Thumb-Heidi-Steele-Jessica-McMillin-Off-Road-Baja-500-5-28-13FULLERTON, CA – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck.

Yokohama-Logo-4-12-13FULLERTON, CA – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.

The on-track action starts Friday, April 19, with the American Le Mans Series (ALMS), where the Team West Alex Job Racing Ferrari 458 will compete on ADVAN® A005 tires in the GT Class. Yokohama’s orange oil-infused racing slick, the ADVAN® ENV-R2™, will also be on all of the Porsches 911 GT3 Cup cars competing in the GTC Class.

FULLERTON, CA – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

Competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires, the Desert Assassins will have two 800-horsepower Geiser Brothers Trophy Trucks tackling the rough terrain of San Felipe. It will be Steele vs. Steele as Heidi Steele goes against her husband Cameron.  Heidi is racing for the first time in the Trophy Truck Class.

FULLERTON, CA – Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

The race (four 62-mile laps) was the season opener for HDRA (High Desert Racing Association), which recently bought SCORE (Southern California Off Road Enthusiasts). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

FULLERTON, CA. – Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).

Tanaka said Hamaya will now assume executive responsibility for the following functions:  Consumer, Commercial, OTR and OE sales, accounting and finance, corporate planning, supply chain and operations, as well as internal audit.

“Mr. Hamaya’s promotion corresponds with our continued efforts to improve the service we provide to our dealers while delivering the best products to the market,” said Tanaka. “I expect Mr. Hamaya to continue his strong leadership and valued contributions to YTC.”

FULLERTON, CA. – (Nov. 13, 2012) – Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17. The Steeles, along with their Desert Assassins teammates, will race on various Geolandar® tires along the demanding course. The 45th running of the race goes from Ensenada to La Paz and is the SCORE racing series season finale.

Two-time SCORE Person of the Year Cameron Steele has two 800-horsepower Trophy Trucks in the race. Each features newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Trophy Trucks, like Steele’s No. 16 Monster Energy/Yokohama Tire and No. 14 Yokohama Tire vehicles, have 26 inches of front-wheel travel and 36 inches of rear-wheel travel, and can hit a top speed of 135 mph.

FULLERTON, CA – Led by veteran off-road racer Cameron Steele’s second victory of the season, Yokohama Tire Corporation (YTC)-sponsored drivers scored several podium finishes during rounds 13 and 14 of the Lucas Oil Off-Road Racing Series at Las Vegas Motor Speedway, September 21-22.

During round 13, Steele nailed the win in the Pro Buggy class riding on off-the-shelf Geolandar A/T-S® tires. Steele reached the podium again in round 14, placing third.

Also winning in Las Vegas was Jordan Poole, who took first in the Limited Buggy class during round 13. Poole clinched the win on Geolandar A/T-S tires.

Garrett George, also outfitted with on Geolandar A/T-S tires, was second in the Pro Buggy class in Round 14.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest.

Cameron, a Trophy Truck veteran and two-time SCORE Person of the Year, will be in an 800-horsepower Geiser Brothers truck fitted with newly-developed 40-inch Yokohama Geolandar A/T-S® R tires in the Trick Truck Class at the Nevada race.

“The long, demanding Vegas to Reno race will be a good test for Cameron and Heidi,” said Duane Sampson, Yokohama motorsports manager. “Their Geolandar tires were made to handle tough terrain like this.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel (and can be seen below).

“The video is beautifully shot and tells Heidi’s compelling, personal story,” said Andrew Briggs, director of product planning and motorsports for Yokohama, one of Heidi’s main sponsors. “People watching the video will learn, from Heidi’s perspective, what it’s like balancing motherhood with a professional racing career.”

Set against the recent SCORE (Southern California Off Road Enthusiasts) Baja 500 in Mexico – Heidi’s first race in seven months – the film follows Heidi, her husband Cameron (a Trophy Truck veteran and two-time SCORE Person of the Year) and their two-month-old daughter, Cameron Kay Steele.

FULLERTON, CA. – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.  Steele and co-driver/Desert Assassins teammate Rene Brugger battled the treacherous Baja terrain in a Ford Ranger equipped with off-the-shelf Geolandar M/T+ tires.

“It felt great to be racing again,” said Steele, the defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion who missed the first part of the off-road season to give birth to her first child. “Jumping back into major competition like the Baja 500 was a lot of fun. Baja is a challenge, but we always know our team and our Yokohama tires are going to get us to the finish.”

Steele is the wife of Trophy Truck veteran and two-time SCORE Person of the Year, Cameron Steele, who entered two 800-horsepower Geiser Brothers Trophy Trucks in the Baja 500. Each were shod with newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Both trucks suffered major mechanical issues that slowed them down, but they fought back to complete the race and finish inside the top 20.

“Taking second place in the legendary Baja 500 is a major accomplishment,” said Andrew Briggs, Yokohama’s director of product planning and motorsports. “It was great to see Heidi racing again…and nearly winning.”

The Desert Assassins’ Brent Parkhouse and co-driver Brian Burgess claimed victory in the Class 12 (SCORE Lite) division, piloting their winning buggy on Yokohama tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.