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SANTA ANA, CA. – (May 25, 2016)
– As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the Yokohama True Blue Fan Challenge, YTC will award one super fan and a guest a trip to see a match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Included in the grand prize are: $1,000 in spending money, tickets, hotel and airfare. Also included is a 2016-2017 Chelsea FC jersey signed by the first team squad.

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SANTA ANA, CA (Aug. 12, 2015) – From the dry desert heat in southern Nevada to sweltering humidity on the East Coast, Yokohama Tire Corporation’s (YTC) motorsports teams are ready to roll in two different race series: the Red Bull Global Rallycross (RBGRC) competition at RFK Stadium in Washington, D.C. on August 15 and the Best in the Desert’s “Vegas to Reno” off-road clash, August 13-15.

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SANTA ANA, CA. – (Aug. 3, 2015)
– Yokohama Tire Corporation (YTC) keeps the summer fun rolling by giving consumers great deals with “Summer Joyride 2.” The promotion, which runs until August 31, offers customers a $60 Visa® prepaid card after purchasing a set of four select Yokohama tires.

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SANTA ANA, CA
– Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll.

“Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said Duane Sampson, YTC manager, motorsports. “Our tires have to handle everything from road courses like Road America in Wisconsin to the rocky terrain of Baja, California to the rallycross course in Barbados.”

Yokohama-Cam-Steele-2-27-13FULLERTON, CA – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014 motorsports season.

“It’s a new year and we are fielding another strong racing lineup,” said Duane Sampson, YTC manager, motorsports. “In other news, we’re truly excited to be the exclusive tire supplier of the Red Bull Global Rallycross series. From off-road to sports cars to drifting, we are definitely ready to race.”

FULLERTON, CA – Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang, Yokohama manager of public relations and digital marketing. It is built for engagement, interactivity, education, empowerment with information and positive shopping experience.

“Understanding the customers and how best to address their needs have always been the primary focus at Yokohama,” said Palang. “With the new site, we have now provided those customers with new means by which to express their needs and on a platform that is increasingly becoming their choice – digital.  Whether a beginner at the tire selection process or a seasoned enthusiast, male or female, performance aficionado or daily driver, the new site walks the user through according to their preferences and on a centralized hub that integrates all social media channels, tools and resources – a first in the tire industry.”


Key elements of the site include:

—        Interactive Driving Style Selector:  Asks consumers what their driving style is on a continuum of easy-going to spirited.

—        Relative Performance Meter:  Asks consumers to rate five tire performance factors in order of importance to them, including dry handling, wet handling, winter traction, noise/comfort and longevity.

—        Interactive Product “Hot Spots:” Explains how each tire feature has been built to deliver a specific benefit.

—        Tires 101:  Educates consumers on the relationship between tires and wheels, aspect ratios, tire sizing systems, speed ratings, load-carrying capacity, customizing options, and tire care and safety. Includes a glossary for better understanding of terms related to the characteristics and performance of tires.

—        Tech Lab:  Informs on the technologies that go into the design and manufacture of Yokohama tires, including water evacuation, tread wear, rolling resistance and aerodynamics simulations.

—        Integrated Social Media:  Yokohama’s Facebook, Twitter and YouTube channels are in one convenient place for consumers to post threads or learn what others are saying about Yokohama. Additionally, Yokohama’s proprietary iPad app is made available for download for consumers to take on the go.

—        Content Sharing and Bookmarking:  Consumers researching a product can easily email/print information, or make instant connections with others through a variety of bookmarking and sharing tools that include Facebook, Twitter, LinkedIn, Digg, Delicious, MSN Messenger, Reddit, Yammer and over 300 additional tools.

To assist the consumer in the decision-making process, shopping tools are also provided, which include:

—        Tire Comparisons:  Side-by-side comparisons are presented for up to three Yokohama tires selected.

—        Dealer Locator:  Multiple points of access provide a gateway anytime during the tire search process to the Dealer Locator, which returns results showing independent tire dealers, auto dealerships, and OE service providers.

Yokohama will also roll out new, stand alone sections on the site, including Motorsports, Sustainability, Commercial Tire and Off-The-Road Tire (OTR).

“The user-centric website with integrated social media channels are only the beginning,” said Palang. “As our customers migrate to other, newer digital platforms in the future we will introduce additional initiatives to make sure we are ever responsive to their preferences and needs.”

Check out the new site at www.yokohamatire.com.