Las Vegas, NV – March 23, 2012 – General Tire announced today, in conjunction with the National Off Road Racing Association (NORRA), that they will title sponsor the 2012 Mexican 1000. The General Tire NORRA Mexican 1000 will run April 28 – May 2, 2012 and cover more than 1,100 miles down the exotic Baja peninsula from Mexicali to San Jose Del Cabo. This year’s rally, the third since the Mexican 1000 revival in 2010, is comprised of gritty, old school racing and a variety of unique social activities and is sure to be one for the history books.

Known as “The Happiest Race on Earth”, the Mexican 1000 is gaining a reputation for bringing fun and a shared sense of adventure back to Baja off-road racing. The one-of-a-kind, once-a-year rally spotlights vintage off-road vehicles, motorcycles and ATVs, as well as rally cars, a limited number of modern desert racecars, and classes for prerunner-type trucks and buggies. The four-day, on and off-road rally offers teams high-speed off-road driving with unparalleled views of Mexico’s scenic Baja peninsula, as well as offering new levels of the hospitality and social camaraderie that is the heart of the General Tire Mexican 1000 experience.

BFGoodrich is celebrating its 35-year history racing with SCORE Internional in Baja in 2010, having raced and won a record 69 overall four-wheel victories. They also have won the Tecate SCORE Baja 1000 title 23 of the past 24 years, which included a stretch of 20 consecutive victories.

BFG now returns to the 2010 Tecate SCORE Baja 1000, which leaves Thursday morning from Ensenada and runs down the Baja Peninsula until the finish line in La Paz, looking to earn yet another victory.