In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K,” and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign, “XP1K2” is currently in production.
It was an exciting weekend of racing for the RJ37 team at Miller Motorsports Park just outside Salt Lake City, UT for Rounds 7 & 8 of the Lucas Oil Off-Road Racing Series (LOORRS). Like every race this season so far, Rounds 7 & 8 had its fair share of ups and downs, but nothing could spoil the high of the weekend as RJ put the #37 Polaris RZR / Monster Energy Pro-2 on the box for the first time!
Crandon, WI - The “Big House” in Crandon, Wisconsin is considered by many to be the birthplace of shortcourse racing. Fall Crandon’s hallowed traditions, enormous crowds and iconic high-speed track make it a must attend event. Come Labor Day weekend, LoanMart Racing will be making the trek east to throw down with the best of the Midwest racers.
The LoanMart team will be represented by Andrew Caddell and RJ Anderson in the Prolite class. RJ is looking forward to some wide-open action on the Crandon track. “Crandon is the heart of short course racing,” says RJ, “The fans love what we do and it’s awesome to put on a show for them! I’ve always wanted to win a Crandon world championship, now is my chance.”
Mad Media, and UTVUnderground.com launched an extraordinary viral video on August 8th dubbed “XP1K”, that features off-road champion and factory Polaris off-road racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV.
The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world distance record-breaking ending. It is this record – the longest UTV jump in history, (129’ 9”) that continues to push the popularity of the video, which has taken the automotive industry by storm. XP1K has racked up nearly 700,000 views in two weeks, and has been featured on Jalopnik, Top Gear, Drift.com, Complex, BBC, Car and Driver, Autoblog, Offroad.com, Supercross.com, and Powersports Business, to great acclaim.
Anaheim, Calif. – GBC Motorsports athletes were out at Glen Helen Raceway in Devore, CA this past weekend for the seventh round of the 2013 WORCS Racing season. With a class victory, five podium finishes and a class championship, GBC racers put their tires and machines to the test and passed with high-flying colors.
It might have been the first WORCS race for GBC newcomer Cody Bradbury, but he wasted no time in getting down to business by jumping straight into the SXS Pro Production class. Bradbury rolled his Mongrel-equipped Polaris RZR to the line, and by the time the dust settled Bradbury crossed the line in 2nd place. The rest of the GBC riders in the Pro class did not fare as well in Round 7, but Tim Wyatt and RJ Anderson are both poised for top-5 season finishes with just two rounds remaining.
Minneapolis – Polaris Racing’s Ryan Piplic, in his RZR XP 900, took the checkered flag this past weekend at the WORCS race, at Glen Helen. The win was the first of the season for Piplic who has three second place finishes on the year.
The win, moved Piplic into second in points for the class and has three Polaris Racing team members at the top of the class. Polaris Racing/Holz Racing’s Beau Baron took fourth and is still in the points lead. Polaris/Blingstar Racing’s Nick Nelson and his RZR XP 900 is sitting in third place for the class. Polaris Racing/Holz Racing/Loan Mart/Walker Evans RJ Anderson finished off the podium and is currently sitting in fifth for the series.
The Production 1000 class was dominated with RZRs and saw Mitch Guthrie Jr. in his Holz Racing RZR XP 900 take the checkered flag. Robert Mowrer and Michael Gonzales in their RZRs finished second and third.
The Production 700 Class has been dominated by RZR 570s and this race was no different with the top four spots occupied by the vehicles. Polaris Racing’s Cody Rahders finished second and sits third for the series.
The next WORCS race is Honey Lake, in Milford, Calif., Sept. 13-15.
August 5th, 2013 San Diego, CA – Mad Media and UTVUnderground.com launched a new video today called “XP1K,” which features off-road racer RJ Anderson in the new Polaris RZR 1000. Directed by The Martelli Brothers, best known for directing the first three Gymkhana films, XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom-built, 190-horsepower, 2014 Polaris RZR XP1000 UTV. The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world record-breaking ending!
The XP1K project was announced a week ago in conjunction with the release of the 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries at their annual dealer show. The official XP1K trailer was released on XP1K.com shortly after, followed by a teaser clip that was hosted by project partner Falken Tire. Both clips highlight the unique nature of the project, and feature arresting images of both the XP1K vehicle and the unforgiving, destructive backdrop that served as the location for filming.
San Diego, CA – The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos…have done it again. Their new viral video campaign with UTVUnderground.com – dubbed “XP1K”, begins today with the worldwide launch of the films trailer, and continues with the full video release Monday, August 5th on XP1K.com. The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.
For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.
San Bernardino, CA – LoanMart Racing heads to Glen Helen Raceway in San Bernardino, Ca. July 26-28 for rounds 9 and 10 of the Lucas Oil Off Road Racing Series. In order to beat the summer heat, the races are run after the sun goes down. The darkness and cooler temps can cause a challenge for some drivers but it falls right into the wheelhouse of LoanMart Racing’s Oscar Rodriguez.
Oscar got his start racing dirt track ovals under the lights, he knows a lot about dirt. “A couple weeks ago I ran a Lucas Oil Regional Series race after dark at Glen Helen and I loved it,” says Oscar, “The track was like cake, nice and moist. The dirt had great traction; my BFGoodrich tires were really hooking up. We have my Prolite truck right where I want it; the suspension, the power, I’m looking to be aggressive this weekend. The cooler temperatures after dark make it much better for the driver, that’s another reason I like it. I’m much more comfortable and able to focus everything on driving.”
Tooele, UT – The LoanMart Racing Team came to Tooele, Utah for rounds 7 and 8 of the Lucas Oil Off Road Racing Series prepared to give no quarter to the competition. The race marks the midpoint of the season. Opportunities to bank points towards the championship and to stand on the podium get fewer with every round. The fans were well aware of the stakes; they packed the grandstands both days to witness the action.
Sitting in fourth place in Pro-4 points coming into the weekend it was no time to take it easy for Corry Weller. “We were trying something new during practice on Saturday,” says Corry, “We were still making adjustments to the carb when we qualified; the truck still wasn’t working like we wanted.” Corry pushed the truck as hard as possible qualifying in the 8th spot. Ready to make her move early in the race on Saturday, the left front stub axle broke on the first lap leaving her with only three wheels pulling. She kept right on digging despite the unbalanced truck; fighting against the wheel for 15 laps until the checkered flag. The effort gave a 9th place finish and some valuable points.