Brian-Deegan-38-Wheels-Mickey-Thompson-11-5-14
Stow, Ohio
– Make plans now to join Mickey Thompson Tires & Wheels at the company’s new SEMA Show booth, #43035, South Hall. During a special press conference scheduled Wednesday, Nov. 2 at 11:30 a.m., the company’s executive leadership will announce groundbreaking plans for the iconic brand.

Yukon-Axle-Jeep-Wrangler-JK-10-31-16
SEATTLE
– Yukon Gear & Axle, the performance off-road and racing industry’s leading aftermarket provider of key differential parts and accessories, recently announced it will be debuting the company’s first-ever driveshafts for Jeeps and off-road vehicles, an all-new Off-Road Recovery Kit, and a series of new Dura Grip positraction products to extend the line. Showgoers are encouraged to stop by the RANDYS Worldwide booth at SEMA (Booth #20145) to get a closer look at Yukon’s new products.

2017-Ford-F-150-Raptor-SCORE-Baja-1000-10-31-16
Ford announced this morning its plans to return to the SCORE Baja 1000. This year, Ford will take on the 49th SCORE Baja 1000 in the new 2017 F-150 Raptor in stock full class competition in mid-November. The Raptor race truck will also be on display this week at the 2016 SEMA Show in Las Vegas.

ARE-Ford-F-150-SEMA-10-7-2016
MASSILLON, Ohio
– A.R.E. Accessories has created an exciting 2016 Ford F-150 project truck that will debut at the 2016 SEMA show in Las Vegas November 1-4, 2016.  A.R.E.’s Gold Standard vehicle brings together some of the best products in the industry all in one build. The highly customized vehicle is outfitted with gold standard exterior and interior upgrades that optimize performance and design with an attention-demanding gold tonal paint job.

2016_SEMA_Toyota_10-18-16
TORRANCE, Calif.
— Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.

“The Toyota call to action is ‘Let’s Go Places,’ said Steve Appelbaum, Toyota Motor Sales National Engagement Marketing Manager. “This phrase encompasses who we are, what we do and what we create. It’s our guiding principle and at the core of our promise to customers. Our SEMA display demonstrates the breadth of that promise across generations of Toyota vehicles.”

A teaser sketch of a Ram Power Wagon modified with Mopar product
To tease its concept vehicles and specialty builds, Mopar has unveiled sketches of the vehicles it will have on display at the the 2016 Specialty Equipment Market Association (SEMA) Show next week. These Jeep, Ram, Dodge and Chrysler rigs will be on display at the Las Vegas Concention Center next week from November 1-4.

SCORE-Baja-1000-49th-9-12-16ENSENADA, Mexico — As a prelude to the iconic 49th annual SCORE Baja 1000 desert race, 34 of the world’s top racers are heading to Las Vegas for the SCORE Baja 1000 Qualifying, presented by BFGoodrich Tires. It will be held at 7 p.m. on Tuesday, Nov. 1, on the Off-Road Track at the Las Vegas Motor Speedway.

A total of 26 of the 30 SCORE Trophy Trucks entered in the race and eight of the 20 Trophy Truck Spec race trucks have confirmed participation in the optional qualifying for starting positions within their respective classes. The race, which will have an approximate 854-mile course, will traverse Baja California Norte on Mexico’s majestic Baja California peninsula, starting and finishing in Ensenada, on the shores of the Pacific Ocean. The race and surrounding festivities of the final round of the four-race 2016 SCORE World Desert Championship will be held Nov. 15-20.

Hero-Jeep-Omix-ADA-SEMA-10-26-2016
Suwanee, Ga.
– Omix-ADA, the world’s largest independent manufacturer and wholesaler of Jeep parts and accessories, today announced its partnership with The Hope of Life HERO Jeep. The organization rescues babies, children and families in one of the poorest countries of the world.

Silverado HD Carhartt Concept
Chevrolet recently unveiled its newest heavy-duty concept truck for the 2016 SEMA Show, a 2017 Silverado 2500HD Carhartt concept truck built to tackle the toughest jobs.

TAP-Life-is-Better-Off-Road-Winner-2015-10-17-16
Compton, California
– Transamerican Auto Parts is proud to announce the 2016 renewal of the Life is Better Off-Road SEMA builder award. After a tremendously successful launch last year at the 2015 SEMA Show in Las Vegas, Nevada, the Life is Better Off-Road award has established itself as the premier industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.