Diamond Bar, CA – The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.
RENO, Nev., USA — With a major spotlight on the upcoming 48th annual SCORE Baja 500 that will be Round 2 of the four-race 2016 SCORE World Desert Championship, Volume 2, No. 5 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the four-race SCORE World Desert Championship is now live.
The digital magazine, which has seen audited totals of unique viewers for SCORE Journal that reaches over 1.7 million in unique viewers per issue with an average engagement time of 51 minutes, is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website has reached 3.5 million monthly unique viewers.
RENO, Nev., USA — Amyris, Inc. recently announced that Amyris’s high-performance cleaning brand, Muck Daddy, has been named the official hand cleaner of SCORE International and the SCORE World Desert Championship.
In off-road racing, nothing is official until it’s official, but it appears as though Rob MacCachren and teammate Andy McMillin defended their 2014 SCORE Baja 1000 victory with a win this morning in Ensenada, Baja California, Mexico.
That win, however, may not have been exactly how the team drew it up.
With the motorcycles and ATVs already off the line earlier this morning, it was time for the trucks, buggies and UTVs to take to the 821.38-mile course for this year’s Bud Light SCORE Baja 1000.
Greenville, S.C. – For the second straight year, BFGoodrich Tires looks to sweep the SCORE desert-racing season. The off-road tire manufacturer seeks its 27th overall win in the SCORE Baja 1000 race that begins later this week.
The 48th running of the Bud Light SCORE Baja 1000 marks the longest desert race of the season and presents an opportunity for BFGoodrich Tires to continue an unmatched winning streak. BFGoodrich has equipped the top overall finisher at every stop on the SCORE International desert race schedule this season.
RENO, Nev., USA — Mexico’s popular Gus Vildosola Jr, of Mexicali, who won the battle of attrition to capture the overall and SCORE Trophy Truck victory at the Rigid Industries SCORE Imperial Valley 250, presented by the city of El Centro, Calif., will be spotlighted during Sunday’s premier telecast of the race on the CBS Sports Network. The debut of the one-hour special will air on the CBS Sports Spectacular show at 9 p.m. (ET) on Sunday, followed multiple additional scheduled airings of the popular programming.
Round four of the five-race 2015 SCORE World Desert Championship started and finished in the Coyne Powersports Motorplex near Plaster City, Calif., 80 miles east of San Diego. The race featured classes for cars, trucks, UTVS, motorcycles and quads. They came from 17 U.S. States and four countries and endured temperatures that approached 110 degrees Fahrenheit.
Imperial Valley, CA – Alumi Craft racer Todd Winslow took the class 10 victory at the SCORE International Off-Road Racing Series, Imperial Valley 250 while finishing an amazing second place overall. According to Winslow, he had an uneventful day while beating all but the winning Trophy Truck to the finish line. Fellow Alumi Craft racer Jared Teague also stood on the podium; finishing third in class 10 and taking seventh place overall. While the Alumi Craft racers prospered, the brutal terrain and scorching heat took a toll on the rest of the field. The finishing rate of those who entered was an astonishingly low 31.76 percent.
RENO, Nev., USA — Moving from its Springtime date last year, the internationally-televised Rigid Industries SCORE Imperial Valley 250, presented by the City of El Centro, will be held next month as Round 4 of the five-race 2015 SCORE World Desert Championship. Returning to SoCal for the third time in two years, the race will be held Sept. 24-27 just west of El Centro, Calif. and approximately 100 miles east of San Diego.
Presented by the City of El Centro, the race will be held near Plaster City partially on 41,000 dedicated acres in an off-highway vehicle use area under the jurisdiction of the El Centro field office of the Bureau of Land Management. The area for the race is also located immediately west of the Naval Air Facility El Centro and is approximately 17 miles west of El Centro off of Interstate 8 (I-8).
RENO, Nev., USA — August 2 will see a very special ‘SCORE Sunday’ on the CBS Sports Network as all three of the opening rounds of the 2015 SCORE World Desert Championship will have repeat airings as one-hour specials on the same day as part of the CBS Sports Spectacular programming. Following the early morning showing of the first three races of the season, the recent Bud Light SCORE Baja 500 show will also have two additional repeat showings on Sunday late afternoon and in prime time in the evening.
All three races were held in Mexico and the repeat broadcasts on Sunday, running in a three-hour time block in chronological order will start at 6 a.m. ET with the 29th annual Bud Light SCORE San Felipe 250 followed by the Inaugural Bud Light SCORE Baja Sur 500 and finishing with the 47th annual Bud Light SCORE Baja 500. Round 1 was held in San Felipe, Baja California, Mexico in mid-January, Round 2 was held entirely in Baja California Sur, Mexico, starting in Cabo San Lucas and finishing in Loreto and Round 3 started and finished in Ensenada, Baja California, Mexico.