General Tire and ATX Series Wheels are providing invaluable support to the Jeepspeed series and their racers. Their support of the series and the sponsorship of the Best in the Desert television broadcasts by General Tire are a huge asset to Jeepspeed and desert racing as a whole. The BITD TV shows expose the intensely competitive racing action in the Jeepspeed Challenge and Jeepspeed Cup to a worldwide audience.
Additional support in the form of cash payouts to racers has now come from Rubicon Express, Smittybilt and G2 Axle & Gear. These cash bonuses are especially beneficial to the racers because many already run the quality components from these manufacturers.