CYPRESS, Calif. – Yamaha Motor Corp., U.S.A. is giving away a 2012 Grizzly 700 EPS ATV to help raise awareness and money for the Honored American Veterans Afield (HAVA) and Feed The Children organizations.  Yamaha’s new “Assembled in USA” sweepstakes will raise money through $5 donations when individuals enter to win the new Grizzly.  Specific rules, dates and entry forms are online at: www.yamahaoutdoors.com/grizzlyforcharity

The Grizzly 700 (MSRP $9,749) is Yamaha’s flagship ATV with top-of-the-line features like Electric Power Steering (EPS), fuel injection, Ultramatic® automatic transmission, On-Command® push-button four-wheel-drive, four wheel independent suspension and much more, making it the toughest, most off-road capable ATV in its class.

CYPRESS, Calif. – Yamaha’s ATV Race Teams have been claiming podiums this season at the nation’s top racing series from East to West.  With returning champions and strong challengers on blue, Yamaha riders have seen success in Grand National Cross Country (GNCC), QuadX and AMA ATV Motocross Championship racing and are poised to capture titles in motocross and cross country action.

“We have a great group of racers who are doing spectacular things on the tracks and trails aboard their YFZ450Rs and YFZ450Xs,” said Donnie Luce, Yamaha ATV/Off-Road racing coordinator.  “While there are fewer factory programs this year, the competition is still extremely tough – our racers are showing their talents and stamina pushing harder and faster.  Yamaha is deeply ingrained in ATV racing, and we’re excited to see how the rest of the 2011 season plays out.”

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has long touted its ATV and Side-by-Side (SxS) vehicles as being the toughest of their kind, and now a third party study conducted by ADP Lightspeed has proved that claim.  More specifically, the ADP Lightspeed study shows that Yamaha has the most durable belt driven drivetrain in the industry.

“A lot of companies say they make the toughest ATVs, but now Yamaha can clearly prove that claim in our CVT transmission system,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager.  “The ADP study proves once and for all that our vehicles have the best CVT drivetrain reliability in the industry.”

Yamaha’s claim is based specifically on an ADP Lightspeed competitive comparison study of Continuously Variable Transmission (CVT) belt components reported in warranty and non-warranty repair order records for 2007 to 2010 model year CVT belt-driven 4×4 ATVs with engines 400cc and above.

Yamaha’s reliable Ultramatic automatic transmission system features an exclusive centrifugal clutch that allows the drive belt to remain under constant tension providing a key point of durability – something that sets it apart from competing models.  Also exclusive to Yamaha’s Ultramatic system is the one way sprag clutch that not only aides in durability but provides the most natural feeling four wheel engine braking for maximum traction and rider confidence.  This exclusive system is used in Yamaha’s toughest, most off-road capable ATVs and SxS vehicles including the Grizzly 700 ATV, Grizzly 550 ATV, Grizzly 450 ATV and Rhino 700 SxS vehicle.

A video on Yamaha’s website demonstrates how the Ultramatic system works as compared to the competition:
http://www.yamaha-motor.com/outdoor/products/advantages/534/1/0/advantages.aspx

ADP is a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world.

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., donated a Grizzly 700 ATV to the Wish I Could of Northeast Louisiana, Inc. (WIC) foundation helping raise $9,230 for the charity at the annual Marengo Swamp Run in Hebert, La., on June 4.  The annual event, which raises money mainly through entry fees and private donations, helps fund the WIC mission of granting wishes of terminally ill children in Northeast Louisiana.

Yamaha has donated an ATV each of the past eight years helping to raise more than $50,000 – money that pays for the WIC annual kids’ Christmas party.  The WIC Foundation has in total raised more than $400,000 in the same time to help make kids’ wishes come true.

“Yamaha is proud to support Wish I Could and its cause of helping terminally ill children,” said Mike Martinez, general manager of Yamaha’s ATV & SxS vehicle group.  “Yamaha also congratulates Ricky Rollins for winning the Grizzly 700 ATV, and thanks everyone who purchased a $5 raffle ticket.  That money goes directly to WIC and the kids.”

“The ATV raffle is the sole fundraiser for the Wish I Could annual Christmas Party,” said Wayne Moore, WIC president.  “Each year the surviving children are given a gift of their choice from Santa because of the support we receive from Yamaha.  We are proud to partner with and receive support from this wonderful corporation.”

