If you weren’t aware that National Tire Safety Week then you’re not alone. Fortunately Toyo Tires is in the business of knowing all things tire safety, and so they’ve produced a new video series highlighting important safety reminders and tire tips to check out before hitting the road this holiday weekend.
Off-road enthusiasts looking for guidance on how to choose the right tires for their trucks and SUVs have a helpful hand from off-road racers Cameron and Heidi Steele, who provide answers in Yokohama Tire Corporation’s third installment of Tire Tips. This series of short educational videos was created to help people learn more about tires, from proper maintenance to improving fuel efficiency.
The “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Some might recognize Cameron from his other job as a TV commentator for X Games and other action sports event. He hosted the first two videos on the importance of properly inflated tires and how to read the sidewall of a tire. For the latest video he enlisted the aid of his lovely wife, Heidi, who also races off-road, to help determine the right type of wheel for your ride.
How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires. Like the first Yokohama Tire Tips video, which displayed the importance of properly inflated tires and debuted June 6 to coincide with Tire Safety Week, the latest video is hosted by off-road racing champion and TV commentator Cameron Steele.
“Most consumers don’t fully understand what all the numbers and letters mean on a tire’s sidewall,” said Fred Koplin, Yokohama Tire director, marketing communications. “Cameron and Yokohama employee Paul Algarin explain everything in an entertaining way that’s easy to follow and understand. That’s the reason we are producing these videos: to teach consumers about all aspects of tires, including care and maintenance.”