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The Jeep Wrangler has long been one of the benchmarks for a robust and tough 4WD vehicle. And among the variety of makes and models on the market, it still remains one of the best looking 4WDs on the market. It makes little sense to tinker with the iconic look
with a set of ill-fitting roof or carry racks. That’s why Rhino-Rack has designed the Rhino-Rack Backbone and Pioneer Platform system as the quintessential accessory for Jeep Wranglers – low profile, strong and supremely versatile.

The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards held at the 2011 SEMA Show. Among the awards of interest to off-roaders is the Best New Off-Road/4-Wheel Drive Product winner MSD Ignition for its Atomic EFI unit. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2011 New Product Award Winners include:

Best Engineered New Product

  • Winner: Baer Brake Systems, Full Floating Rear End Conversion
  • Runner Up: Aeromotive Inc., Camaro Stealth Fuel System
  • Runner Up: Fuelab, Electronic Fuel Pressure Regulator