ARB Intensity Light, JK Wrangler Stubby Bar

ARB launched a few new products at the 2012 SEMA Show, with the new Intensity LED Lights being one and a new its new Jeep Wrangler JK Stubby Bar being the other. The high-tech Intensity lights features LED lights within a traditional round design to provide a blend of spot and spread lighting (essentially combining the benefits of LED lights bars and Halogen and HID lighting). ARB says as 6500 kelvins, the color temperature of the LEDs is as close to daylight as possible with the light tha contains 32 LEDs per light. The lights are sold separately and are offered as a spot or flood beam.

ARB also released its Jeep Wrangler JK Stubby Bar front bumper, which is designed to provide proper clearance for larger off-road tires like 35s and up. The Stubby Bar is only as wide as the JK grille panel. It features outer wings designed to function as Hi-Lift jacking points, and brackets are provided for fitment of driving lights to the bar. The winch platform will fit most low-mount-style winches and narrow competition-type winches. It also features two front “flip up” license plate mounts to move the plate out of the way when the winch is in use. For more information, visit www.arbusa.com.

At the 2012 Specialty Equipment Market Association (SEMA) trade show in Las Vegas, Mopar made a batch of new product announcements. Off-roaders will certainly be intrigued by some of the offerings.

“At Mopar, we’re empowering our customers to put even more power, capability and
customization into their vehicles,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We’ll continue to give our enthusiastsoptimal performance and appearance packages on the street, at the track and on the trail.”

The Specialty Equipment Market Association (SEMA) kicked off the 2010 show in style, announcing the winners of the New Products Showcase Awards at the New Products Awards Breakfast held at the start of the week at the 2010 SEMA Show. SEMA recognizes products featured in the showcase section by awarding the “the most cutting-edge automotive products” that are either already available to consumers or are about to hit the market. Although SEMA wasn’t able to confirm the total number of entries just yet, for the 2010 show there were more than 2,000 new products submitted from over 1900 companies, which is close to breaking the record for most entries in the showcase.