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2014 Jeep Wrangler Unlimited Altitude
Houston -
New special-edition ‘Altitude’ models of the 2014 Cherokee, Grand Cherokee and Wrangler were introduced yesterday at the Houston Auto Show. Featuring unique “blacked-out” exteriors with a distinct and aggressive flair, the vehicles arrive in Jeep showrooms this spring – thanks to a positive consumer response from earlier Jeep Altitude models.

Two years ago, Jeep introduced a production-intent concept Grand Cherokee at the Houston Auto Show, and connected with customers to name the model. More than 100,000 entries were submitted by Jeep enthusiasts, with ‘Altitude’ emerging as the winning vehicle name. The brand then created a limited run of Altitude models across the Jeep lineup.

In conjunction with the release of the new Call of Duty: Modern Warfare 3 video game, Jeep recently announced a special edition of the new Wrangler in the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition SUV. What’s more, Jeep will actually be giving away the very first vehicle that comes off the line!

This is the second year the Jeep brand has partnered with Activision on the Call of Duty franchise, and Jeep will be giving away, via its Facebook page, one of these unique MW3 Wranglers. Visitors to Jeep’s Facebook page can also enter more times by playing the Jeep Ops game there as well.

What’s more, for Off-Road.com readers we will be giving away a prize pack to one lucky person, which will include a “hardened” edition of the Modern Warfae 3 game, an MW3 Xbox 360 console and more. The prize pack given to one Off-Road.com reader will include:

1. Call of Duty: Modern Warfare 3 Game, Hardened Edition (includes game, one-year membership into Elite, founder status, steelbook case, juggernaut outfit, field journal)
2. Special Edition Call of Duty Modern Warfare 3 Xbox 360 Console (plus controllers)
3. Wireless Headset
4. Gaming Chair
5. Jeep Messenger Bag
6. Jeep Fleece

The Jeep brand is taking consumers on a journey that blurs the lines of reality and the world of “Call of Duty: Modern Warfare 3” in its advertising and marketing campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition SUV.

The Jeep brand is launching an innovative campaign that encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards.  The brand also is introducing a new tagline for the campaign:  “The toughest vehicle in the world. Any world.”

“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game.  The creative execution for the print advertisement and the billboards are uniquely designed to immediately catch your attention. Each element created and produced for this campaign mirrors the same look and feel found in the game. We are thrilled that people can now experience this excitement in both the real world and in the gaming world.”