TORC-Husqvarna-Off-Road-1-14-14
Dana Point, Calif.
– The Off-Road Championship, the nations premiere short-course, off-road racing series, has announced Husqvarna as a 2014 Series Partner as well as naming rights sponsor for the TORC race scheduled for April 25 and 26, 2014, at Charlotte Motor Speedway.

“Last year we partnered with TORC to see if traction could be developed in partnering dealers with racing fans at a grassroots event. Stepping out of a traditional dealer showroom experience and giving customers a chance to engage with products in a non-traditional way was positively received,” said Jim Parello, Director of Marketing, Husqvarna.

TORC-Logo-12-2-13(Dana Point, CA) – For over 3 decades, The Sturgis Buffalo Chip has served as host to the World’s largest motorcycle gathering – the Sturgis Rally. Year after year at the beginning of August, over 500,000 motorcycle enthusiasts come to the small town in South Dakota for 10 full days of riding and attending world-class events at “The Chip” including a music festival headlined by some of the biggest names in music.

Continuing its commitment to provide premium entertainment, The Sturgis Buffalo Chip has added a brand new event to its calendar starting in 2014.

Today, TORC: The Off-Road Championship and ‘The Chip’ have entered a multi-year agreement to bring the high-energy action of TORC Racing to the grounds in Sturgis. To prepare for this, a new race track for the Series will be built within The Buffalo Chip Powersports Complex for the purpose of showcasing the true capabilities of 900 horsepower race trucks, known to jump over 200 feet in the air, racing side-by-side at speeds of over 100mph.