SAN ANTONIO, TX (November 30, 2016) – Customers of VP Racing Fuels will enjoy a whole new user experience when they visit its newly redesigned website, according to Chris Wall, Chief Marketing Officer for VP Racing Fuels. “Between our 70+ blends of race fuel and the new product lines we’ve launched in the last several years, customers sometimes had difficulty finding the product information they were looking for,” Wall said. “Our new platform is clearly segmented between product lines and applications so it will be easy for customers to zero in on the most appropriate VP product to meet their needs, whether it’s race fuel for their dirt bike, a small engine fuel for their chain saw or a fuel system cleaner for their street car.“
SAN ANTONIO, TX – As announced today by VP Racing Fuels, Albuquerque, New Mexico-based Desert Fuels is the newest distributor to partner with VP in its retail branding program. With operations in New Mexico, Arizona, California, Texas, Colorado and Michigan, Desert Fuels services more than 60 retail sites including 11 that it owns and operates, of which six are to be converted to the VP Racing Fuels brand during the program’s initial phase.
A key factor that drew Desert to VP’s program was the brand’s ability to reach new markets, according to Jay Kennedy, Vice President of Asset Management for Desert Fuels. “In evaluating brands that could help us achieve our objectives, it was clear they can all capture traditional commuters and soccer moms, but only VP reaches the race fans and performance enthusiasts that we’ve never successfully reached before. Albuquerque in particular has a strong racing community with the influence of the Unser family, the Unser Museum and lots of racing at local tracks.”
SAN ANTONIO, TX – VP Racing Fuels, Inc., today announced its “Octanium” octane booster is now available at select AutoZone stores across the U.S. One of the performance chemicals in ”VP’s “Madditive®” product line, VP Octanium is an octane concentrate for off-road use that increases octane up to 8 numbers, the largest increase of any octane booster on the market.
Williston, VT — Officials with Rally America, the premier sanctioning body for performance rally racing in the United States, renewed an agreement with VP Racing Fuel of San Antonio, Texas that will extend technical expertise and fuel delivery for Rally America national events through 2016.
The world-renowned racing fuel manufacturer will continue to serve as the “Official Fuel of the Rally America National Championship.” VP Racing Fuel’s Rally Max, MS100 and MS109E racing fuels have been designated the spec fuels for Rally America’s Open Class for 2014.
“I am pleased to continue the VP Racing Fuel relationship,” said Bill Fogg, Sr, CEO of Rally America, Inc. “Our rally teams have benefited from having a level playing field and having consistency in the development of their engines. VP Racing Fuel is a valuable resource in technical expertise and providing fuel at our events located in some of the more remote parts of the country.”
In a joint announcement from Las Vegas and El Cajon, CA, Casey Folks, director of Best In The Desert, and Brian Godfrey, FOX Marketing Manager, Off Road Division, announced FOX will become the presenting sponsor of one of Best In The Desert’s most revered off-road events in North America. This legendary race will now be named The General Tire “Vegas to Reno” Presented by FOX.
“Casey and his dedicated team have been putting on the very best offroad races for years now. It makes only sense for us to align ourselves with them. The Vegas to Reno race is one of the few marquee events in off road desert racing. We are excited to see its popularity and attendance continue to grow with our support”, said Brian Godfrey, FOX Marketing Manager, Offroad Division.
For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products.
UNION, S.C. – After two plus hours of intense racing action at the VP Racing Fuels Big Buck GNCC, defending champion Chris Borich put his signature last-lap pass on teammate Chris Bithell to claim his fourth consecutive victory in 2013. Bithell came through only six seconds behind the leader and Walker Fowler put a valiant charge to claim the final XC1 podium position.
Things were aligned just right for Maxxis-backed rider Chris Borich on Saturday as he kicked off Round 4 of the 2013 AMSOIL Grand National Cross Country Series in a big way, claiming the $250 Team Woodhead/DeRisi Racing Holeshot Award. However, Borich has made it apparent that he doesn’t like to lead the race early on and that’s when the 4-Time champ went into reserve mode.
