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Cooper Tire just announced at the 2013 SEMA Show the introduction of a new Mastercraft mud-terrain off-road tire. As the company states in a press release for the new tire, the Mastercraft Courser MXT is “Built for serious off-road performance, the Courser MXT features the latest in mud-terrain construction and performance, in addition to an aggressive off-road design.”

“With the introduction of the Courser MXT, Mastercraft is expanding its proven family of light truck products to encompass extreme off-road needs,” said Scott Jamieson, Cooper Tire’s Director of Product Management. “We are excited about showcasing it at SEMA and to give our customers an exclusive first look.”

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Cooper says the aggressively styled design of the Courser MXT is perfect for extreme off-roading performance. Its deep, functional “side biter” design enables the tires to propel through even the toughest off-road conditions with maximum traction. In addition, the Courser MXT presents enhanced stud pinning and siping for better grip on wet surfaces and in icy conditions. The Courser MXT will be available in 23 of the industry’s most popular light truck sizes in the off-road segment and is designed for today’s truck enthusiasts.

For more information on Mastercraft tires and the Courser MXT, visit www.mastercrafttires.com.

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The Chevrolet Silverado Black Ops Concept vehicle on display at the 2013 SEMA Show is desgined to be the ultimate “go anywhere” truck. Fitted with a host of unique Chevrolet accessories and customized parts, the Black Ops Concept takes on the mantra of “bring it on” in its own uique way.

SEMA-Logo-11-19-12The Specialty Equipment Marker Association recently announced the winners of the New Products Showcase Awards, which were held the opening morning of the 2013 SEMA Show in Las Vegas. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. SEMA tells us that there were more than 2,000 new products submitted for consideration for this year’s event. We’re glad we didn’t to be the judge of who gets in and who doesn’t.

According to SEMA, the criteria that ranked high on the judges’ selection for New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability. Although there are a great number of categories, we’ll focus on the ones related in any way to the off-road world.

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Although Chevrolet is certainly showing 2013 SEMA Show attendees a glimpse into the future with its concept vehicles, it also came to the show with some great things for the vintage crowd. Offering somewhat of blend of both modern and vintage is Chevy’s Performance Classic Truck Concept.

This 1978 Chevy Silverado was rebuilt from the ground up, with its biggest selling point being the 5.3-liter Chevrolet Performance E-Rod crate engine sitting under the hood.  Offering nearly double the horsepower of the original ’78 Silverado, the Chevy team cleanly fit the 336-horsepower E-Rod engine in the truck to produce a solid workhorse truck that won’t have any issues passing that next smog test, all while producing an impressive 350 lb-ft of torque. The 5.3-liter engine is mated to a 4L70E four-speed transmission, and Chevy did manage to maintain the original transfer case.

Rancho-THUMB-6-inch-2014-Sierra-11-5-13Rancho recently announced its 2014 GMC Sierra 1500 suspension system, and at the 2013 SEMA Show the company announced it recently passed the U.S. Federal Motor Vehicle Safety Standard No. 126 – Electronic Stability Control Systems (FMVSS-126) test – and were engineered to accommodate the varying steering knuckle materials being used by GMC.

The truck that recently passed FMVSS-126 included the new 6-in. Rancho suspension system, rear Rancho® RS7000MT™ (RS7297) shocks, and front OE struts with spacers. The truck also was outfitted with BFGoodrich® Mud-Terrain T/AKM2 325/60R20 tires and 20-in. Vision Off-Road Assassin wheels finished in matte black.

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At a press conference today at the Las Vegas Convention Center for the 2013 SEMA Show, Mickey Thompson Performance Tires & Wheels introduced a new light truck tire that was developed in partnership with Brian Deegan. The announcement comes at a good time, as Deegan recently earned Mickey Thompson’s first short-course off-road championship in the Lucas Oil Off-Road Racing Series (LOORRS).

Deegan is no stranger to competition. He is a four-time LOORRS champion and is a 16-time X Games medalist. The new Deegan 38 tire, which Deegan himself had a large role in helping develop, is designed to be an aggressive mud-terrain tire that still offers good on-road performance.

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Toyota returned again to the 2013 SEMA Show with its Dream Build Challenge, enlisting four action sports athletes to build their dream ride. Each team would then battle head to head, with the winner being decided by fans voting on the winner of the challenge.

SEMA-Hottest-THUMB-11-5-13This year’s SEMA Award for the top trending vehicle models in four categories were announced today at the SEMA Show in Las Vegas. The Ford Mustang was named Hottest Car, the Scion FR-S took the Hottest Sport Compact honors, the Ford F-Series won Hottest Truck and the Jeep Wrangler received the Hottest 4×4-SUV award.

“The SEMA Show has always been the annual event where the newest and most innovative products are seen first,” said Chris J. Kersting, SEMA president and CEO. “The SEMA Award celebrates the industry’s unique ability to identify and set the trends that influence consumers worldwide.”

The SEMA Award recognizes vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. It also underscores the cooperative relationship between the automakers and SEMA-member companies.

DC-Crawler-Black-Raceline-8-30-13GARDEN GROVE, CA: Raceline Wheels will have two booths at the 2013 SEMA show.  The main booth, Tire & Wheels South Hall #42079, will feature the Raceline, AWC and Allied Tire & Wheel Products.  The booth featuring the custom color Billet Wheels will be in the Central Hall Hot Rod Section #23686.  Raceline Wheels produces wheels for Trucks Street, Off Road, Tuner, Competition and the ATV/ UTV markets.

Raceline Wheels will be revealing four new wheels at this years show.  Three are for Trucks: 927-Mamba, 925-Havoc and 926-Gunner.  The third new release is a Tuner wheel called the 131-Evo.  All the new wheels will be on display at the booth in the South Tire & Wheel Hall.

Odyssey-Battery-logo-10-15-13READING, Pa. (Nov. 5, 2013) – ODYSSEY Battery by EnerSys will host celebrities Brian Deegan (freestyle motocross legend, founder of Metal Mulisha and motorsports icon), and Tanner Foust and Rutledge Wood (as seen on History Channel’s Top Gear) at ODYSSEY® Battery booth no. 24863 in Central Hall of the Las Vegas Convention Center at the 2013 SEMA Show.

Deegan, a four-time LOORRS Champion, 2011 X Games Rallycross gold medalist, two-time Lucas Oil Off Road driver of the year and ranked top-three off-road driver worldwide, will appear at the booth on Tuesday, Nov. 5 from 9:45-10:45 a.m. He is also known as one of the stars of Ford Racing’s Octane Academy, along with Foust.