HUNTSVILLE, Ala. – LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, is excited to announce that Reed Timmer and Chris Chittick, stars of the Discovery Channel’s hit television series Storm Chasers, will be at the LINE-X booth #34135 throughout the 2012 Specialty Equipment Market Association Show (SEMA) at the Las Vegas Convention Center, Oct. 30 – Nov. 2, 2012.

The popular Dominator tornado chase vehicle, a converted Chevy Tahoe with a
LINE-X coated armor of 16 gauge steel sprayed bumper to bumper with the award-winning LINE-X XS-650, and the LINE-X PREMIUM-coated Ford F-150 SVT Raptor will be featured.

INDIANAPOLIS, Ind. – Firestone Industrial Products Company, LLC has launched several social media sites to allow increased interaction among Ride-Rite(tm) customers.

“Whether you’re a weekend warrior or a professional who uses trucks daily to haul, truck owners all want to get superior handling and ride quality while minimizing vehicle wear and tear,” said Michelle Schacht, senior product manager, Firestone Industrial Products, Ride-Rite division.  “Firestone’s Facebook page and blog site will allow customers to share their hauling and towing experiences with us, ask questions, post pictures and more.” 

October 12, 2012 , Auburn Hills, Mich. – When the 2012 Specialty Equipment Market Association (SEMA) Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 “Moparized” Chrysler Group LLC vehicles on display at the ultimate aftermarket show.

Unique Chrysler, Jeep®, Dodge, Ram, SRT® and FIAT® brand vehicles outfitted with more than 500 Mopar® performance parts and accessories will pack Chrysler Group’s 15,300-square-foot exhibit at the SEMA Show.

“The SEMA show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories,” said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC’s service, parts and customer-care brand. “We hope that show-goers look at each of these vehicles and get inspired to customize and accessorize their rides.”

Today the company released sketches of select Moparized vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

“At Mopar, we always look forward to the SEMA season,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories.”

The company will display more than 20 Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show. Of particular interest to Off-Road.com readers is the small glimpse of this Wrangler build. We look forward to posting more once the show rolls around in a few weeks.

Auburn Hills, Mich. — Just two-and-a-half weeks after Mopar® introduced the new 800 horsepower V-10 Competition Race Engine for drag racing at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas, the off-road racing derivative of the crate engine made its debut in the 44th Tecate SCORE Baja 1000, Nov. 18–19, powering Kent Kroeker and Alan Roach to the Class 8 win in the famed event.

Kroeker, owner of Kroeker Off-Road Engineering (KORE), shared the driving duties of the Ram 1500 with the Mopar V-10 Competition Off-Road Race Engine under the hood, with Roach, who hails from Escondido, Calif. The pair covered the distance of nearly 700 miles through the rugged desert of Mexico’s Baja California Peninsula in just over 20 hours to record the Class 8 victory. Kroeker began the race and drove through the San Felipe loop, with Roach then taking the wheel for the remainder of the distance.

“What an amazing debut for the Mopar V-10 Competition Off-Road Race Engine to win at Baja,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our off-road engineers have been working very hard on this engine and it certainly passed its first test with flying colors.”

The 2011 Tecate SCORE Baja 1000 drew a total of 278 starters from 34 states and 16 different countries, in more than 30 different classes. The Class 8 division that Kroeker and Roach competed in with the Mopar V-10 Competition Off-Road Race Engine is comprised of full-size, two-wheel drive trucks.

“Winning the Baja 1000 means laser-focused excellence that can’t be demonstrated any other way,” said Kroeker. “The performance of the new Mopar V-10 was superb. We were the only vehicle in the Baja 1000 using Mopar power. Mopar engineers sculpted its characteristics around my description of what is needed to win in long-distance desert racing.”

Kroeker and his team put the Ram 1500 for Baja together in six weeks, as both the truck and the Mopar V-10 Competition Off-Road Race Engine made their competitive debut at what is considered the most grueling event in off-road racing.

Kroeker and KORE were instrumental in the development and creation of the Mopar Ram Runner, which was introduced at the 2010 Moab Jeep® Safari. The Mopar Ram Runner served as the Official Pace Truck of the Traxxas TORC (The Off-Road Championship) Series this season, where Mopar-powered Ram Truck drivers dominated, winning 27 total races and claiming the championship in all three PRO classes. With the debut of the Mopar V-10 Competition Off-Road Race Engine, the evolution of the Mopar off-road racing program continues.

The 800 horsepower Mopar V-10 Competition Off-Road Race Engine is hand assembled to exacting standards by race engine builders and features an aluminum block with aluminum cylinder heads. The Mopar V-10 Competition Engine is designed for the rigors of off-road racing and pulls 695 lb. ft. of torque with an operating range of up to 7,000 rpm. The race-calibrated engine includes a forged steel crankshaft with forged steel connecting rods and forged aluminum pistons with a compression ratio of 12.5:1. All rotating components have been balanced for maximum performance.

The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards held at the 2011 SEMA Show. Among the awards of interest to off-roaders is the Best New Off-Road/4-Wheel Drive Product winner MSD Ignition for its Atomic EFI unit. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2011 New Product Award Winners include:

Best Engineered New Product

  • Winner: Baer Brake Systems, Full Floating Rear End Conversion
  • Runner Up: Aeromotive Inc., Camaro Stealth Fuel System
  • Runner Up: Fuelab, Electronic Fuel Pressure Regulator