Founded by The Martelli Brothers and produced by Mad Media, Dirt Theater was created to expose off-road racing culture to a global audience.  Dirt Theater brings the insane action of off-road racing from around the world to you, including; desert racing, short course racing, rally, rally raid, and rock crawling. From trophy trucks, to rally cars, to bikes, Dirt Theater covers everything on dirt. Dirt Theater is an ongoing forum for the most talented filmmakers in off-road to showcase their films.

Join them for the first ever airing by Dirt Theater at the Lucas Oil Off Road Expo on October 8th and 9th at the Pomona Fairplex, Building 5.  The General Tire Mint 400 and Dezert People 9, the two hottest off road films out right now, will be playing all day each day.  Complete air times can be seen below and make sure to check out their Facebook for exclusive sneak peaks of the construction of Dirt Theater.

POMONA, CALIF. (October 4, 2011) – The Lucas Oil Off-Road Expo powered by General Tire continues its commitment to the off-road community, not only with the full schedule of exhibits and events on October 8 and 9, but also with its ongoing support of the Off-Road Motorsports Hall of Fame Silent Auction and Induction Ceremony, both set to take place at the Sheraton Fairplex Hotel & Conference Center, adjacent to the expo’s location at the Pomona Fairplex. From autographed helmets and jerseys, to framed team posters, off-road fans are encouraged to stop by and check out the amazing auction items and place a bet. One hundred percent of the proceeds raised from the silent auction will benefit the Off-Road Motorsports Hall of Fame. The auction will be open to the public on Friday, October 7, from 4 p.m. – 10 p.m. and again Saturday, October 8, from 2 p.m. – 9 p.m.

Set to take place on Friday, October 7, at 6 p.m., the Off-Road Motorsports Hall of Fame Annual Induction Ceremony has been established to recognize and honor those individuals and organizations whose lifelong contributions to off-road motorsports have set a standard for others to follow. Hall of Fame inductees are required to have at least 15 years of experience and involvement in off-road motorsports. The nominees must have built, designed, driven, maintained, owned, prepared, piloted, promoted, ridden or supported an off-road vehicle. They are characterized by their desire to win, the mastery of their field and their courage to innovate. Each of the inductees has made a significant contribution to off-road motorsports in at least one of the following aspects: business, history, design, engineering, prestige of the sport, and/or growth of the sport. (Please note: the induction ceremony is by invitation-only, media interested in attending the event to cover should contact Emily Miller at emilysmiller@yahoo.com or 916/719-9949.)

2011 Off Road Motorsports Hall of Fame inductees include off-road racers Ron D. Bishop and Rob MacCachren:

- Ron Bishop is special kind of off-road racer whose consistent winning record is eclipsed by his dedication to the sport and by his passion for bettering the sport and improving its safety. Bishop is the only motorcycle racer to have entered in every Baja 1000 since the race’s inception in 1967, allowing him to recognize the need for better lighting for motorcycles competing against the larger four-wheeled vehicles with monster lighting systems. In addition to racing in Baja, he also competed and earned medals in the International Six Day Trials qualifiers and was recognized by the American Motorcyclist Association as an inductee to their Hall of Fame.

- Rob MacCachren has raced in and won virtually every kind of off-road racing series during his career that has spanned the past three decades. Whether it is desert racing in the U.S. or Baja, stadium racing, or short course racing, MacCachren has raced it and won in it. No other racer has ever enjoyed the level of success he has had in so many different vehicles and so many different series. It was MacCachren’s role as an ambassador to the sport that convinced the committee he was truly worthy of the induction. His media savvy and availability have gotten him named to the All American Writers and Broadcasting Association’s first and second teams on multiple occasions. He has also been named as Dirt Sports Magazine Driver of the Year (2007), BF Goodrich’s Motorsports Person of the Year (2007) and SCORE Person of the Year twice (1987, 2008).

