Thumb-Heidi-Steele-Jessica-McMillin-Off-Road-Baja-500-5-28-13FULLERTON, CA – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck.

FULLERTON, CA – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, in San Felipe, Mexico.

Competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires, the Desert Assassins will have two 800-horsepower Geiser Brothers Trophy Trucks tackling the rough terrain of San Felipe. It will be Steele vs. Steele as Heidi Steele goes against her husband Cameron.  Heidi is racing for the first time in the Trophy Truck Class.

FULLERTON, CA – Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

The race (four 62-mile laps) was the season opener for HDRA (High Desert Racing Association), which recently bought SCORE (Southern California Off Road Enthusiasts). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to Reno” race, August 16-18. Cameron and Heidi will tackle “the longest off-road race in the U.S.” on Geolandar® tires.

Heidi, whose five off-road season championships include a 2008 Best in the Desert title, will be competing in her second race this year after becoming a mother in March. She placed second in June’s Baja 500 in a Ford Ranger equipped with off-the-shelf Geolandar M/T+® tires. She’ll be competing on the same tires in the 7200 Class at the Vegas to Reno contest.

Cameron, a Trophy Truck veteran and two-time SCORE Person of the Year, will be in an 800-horsepower Geiser Brothers truck fitted with newly-developed 40-inch Yokohama Geolandar A/T-S® R tires in the Trick Truck Class at the Nevada race.

“The long, demanding Vegas to Reno race will be a good test for Cameron and Heidi,” said Duane Sampson, Yokohama motorsports manager. “Their Geolandar tires were made to handle tough terrain like this.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel (and can be seen below).

“The video is beautifully shot and tells Heidi’s compelling, personal story,” said Andrew Briggs, director of product planning and motorsports for Yokohama, one of Heidi’s main sponsors. “People watching the video will learn, from Heidi’s perspective, what it’s like balancing motherhood with a professional racing career.”

Set against the recent SCORE (Southern California Off Road Enthusiasts) Baja 500 in Mexico – Heidi’s first race in seven months – the film follows Heidi, her husband Cameron (a Trophy Truck veteran and two-time SCORE Person of the Year) and their two-month-old daughter, Cameron Kay Steele.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored off-road racer and Trophy Truck veteran Cameron Steele, along with his Desert Assassins teammates, are gearing up for the 26th Annual MasterCraft Safety Tecate SCORE San Felipe 250, March 10, in San Felipe, Mexico.

Steele will be racing down Mexico’s beautiful Baja, California peninsula in his 800-horsepower truck mounted with newly developed, 40-inch Yokohama Geolandar A/T-S® R tires, specially engineered for extreme off-road conditions – much like San Felipe’s tough terrain.

“The San Felipe course is the roughest race of the year and is perfect for our Geiser Brothers Trophy Truck and 40-inch Yokohama’s,” said Steele. “With this team, the truck and the tires, we’re looking forward to a great race.”

Also competing in the 250-mile loop race – that starts and finishes just outside of San Felipe – will be Desert Assassins teammates Brent Parkhouse and Brian Burgess, who compete in the Class 12 (SCORE Lite) division. Their buggy is fitted with Yokohama’s competition-only Super Digger® tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert Assassin team, will be competing on various Yokohama Geolandar® tires.

Steele received the first qualifying spot for the two-day SCORE (Southern California Off Road Enthusiasts) event, which, for the first time, will be divided into two races. Steele has two Trophy Trucks entered, both on newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions.

“The 40-inch tire is a dream to race on,” said San Clemente, California-based Steele. “Yokohama and the Desert Assassins worked together on the development, and we know that our top 10 finish at last year’s Baja 1000 was just a sneak peak of what the tire can do. With the new tires mounted on our two 800-horsepower Geiser Brothers trucks, we’re ready to battle in 2012.”

Steele, who is also a TV commentator and two-time SCORE Person of the Year, will pilot the #16 Trophy Truck while Josh Daniel will start the season in the #14 truck.

Missing from the action in Laughlin will be the reigning Class 6 champion, Heidi Steele (Cameron’s wife). She will be cheering on teammate Rene Brugger as she awaits the birth of her first child, but plans a return to off-road racing later this year. “Heidi will be behind the wheel for an epic 2012 schedule, including the Baja 500, Vegas to Reno and the Baja 1000,” said Cameron Steele. “At Laughlin, Rene will drive both days in the #600 Class 6 championship truck, which runs on off-the-shelf Geolandar M/T+® tires.”

Also competing in Laughlin with the Desert Assassins will be Brent Parkhouse and Brian Burgess, who compete in the Class 12 (SCORE Lite) division. Their buggy is fitted with Yokohama’s competition-only Super Digger® tires.

