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It has long been the stereotype that pickup trucks are built for the tough types, the kind of people who can prepare the fields and plant the crops but aren’t clever enough to market them in the store with a catchy tagline.

It is no coincidence that these stereotypes exist, considering for many years trucks were simply measured by their toughness. How clever and intuitive its systems operated were of no concern, as long as the rig could do the job whenever it was called upon.