Has there ever been a better time for a Toyota Tacoma-based, off-road-oriented, style-conscious SUV?


2017 F-150 STX

With summertime bringing vacations, holidays, and three-day weekends, the American pickup truck market experienced an uptick of 4 percent in August 2017.

Toyota is well-known for reliability, which is a major factor to think of when buying a truck. But another factor is resale value, which can really pay off in the long run. Here we meet two Toyota Tundra owners—Eddie and Shane—and present them with the prizes of a lifetime, which represent the retained value at resale by buying a Toyota Tundra instead of the competition. It’s why Toyota Tundra is not only a tough truck, but a smart buy as well.

Cummins Diesel Toyota
We love seeing big, powerful engines put in smaller, lightweight vehicles that they weren’t designed for.  This Cummins diesel-powered Toyota pickup is the perfect example.  Looks like it’d be a ton of fun to drive. Check out this Cummins Toyota ripping.

Offroad Memes Feature
Ever find yourself with something you’re thinking but you just can’t find the words to say? Or maybe you’re biting your tongue knowing that you shouldn’t say something out loud, and then you find the perfect meme that speaks your mind for you? We can relate, and like it or not, we think these off-road memes pretty much speak the truth.

Join us in beautiful Ouray, CO for the Sixth Annual FJ Summit on July 18th thru July 22nd, 2012.

The FJ Summit is an annual national gathering of enthusiastic off-road Toyota 4×4 owners and fans. It’s a chance to meet other wheelers, have a great time, and meet many of the vendors that support our passion.

With daily trail runs, off-road clinics, good food, live music, a legendary raffle, and the chance to make lasting friendships, this is a great event for the whole family.  If you have people in your group that want other choices than off-road adventures, Ouray offers hiking, hot springs swimming or soaking, horseback riding, shopping, art galleries, amazing restaurants, and many other ways to enjoy your time.

The first five FJ Summits have brought friends together from all over the continent to enjoy the trails, mountain views, and fun of getting together with great people.

The Best Western Twin Peaks Lodge and Hot Springs will be home base for all of the FJ Summit events again this year. We look forward to seeing the Summit veterans as well as the the newcomers. For more information on this year’s event, visit

The 2011 SEMA Show has come and gone, but the drooling over amazing cars, trucks, Jeeps, part and girls continues.

The industry-only SEMA Show always highlights some of the newest and coolest products available – or ones not yet on the market. The project vehicles are amazing and/or border on ridiculous, and there’s no shortage of concept cars, jaw-dropping paint jobs or beautiful women to catch your attention.

The off-road market looked especially strong at SEMA this year, taking up quite a bit of real estate on the show floor. The new JK Jeep Wrangler was all over the show floor, but so were project builds of Toyota Tundras and Tacomas, Ford F-150s and Broncos, Dodge Rams, Chevys and more.

Corona, Calif. – Toyota has a long and storied history of involvement with short-course off road racing, and in 2011, Toyota is making sure the future will hold just as much promise, as Toyota is not only remaining the Official Vehicle of the Lucas Oil Off Road Racing Series, but will also become the Presenting Sponsor of the industry-leading CBS Primetime Television package.

“We are extremely excited to continue our longstanding relationship with Toyota,” says Forrest Lucas, President/CEO of Lucas Oil Products. “While Toyota will remain the ‘Official Vehicle of Lucas Oil Off Road Racing Series, and of Morgan Lucas Drag Racing, its exciting to see Toyota get behind our brand-new, 11-hour CBS package as ‘Presenting Sponsor’ of this primetime television package. Lucas Oil prides itself in setting the standard for quality additive and oil products worldwide, and we use Toyota vehicles in our racing series, race teams, and as sales vehicles, and Toyota products have proven to be of the same quality as Lucas Oil Products. We are proud to represent their brand. The 2011 season will be a special year for all of our partners.”

Toyota is just as eager to get the 2011 Lucas Oil Off Road Racing Series started.

“Toyota has a rich heritage in off road truck racing and our expanded participation in the Lucas Oil Off Road Racing Series is evidence of this fact,” says Toyota’s Corporate Motorsports Marketing Manager Ed Laukes. “We look forward to a successful 2011 season as we continue on as the official vehicle of the series and look forward to becoming a new advertising partner of the CBS race broadcasts.”

The expansion of the relationship between the Lucas Oil Off Road Racing Series, the leader in short-course racing, and Toyota is yet another reason why the 2011 Lucas Oil Off Road Racing Series season is slated to be the most successful yet.

For more information, visit

According to a recent story in San Diego newspaper the Union-Tribune, Ivan “Ironman” Stewart is moving away from his off-road business, selling many of his belongings from his career, and moving into … electric bicycles?

“I’ve never been afraid of change,” Steward said in the story. “And I want to change directions now. Ninety-nine percent of what we own that is off-road related is for sale.”

His plans are to sell off the Stewart & Stewart Racing and ProTruck business. He will no longer build and sell ProTruck vehicles, the off-road spec truck that has classes running in the SCORE, BITD and SNORE series.

He also plans to auction off most of his racing memorabilia from his three-decade career at an auction on August 28, 2010 (see below link for more information).