November 4, 2014, San Diego, CA – After a successful debut for the first XP1K video, UTVunderground has launched the new “XP1K2” video today. UTVUnderground.com and motorsports production company Mad Media hit the launch button this morning after debuting the new video to a crowd of thousands at Polaris Camp RZR West, in Glamis, California over the weekend.
August 5th, 2013 San Diego, CA – Mad Media and UTVUnderground.com launched a new video today called “XP1K,” which features off-road racer RJ Anderson in the new Polaris RZR 1000. Directed by The Martelli Brothers, best known for directing the first three Gymkhana films, XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom-built, 190-horsepower, 2014 Polaris RZR XP1000 UTV. The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world record-breaking ending!
The XP1K project was announced a week ago in conjunction with the release of the 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries at their annual dealer show. The official XP1K trailer was released on XP1K.com shortly after, followed by a teaser clip that was hosted by project partner Falken Tire. Both clips highlight the unique nature of the project, and feature arresting images of both the XP1K vehicle and the unforgiving, destructive backdrop that served as the location for filming.
San Diego, CA – The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos…have done it again. Their new viral video campaign with UTVUnderground.com – dubbed “XP1K”, begins today with the worldwide launch of the films trailer, and continues with the full video release Monday, August 5th on XP1K.com. The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.
For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.