Mark-McMillin-NORRA-4-24-13Legendary Baja racing champion and San Diego-based homebuilder Mark McMillin has been named by the National Off Road Racing Association (NORRA) as the honorary Grand Marshal for this year’s upcoming General Tire NORRA Mexican 1000.  The unique fourth annual on and off-road rally is set to kick off this Saturday, April 27th in Mexicali, Baja, Mexico and will conclude at lands-end in San Jose Del Cabo on May 1.

Mark McMillin’s Grand Marshal role places him in an elite group of previous icons of the sport and industry who have enjoyed the honor. Two-time overall champion of the original NORRA Mexican 1000 rally (1971 and 1972) and Indy 500 winner Parnelli Jones served as Grand Marshal in 2010, while original four-wheel Baja recor d holder and inventor of the fiberglass dune buggy Bruce Meyers was honored the following year. Highly popular motorsports television host and Baja enthusiast Dave Despain enjoyed his time as the General Tire NORRA Mexican 1000 Grand Marshal last year.

While most professional race car drivers concentrate solely on their race programs, Jim Beaver has been hard at work the last two years building an all-encompassing brand consisting of mainstream media work, social media, brand ambassadorship, as well as an elite level racing program.  By merging his background in racing, radio, the auto industry, and business and marketing, he has taken the action motorsports world by storm.

Jim Beaver has built The Down & Dirty Radio Show Fueled By Speed Energy into the largest action motorsports radio show in the world. His voice reached over 200,000 unique listeners in 2012.  Covering off-road, rally, drifting, supercross, and snocross, Beaver has created a weekly show dedicated to the motorsports and athletes relevant to today’s generation of fans.

CYPRESS, CALIFORNIA – Toyo Tires and Robby Gordon are teaming up once again to take on the legendary Dakar Rally in January.  Gordon will drive his #315 SPEED Energy / Toyo Tires / MAPEI HUMMER with assistance from veteran navigator Kellon Walch.  Running January 5 – 20, the 2013 Dakar rally is nearly 5,000 miles in length and will start in Lima, Peru; and then run south through the South American continent to the finish in Santiago, Chile.

Each year Dakar organizers challenge entrants with unique routes.  Run primarily off the road, the terrain can vary from coastal sand dunes to rock-strewn mountains and dense forests.  Competitors and their equipment can face the challenges of running in the desert heat or the extreme cold while crossing high-elevation passes.  Along the way, vehicles may be forced to travel at a slow crawl or hit speeds soaring well over 100-mph.  Since 2007, Gordon has relied on Toyo® Open Country M/T®-R tires to help conquer this world famous off-road rally.