“We’re looking toward another great season with Cameron, Heidi and the Desert Assassins,” said Andrew Briggs, Yokohama’s director of product planning and motorsports. “They won the title last year on the M/T+ tire and the new 40-inch Geolandar was flawless at the Baja 1000, so we are confident with the performance of the tires and about our prospects this year.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – (Dec.12, 2011) – Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10.

George piloted the Funco Motorsports #42 Kawasaki/Yokohama Super Lite – outfitted with off-the-shelf Yokohama Geolandar A/T-S+® tires – to a fourth place finish at Firebird to win the 2011 season championship. During the season, he won five races and reached the podium nine out of 15 times.

“It takes three ingredients to win a championship,” George said after Saturday’s race, “performance, reliability and teamwork. That’s what I had with Yokohama and the Funco team. My Yokohama Geolandar A/T-S tires hooked up no matter what the track conditions were, and we didn’t have one flat tire all year. The teamwork between my Funco team and Yokohama’s tire technicians really paid off all year.”

“Chad proved his mettle in a tough Super Lite class this season.  He consistently ran in the front of the pack and had too much for the rest of the field,” said Andrew Briggs, Yokohama’s senior manager of motorsports. “He and the Funco team did a fantastic job and the Geolandar A/T-S tires never let him down. It was a total team effort and Yokohama is proud to part of the team.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.

Heidi, a three-time titlist, is looking to capture championship number four in the Class 6 SCORE (Southern California Off Road Enthusiasts) division. She’s in first place heading into the season-ending Baja race, having won twice this year in San Felipe. Also at stake is chance for her to earn a prestigious Toyota Milestone award, which goes to the pro car and truck drivers who finish every required mile in the five-race 2011 SCORE Desert Series. As always, San Clemente, California-based Heidi and her co-driver Rene Brugger will battle the rugged 692.82-mile course in a Ford Ranger riding on off-the-shelf Yokohama Geolandar M/T+® tires.

“We’re ready for the Baja 1000,” said Heidi. “Our Yokohama tires can definitely take on the tough terrain and help bring us home another championship.”

Cameron, a Trophy Truck class veteran, TV commentator and two-time SCORE Person of the Year, is looking for his first SCORE win of the year. At San Felipe, he powered his trademark No. 16 Geiser Brothers Chevrolet truck to a season-best fifth-place finish in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers. The 800-horsepower machine is mounted with newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions.

“The 40-inch tires are already race-tested,” said Cameron, “and they performed great. We’re definitely ready to take on Baja.”

In addition to Cameron’s #16, the Desert Assassins team will campaign a second Yokohama-shod Geiser Brothers Trophy Truck and have enlisted the help of Rick Geiser, Josh Daniels and Pat Dean to share in the driving duties between the two trucks.

“The Baja 1000 is the most prestigious and challenging off-road race in the world,” said Andrew Briggs, Yokohama’s senior manager of motorsports.  “We really like our odds this year with two Geiser Brothers Trophy Trucks, an excellent driver lineup and the 40-inch Geolandar tire. We’re also looking for Heidi and Renee to bring home another Class 6 championship.  Conquering the Baja 1000 would be a great way to close out the season.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar tires. Heidi – battling severe stomach flu – won the Class 6 division (with a lot of help from co-driver and Desert Assassins teammate Rene Brugger and his son Richie), while Cameron finished fifth in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers.

“Rene deserves all the credit for this win,” said Heidi. “I could only drive a small part of the race because I was really sick. But Rene and his son stepped-up and drove our Yokohama tire-shod Ford Ranger to victory.”

This was the second win this season in San Felipe for San Clemente, California-based Heidi Steele and San Diego’s Brugger, who won on the same challenging course in March. This time they finished the 250-mile race on their off-the-shelf Yokohama Geolandar M/T+® tires in 5:57:12.

“It worked out good for us, thanks to the Yokohama tires handling the tough terrain and guiding us to victory,” said Heidi. “We’re pretty stoked to be in the points lead heading into the Baja 1000 in November.”

Cameron Steele teamed with Rick Geiser (Phoenix) and Cody Stuart (Capistrano Beach, California), to campaign their Geiser Brothers GMC Sierra (with new, custom-made 40-inch Geolandar tires) to a season-best fifth place in 4:40:06.

“It was our first race on the 40-inch Yokohama Geolandar tires,” said Cameron, “so we kind of used this race as a little bit of a tire test. It went really good. It’s cool to be here in the top five. We always want to win but this time there was a concentrated effort on making sure that we did a good job getting ready for the Tecate SCORE Baja 1000.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.