More information about the WIC organization and the Marengo Swamp run is available here:

http://www.wishicould.org/donate.html

CYPRESS, Calif. – June 20, 2011 – Yamaha Motor Corp., U.S.A., has launched a new online resource to help customers identify leading motorsports dealers who have been trained and recognized by Yamaha as product experts in sales, service, parts and accessories.

This new section of Yamaha’s website (http://tinyurl.com/4bk75uv) helps explain the Pro Yamaha dealer excellence program to motorsports customers and contains valuable information for anyone shopping for a motorsports product.

Internationally known motorsports broadcaster Dave Despain introduces the website in a video stating: “When you’re putting down your hard earned cash, you want a dealership that gets it.  Gets you.  Someone that understands your machine inside and out.”

“That’s why the Pro Yamaha dealer excellence program was created,” Despain continues.  He says Pro Yamaha dealers provide “The best products, the best service, the best all around ownership experience.”

The new website delivers the Pro Yamaha Mission; outlines the High Standards that customers can expect from a Pro Yamaha dealer; defines what a Pro Yamaha Specialist is in the categories of Star, Sport and Outdoors; and offers Customer Testimonials so site visitors can hear directly from other enthusiasts.

“Pro Yamaha identifies and supports the best motorsports dealers, and this new website will help customers find these dealers,” said Mike Nolan, Yamaha National Dealer Network Manager.  “This program is really about providing the best possible customer experience, and we’re seeing this happen more and more on Yamaha showroom floors and in service departments across the country as the program expands.”

Whether shopping for an ATV, motorcycle, generator or other motorsports product, customers can check out all of the new information and videos online at:
http://www.yamaha-motor.com/sport/pro_yamaha/pro_yamaha_details.aspx

Customers should also look for the Pro Yamaha badge next to participating dealers listed on Yamaha’s online dealer locator:  http://www.yamaha-motor.com/outdoor/dealers/dealerhome/home.aspx

CYPRESS, Calif. – May 18, 2011 – Yamaha Motor Corp., U.S.A., (YMUS) and Yamaha Motor Manufacturing Corporation of America (YMMC) announced today that the first production run of new all-terrain vehicle (ATV) models transferred to the U.S. from overseas facilities will take place this month at Yamaha’s state-of-the-art factory in Newnan, Ga.

The start of new ATV production in Newnan is a major step forward in the companies’ long-term strategy to transfer the majority of Yamaha’s worldwide ATV manufacturing to the United States.  When complete, the production transfer could add 200 or more American jobs at Yamaha’s U.S. factory as well as additional jobs at the 125 North American parts supplier companies.  The specific ATV models will be announced on June 8 as part of Yamaha’s worldwide unveiling of select 2012 model year products.

Yamaha’s ATV production transfer, first announced in early 2010, is a long-term strategy that will culminate in bringing the great majority of Yamaha’s worldwide ATV manufacturing to YMMC by 2013.  The company has invested more than $250 million into the factory over the past 10 years creating a state-of-the-art facility and ensuring top quality products are built in a safe and environmentally responsible manner.

“This production transfer shows Yamaha’s commitment to this facility and the U.S. motorsports market – the world’s largest ATV market,” said Henio Arcangeli Jr., Yamaha Motorsports President.  “Manufacturing ATVs in Georgia will allow Yamaha to respond more quickly to its customers’ demands while streamlining its supply chain and distribution processes.  It is a strategic move that will benefit the company, employees, dealer partners and customers as well as the local Newnan community and more than 100 U.S. parts supplier businesses.”

Yamaha held a press conference at its factory in Newnan today where it announced the production transfer news.  Yamaha executives and government officials spoke about the significance of the transfer and Yamaha’s manufacturing facility in the U.S.  The company also unveiled a new “Assembled in U.S.A.” logo to illustrate its pride in U.S. manufacturing.

As one of the largest motorsports companies in the world, Yamaha is a major contributor to the U.S. economy directly employing approximately 2,800 Americans and supporting more than 30,000 additional jobs through its manufacturing facilities, corporate offices, field staff, distribution centers, suppliers and dealer partners.  Overall, Yamaha has corporate offices, regional offices, factories and distribution centers in nine states including Georgia, California, Wisconsin, Texas, Pennsylvania, Tennessee, Illinois, New Jersey and Washington.  The Newnan factory alone spends more than $170 million annually with 137 worldwide suppliers – 125 of which are also based in North America.

This production transfer ensures that Yamaha maintains its loyal workforce in Newnan and will result in the hiring of more U.S. workers in the coming years.  There are 90 positions at YMMC that are directly related to this year’s new production.  The company currently estimates adding up to 200 additional jobs over the next three to five years based on other planned ATV model transfers to YMMC and market forecasts; however, the transfer has the potential to add as many as 800 to 1,000 jobs depending on market conditions.  The factory currently employs more than 1,100 people in Newnan.

