BFGoodrich-Tires-Short-Course-9-19-13Professional athletes’ ability can only take them so far. It’s often state-of-the-art equipment that they rely on to raise their game.

Now imagine if those athletes were able to have a dedicated crew customizing those tools in real-time and on-site. A baseball bat specifically cut to maximize performance in specific weather. A tennis racquet strung precisely for the changing conditions on a grass or clay court. The benefit of this specialization would be tremendous – and could be the difference in a championship chase.

In short course off road racing, the slightest change of vehicle momentum often makes the difference between a driver standing on the podium and one picking up the pieces of a 900-horsepower machine.