Sparks, Nev., July 5, 2011 - The Valley Off Road Racing Association announced today that Master Pull, the world leader in synthetic ropes and recovery gear for off road, military and commercial fishing, has signed on as title sponsor of the July 14-17 USA 500 in Sparks, Nevada.

The four-day event will be called the “Master Pull USA 500″ and include static vehicle exhibits, driver autograph sessions, tech and contingency in downtown Sparks, live music, motocross demonstrations including riders from the Metal Mulisha, the area’s first outdoor enduro-cross time trial, a 529-mile off road race on Saturday, July 16 and a 219-mile motorcycle race on Sunday, July 17.

“We want this to be a ‘must do’ race for off road racers around the U.S. and provide maximum exposure and interaction with the public,” said VORRA Race Director Wes Harbor. “Master Pull shares our vision for creating something new and exciting and we’re proud to have them on board as title sponsor.”

In addition to serving as title sponsor, Master Pull will be demonstrating their products with the enduro-cross course and rock crawling exhibitions in Victorian Square.  They will also unveil the newest Master Pull Recovery Vehicle.

“The USA 500 is the perfect race for us and in VORRA we’ve found an ideal teammate,” said Master Pull Off-Road Director Alex Riedo. “Although we sponsor several racing vehicles including the Hall Racing USA Rally Truck, and have provided equipment and recovery support to events such as King of the Hammers, we’ve been searching for an organization and event that mirrors the quality and professionalism of our product line.  VORRA’s innovative approach to off-road racing is setting them apart in the sport as is the excellent value they provide their racers.”

To learn more about the event, view the course map and register online, go to http://www.vorra.net.  Follow VORRA on Twitter at @vorra_racing .  Get USA 500 updates via Twitter using the hashtag #USA500.

About Master Pull
Master Pull is the world leader in synthetic rope technology.  Our vehicle recovery products are the strongest, lightest, and most durable in the industry.  We differ from a growing field of pretenders in that our products are built to withstand the harshest environments, heaviest loads, and are meant for repeated and constant use.  Our vast equipment line provides a product range that addresses specifically the needs of recreational four wheelers, professional racers, and tactical vehicle recovery required by the military.  Whether you are looking for a winch line, a kinetic recovery rope, winch accessories, or you have a custom application in mind; we can provide you with the highest quality rope for the job. For more information call 877.797.0202 or visit us online at http://www.masterpull.com.

About VORRA
Valley Off Road Racing Association (VORRA) was established in 1975 and has operated as a family-oriented organization for over three decades.  It is currently led by Wes Harbor who believes that “off road racing has its roots in people’s garages” and continues to keep the entry fees to a minimum while maintaining a high quality racing experience. For more information, visit http://www.vorra.net or call 877-418-6772.

June 17, 2011 (Sparks, NV) – Valley Off Road Racing Association (VORRA) today released a schedule and map of the new USA 500 off-road race for 2011. The event debuts in Sparks, Nevada at John Ascuaga’s Nugget Hotel and Casino. The 529-mile race, which includes a 155-mile loop, starts and finishes in Fernley, NV and takes racers Northeast near Lovelock, NV over a mix of BLM and private land, including sections VORRA has used over its 36-year history.

“We’ve put together a course that includes pipeline & power-line roads, technical sections and good amounts of wide open terrain that allows racers to peg their top gear,” said VORRA Race Director Wes Harbor.  “We’ve also tailored the course to require fewer chase crews to manage race support for a race of this length.”

The four-day event begins Thursday, July 14 with a display of off-road race cars on Victorian Plaza in downtown Sparks with crowds visiting the popular Evening in the Plaza and Farmers Market getting a sneak preview to the motorsport invasion.  Later that same evening, the Off Road Motorsports Hall of Fame hosts a fundraiser showing of the desert racing documentary “On Any Sunday” at the National Automobile Museum in downtown Reno, NV.

On Friday, July 15, the all-ages event moves into “Fan Appreciation Daze” with race registration, technical inspection and contingency on Victorian Avenue. Racers will push their cars along the street, lined with exhibitors and vendor booths offering food, souvenirs and race merchandise. A freestyle motocross demo featuring members of Metal Mulisha and live music will fill the air with excitement for spectators and participants.

“We’re leveraging our experience with last year’s Xtreme Outlaws 250, doubling the length of the race, incorporating entertainment and more public participation this year,” said Harbor. “Our goal is to build the USA 500 into one of the ‘must-do’ races in the country.”

The USA 500 reaches full speed on Saturday, July 16, with the first cars leaving the line at 9 a.m. With up to 21 hours to complete the distance, teams will be prepared for day and night racing in the high desert of Nevada.  However, during the day, back at Victorian Plaza, VORRA will also host rock crawler demos and Pro & Expert riders in the two-wheel classes will compete in an Enduro-Cross showdown to qualify for early starting positions in the following day’s line-up.

The event continues on Sunday July 17, with a first ever VORRA motorcycle stage. Riders will have a 200-mile desert chase with a 100% pro purse to round out the festivities at the first USA 500.  The day closes with the post-race awards ceremony at the Nugget.

To learn more about the event, view the course map and register online, go to http://www.THEUSA500.com and follow VORRA on Twitter at @vorra_racing.  Get USA 500 updates via Twitter using the hashtag #USA500.

About VORRA
Valley Off Road Racing Association (VORRA) was established in 1975 and has operated as a family-oriented organization for over three decades.  It is currently led by Wes Harbor who believes that “off road racing has its roots in people’s garages” and continues to keep the entry fees to a minimum while maintaining a high quality racing experience. For more information, visit http://www.vorra.net or call 877-418-6772.