“Yamaha’s factory in Newnan is state-of-the-art with more than 20 years experience making a variety of Yamaha products and more than 10 years of producing top quality ATVs,” said Mike Chrzanowski, senior vice president of operations and engineering services at YMMC.  “We here at YMMC are extremely excited about this production transfer to the U.S.  Above all, it is the YMMC employees and their longstanding dedication to the company, their own quality of work, and their communities that has made this transition possible.  With their support, Yamaha is confident we’ll have a smooth transition this summer and over the next few years.”

“Yamaha has been in Newnan for more than 20 years, and we feel very lucky to have such a fine world renowned company in our area,” said Newnan Mayor Keith Brady.  “On behalf of the City of Newnan, I would like to congratulate Yamaha on its ATV production transfer and wish them continued success for the many products they produce.”

CYPRESS, Calif. – May 11, 2011 – Yamaha Motor Corp., U.S.A.’s national OHV Access Initiative announced its pledge of more than $136,000 in GRANTs (Guaranteeing Responsible Access to our Nations Trails) for the first quarter funding cycle of 2011.  The GRANT funds are awarded to nonprofit or tax exempt organizations around the country implementing projects to promote safe, responsible OHV riding and open, sustainable riding areas.

The first quarter of 2011 featured a remarkable number of well-qualified applications submitted for consideration. Ultimately, the Yamaha OHV Access Initiative review committee awarded grants to 10 projects in this funding period.  The $136,000 will go toward critical efforts including trail development, maintenance, signage and mapping as well as protecting OHV access to federal public lands.  GRANTs were awarded to the following organizations:

CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., the number one maker of sport ATVs, is extending its industry-first promotion with One Industries to offer free customizable graphics kits to new customers across the country.  Initially available as a test promotion in select states last fall, now anyone who buys a new 2011 or prior year Raptor 700, YFZ450R, YFZ450X or Raptor 250 model ATV through June 30, 2011, can order this free kit online. 

There are seven unique kits available for each model in different colors, styles and designs.  Riders even have the option to customize their own kit by adding their name or race number.  Photos of the kits and more information about this limited time promotion is at: http://www.yamaha-motor.com/sport/atv/atvgraphics.aspx

“Following our initial Yamaha-One Industries custom graphic kit offer, we’re extending this program to make it available to any customer across the country,” said Steve Nessl, Yamaha ATV/SxS marketing manager.  “This program gives Yamaha customers an added level of personalization – at no cost – whether their sport is riding sand dunes on a Raptor 700, MX on a YFZ450R, or trails on the Raptor 250.  This is another example of how Yamaha continues to be the leader in the sport ATV world.”

Ordering at http://oneindustries.com/yamahaoneidpromo/ is simple and requires only a vehicle identification number and Yamaha warranty registration.  The only costs are a $5 handling fee and shipping when placing an order.

CYPRESS, Calif. – February 7, 2011 – Yamaha Motor Corp., U.S.A.’s, national OHV Access Initiative contributed more than $265,000 in GRANTs (Guaranteeing Responsible Access to our Nations Trails) in 2010.  The program, with a mission to promote safe, responsible riding and open, sustainable riding areas, has invested more than $1.5 million into these critical issues to date.

Through this program, Yamaha has directly and indirectly supported thousands of miles of trails, kept open countless riding areas, improved staging areas, built bridges over fish-baring streams and partnered with local riding communities across the country to improve the OHV experience for all.

CYPRESS, Calif. – Yamaha Outdoors is pleased to announce the winner of its third annual Yamaha-National Hunting and Fishing (NHF) Day ATV sweepstakes.  Determined by random drawing, Yamaha congratulates Natalie Uribe-De Freitas from Santa Clara, Calif., who has won a new 2011 Yamaha Grizzly 450 ATV with Electric Power Steering (EPS) valued at $7,499.

NHF Day was formalized by Congress as a public reminder that hunters, anglers and shooters are America’s premier conservation supporters who generate $100,000 every 30 minutes for fish, wildlife and habitat programs.  Scheduled annually on the fourth Saturday of September, the 2010 celebration of hunting, fishing and conservation took place on September 25 – with 120 registered events held in more than 40 states.  The events provided an opportunity to share the NHF Day message, introduce new participants to outdoor recreational activities, and demonstrate the positive impact these activities have on conservation efforts.