The NASCAR world got the first glimpse of Robby Gordon’s newest venture last weekend at the Talladega Speedway, but the off-road world may just be learning of his exciting new news.

Last weekend at Talladega, Gordon announced that he and longtime friend and attorney Steven Nichols have formed a partnership to manufacture, distribute and retail a new energy drink called Speed Energy. Gordon’s announcement came at a press conference before the NASCAR race, and he sported the new logo on the side of his #7 Toyota for the first time last weekend. He noted at the press conference that Speed Energy will come in three different flavors that include Unleaded, Fuel and Octane.