Mad Media and UTVUnderground.com just unveiled the latest installment of the Polaris RZR-branded side-by-side video in the XP1K video series. Although the full-length movie will be unveiled next year, we have a cool new teaser for the fourth installment of video series, XP1K4. The teaser blends together highlights from the first three XP1K and ends with some early teaser shots from the upcoming fourth video.
Riverside, CA – RJ Anderson headed into rounds 3 & 4 of the Lucas Oil Off-Road Racing Series at Lake Elsinore, CA this past weekend tested and ready to compete. The RJ37 team entered the weekend prepared for anything with a goal of finishing on the podium in both rounds. Despite the usual race weekend challenges, the team met their goal taking home a 2nd & 3rd place finish, making a statement that RJ has the speed, the truck and the team to make a run for the 2016 Pro 2 championship.
Riverside, CA – For the past two years, Polaris RZR has employed Mad Media and UTVUnderground.com to document the career of RJ Anderson and his RJ37 race program. After hundreds of hours of filming and capturing RJ’s first two seasons as a Pro 2 driver, Episode 1 of the new RJ37 Polaris RZR Video Series is here.
Riverside, CA 11/17/15 – After a long and grueling season at the Lucas Oil Off-Road Racing Series (LOORRS), RJ Anderson captured his 3rd off-road racing championship, his second in the coveted Pro-Lite class. Anderson led the entire Pro-Class in win’s with five 1st place finishes and appeared on the podium twelve times with fourteen top five finishes in sixteen rounds. In addition, RJ captured his first career Pro-2 win in his second season as a Pro-2 driver, while proving to the series that he will be a force for years to come.
Mad Media and UTVunderground.com today launched the newest video in the XP1K series with “XP1K3.” This third installment of the film series, which features three-time off-road champion RJ Anderson driving a Polaris RZR XP Turbo, is produced by Mad Media led by the directing team of the Martelli brothers. The video was launched today after its debut at Polaris Camp RZR West, in Glamis, California, over the weekend.
Ensenada, Baja California Mexico – For the first time in Lucas Oil Off Road Racing Series (LOORRS) history, the league headed south of the border to Ensenada, Baja California Mexico for Rounds 11 & 12 of the 2015 race season. After months of planning by LOORRS officials and the Papas & Beer Racing Team (led by family patriarch Rodrigo Ampudia, Sr.), the dream of taking Lucas Oil Short Course Racing to Baja became a reality.
Riverside, CA – After a fantastic performance in Lake Elsinore three weeks ago, including a sweep of the weekend’s Pro Lite racing, RJ Anderson and his crew were anxious to ride the momentum into rounds 7 and 8 in Tooele, Utah. The racing takes place at the beautiful Miller Motorsports complex just outside of Salt Lake City. With paved pits, beautiful facilities and a go-kart track, Miller Motorsports park is a favorite of fans and racers alike.
Riverside, CA – It was a weekend of ups and downs for RJ Anderson and the RJ37 team in Chandler, AZ for rounds 3 & 4 of the Lucas Oil Off-Road Racing Series (LOORRS). Coming into the weekend hopes were high. Rounds 1 & 2 in Lake Elsinore proved the team, trucks and driver were heading in the right direction with a great set up and solid performances in both Pro-Lite and Pro2. RJ and team were ready for competition at Wild Horse Pass Motorsports Complex!
November 4, 2014, San Diego, CA – After a successful debut for the first XP1K video, UTVunderground has launched the new “XP1K2” video today. UTVUnderground.com and motorsports production company Mad Media hit the launch button this morning after debuting the new video to a crowd of thousands at Polaris Camp RZR West, in Glamis, California over the weekend.
In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K,” and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign, “XP1K2” is currently in production.