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Mad Media and UTVunderground.com today launched the newest video in the XP1K series with “XP1K3.” This third installment of the film series, which features three-time off-road champion RJ Anderson driving a Polaris RZR XP Turbo, is produced by Mad Media led by the directing team of the Martelli brothers. The video was launched today after its debut at Polaris Camp RZR West, in Glamis, California, over the weekend.

Toyota unveiled its Tundrasine concept at the SEMA Show today. Photo: Stephen Elmer

Toyota unveiled its Tundrasine concept at the SEMA Show today. Photo: Stephen Elmer

Stretching its full-size pickup to extreme levels, literally, Toyota unveiled its Tundrasine concept Tundra pickup truck at SEMA today in Las Vegas, using the truck as a prop during its press conference in which Toyota racers, such as rally and off-road racer Ryan Millen, and Toyota executives hopped out of the limo-truck for their introduction to the event.

Honda-Ridgeline-Baja-Race-Truck-SEMA-2015-11-3-15
You may have caught the news on Off-Road.com that Honda planned to unveil a Ridgeline Baja Race Truck based on the new 2017 Ridgeline Honda plans to release next year. Today at the SEMA Show in Las Vegas, Nevada, Honda pulled the tarp off its purpose-built race truck while also announcing it will race the machine at this year’s SCORE Baja 1000 in a few weeks.

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Jessi Combs and Savvy Off Road are joining forces to tackle the 2016 King of the Hammers (KOH) Every Man Challenge (EMC) race event held in Johnson Valley California, and they launched their campaign and 2016 Savvy Jeep at the 2015 Speciality Equipment Market Association (SEMA) Show today.

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CORONA, California
– SEMA week is here and Casey Currie has a busy schedule in front of him. Between his five vehicles in various booths around the show and participating in the Battle of the Builders competition, and being selected as one of the judges for the Transamerican “Life is Better Off-Road” Award, Casey is once again proving how influential he is in the industry.

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Just prior to the start of the 2016 SEMA Show, Chevrolet unveiled a number of concept vehicles to the media at a dinner the evening before the show. One of the coolest vehicles in the Chevy lineup is the 2016 Silverado Special Ops concept, which cues as a rescue vehicle for special operations forces.

Transamerican-Auto-Parts-Off-Road-7-8-15Compton, California – Transamerican Auto Parts recent;u announced the panel of experts who have been selected as judges for the 2015 “Life is Better Off-Road” SEMA builder award in addition to the host of the award presentation. The group of judges has been selected to represent a cross section of the off-road industry and includes some of the most recognizable individuals in off-road vehicle design, fabrication, journalism, and competition.

Hosting the award presentation will be renowned automobile enthusiast, NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood. While known for his knowledge and enthusiasm for all things automotive, Wood has himself been bitten by the off-road bug, making him the ideal choice to direct this important presentation.

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The new Jeep Stealth Kit is one of several new products Lazer Star will launch at SEMA Show.

Paso Robles, Calif. – Lazer Star Lights will be debuting an all new line of LED light bars at the 2015 SEMA Show, set for November 3-6. The new line, called PreRunnerLED by Lazer Star Lights, will feature quality LED light bars built for recreational use and offered at an economical price point.

Omix-ADA-1946-Willys-CJ-2A-Farm-Jeep-10-29-15
Suwanee, Ga.
– Omix-ADA recently announced that it will feature six historic Jeeps from its recently expanded vintage and historic Jeep Collection at the company’s Off Road Success Center during the 2015 SEMA Show, in Las Vegas on November 3-6.

Toyo-Logo-2-24-11CYPRESS, CA – Toyo Tire U.S.A. Corp. is expecting to host large crowds once again when they display at the annual SEMA Show, November 3 – 6 in Las Vegas, NV.  The company brands three distinct areas within the show – a large booth inside the South Hall; a show-stopping display directly outside the South Hall and the Toyo Tires Treadpass, which serves as a walkway between the South and Central Halls.  Together they feature more than 30 exceptional cars and trucks including several making their world debut.  These vehicles demonstrate the broad range of products and sizes offered by Toyo Tires.  Featured lines include Open Country® for light trucks, SUVs and outdoor adventure vehicles; Proxes® for the performance-minded; and the revolutionary new Celsius® variable-conditions tire.