SAN ANTONIO, TX – VP Racing Fuels, Inc. today announced a partnership with Syracuse-based American Marketing & Motorsport Group, Inc. (AMG) to promote VP-branded apparel, promotional items and novelties. As part of the program, a new e-commerce site at VPPerformanceGear.com serves as a one-stop shop for purchase of an expanded line of hats, t-shirts, jackets and more. The partnership also calls for AMG to staff racing and other events for merchandise sales.
The timing of this launch is good news for race fans looking for gift ideas for the upcoming holidays. While the new website currently features only apparel, visitors should check back frequently as the apparel line is growing rapidly and other VP-branded items and novelties will be added soon.
FORT WORTH, TX – Baja Racing of Texas today announced that VP Racing Fuels will be its Official Fuel for the 2012 season. Under the agreement, VP will be the exclusive on-site fuel supplier, serving up its C12 racing fuel at the 2nd annual Chupacabra 300 race at Texana Ranch October 4-7.
“We are proud to continue our relationship with VP Racing Fuels,” said Chris Leitner, President of Baja Racing of Texas. “VP’s support of off-road racing in Texas is confirmation that we are doing the right things for the sport.”
“We’re excited about our partnership with BRT and look forward to working with them to help spur the growth of off-road racing in Texas,” said Brad Horton, VP’s Central Regional Manager. “Performance fuel is our passion and since 1975, it’s been the primary focus of everything we do. We view fuel as a performance part – as critical to a racing program as a camshaft or piston. It’s gratifying to help racers achieve some of the most cost-effective performance gains they can buy.”
Las Vegas, NV ~ Best In The Desert Racing Association is proud to announce that Ford Motor Company, the “Official Truck” of Best In The Desert, will be extending the opportunity to win F-150 EcoBoost Performance Awards to Motorcycle, Quad and UTV class winners of the 2012 General Tire “Vegas to Reno” “The Longest Off-Road Race in the United States.”
To celebrate the success of Ford F150 EcoBoost, in addition to the existing 2012 F150 EcoBoost Performance Awards matrix for Cars and Trucks, at 2012 General Tire “Vegas to Reno” “The longest Off-Road Race in the United States”, the Ford Motor Company will pay $500 to 1st Place in each of the 22 Motorcycle, Quad and UTV classes. Casey Folks, Director of BITD said “we consider this an unprecedented outreach to our racers”.
Union, S.C. – Expectations were high heading into round four of the Can-Am Grand National Cross Country Series after Chris Borich and Taylor Kiser banged bars all the way through the final moments of an intense two-hour battle in North Carolina, resulting in Kiser’s first win in two years and consequently giving Borich his first loss of the season. The defending champ switched things up this time and pulled off yet another exciting win as he edged out 2011 runner-up Adam McGill by only two seconds in a less dramatic—but just as intense—finish at the 2012 VP Racing Fuels Big Buck GNCC in Union, South Carolina.
The stage was set for Kiser continue his streak as he quickly grabbed the $250 Motosport.com Holeshot Award, gapping Ballance Racing Yamaha teammate Walker Fowler and JG Offroad/FRE/American Honda’s Brian Wolf from the get-go. Wolf and Fowler are no strangers in battle as the two former XC2 champions went head-to-head for years in the Pro Am division, but this time the intensity took over and the two riders came together just after the finish area. Wolf took the short end at first when he went sailing to the ground, but it was Fowler who ultimately suffered when his ATV quit working shortly after he passed Wolf for second. It didn’t take long for Fowler to figure out the mechanical issue wasn’t fixable and the track crew towed him into the pits.
And things only got worse for the Ballance Racing crew when they learned that Kiser’s ATV had also quit running within minutes of his teammate’s incident. After putting a sizeable gap on the rest of the field, Kiser made a quick attempt to run on foot towards the pit, but ended up getting towed in right behind Fowler and neither rider was able to make it back out to salvage any points for the day.