Te Off-Road Motorsports Hall of Fame (ORMHOF), a 501c3 not-for-profit corporation founded in 1978, is a 3,500 square foot exhibit within Gallery Four of the National Automobile Museum (The Harrah Collection) in Reno, Nevada. Plans are underway to expand the footprint of the OFMHOF within the Museum. For more information, visit www.ormhof.org.

The 2011 Lucas Oil Off-Road Expo powered by General Tire will invade the Pomona Fairplex with everything off-road including new vehicles, thousands of parts and accessories, ATV test rides, freestyle motocross action, movie premieres, RC Racing and more. This year’s expo is bigger than ever with more exhibitors showcasing all the latest off-road toys, technologies, parts, gear and accessories from more than 350 of the industry’s leading manufacturers, dealers and distributors.

The 2011 Lucas Oil Off-Road Expo powered by General Tire will take place Saturday, October 8, from 9 a.m. – 6 p.m. and Sunday, October 9, from 9 a.m. – 5 p.m. Held at the Pomona Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif. Tickets purchased on-site will be $12 for adults, $5 for children (6-12) and free for children under six. A Family Four Pack is available for $20 and includes admission for two adults, and two children (available online only). For more information and to purchase advance tickets, visit www.offroadexpo.com. Follow Off-Road Expo at www.facebook.com/OffRoadExpo and at www.twitter.com/OffRoadExpo.

POMONA, CALIF. (September 7, 2011) – The 2011 Lucas Oil Off-Road Expo powered by General Tire will invade the Pomona Fairplex Saturday, October 8 through Sunday, October 9, with everything off-road including new vehicles, thousands of parts and accessories, ATV test rides, freestyle motocross action, movie premieres, RC Racing and more. This year’s expo is bigger than ever with more exhibitors showcasing all the latest off-road toys, technologies, parts, gear and accessories from more than 350 of the industry’s leading manufacturers, dealers and distributors.

Off-road manufacturer representatives will be on-site to demonstrate and educate attendees on all the latest vehicles and accessories. In addition to the line-up of trucks, Jeeps, UTVs, ATVs, side-by-sides, dirt bikes, sand rails, rock crawlers, parts and accessories on display, the expo will come to life with exciting entertainment features including:

  • Lucas Oil Off-Road Racing Exhibition Course – Title sponsor Lucas Oil revs up this year’s expo with the high-powered, high-jumping race trucks from the Pro 4 Unlimited and Pro 2 Unlimited classes performing on closed-circuit courses simultaneously. Professional drivers will demonstrate the capabilities of these amazing 800-plus horsepower V8-powered machines.
  • Yamaha ATV & UTV Test Rides – This year’s expo is home to free Yamaha ATV and UTV test rides all weekend on the demo course. This closed-circuit obstacle course will test the endurance and agility of these all-terrain vehicles and give drivers a real-world off-road experience. Whether you are an avid ATV/UTV enthusiast or just getting into the sport, experts will be on hand to provide all the necessary equipment and instruction needed to experience riding in a fun environment.
  • Freestyle Motocross Action – Freestyle motocross legends will provide gravity-defying aerial action in special performances throughout the weekend.
  • NEW! Overland Adventure Travel Pavilion – For the first time, a special expo area will be dedicated to everything adventure travel related – products, equipment, accessories, travel planning companies and more.
  • Professional Freestyle Motocross Riders and Off-Road Racers will be on hand signing autographs and greeting fans including Lucas Oil Driver of the Year Brian Deegan signing autographs in the Maxxis display, King of Hammers champion and rock racing/rock crawling star Shannon Campbell and many more.
  • Losi Professional RC Racing Professional drivers will take scale models of real life vehicles through all the turns on a specially built RC racing dirt track. Be there as Losi unveils a brand new product you won’t want to miss!
  • Movie Premieres In Dirt Theatre – for the first year, a screening area dubbed “Dirt Theatre” will showcase some of the best independent off-road films from talented off-road filmmakers. Attendees will witness insane off-road racing action from trophy trucks, to rally cars, to bikes — everything on dirt. Founded by Martelli Brothers and produced by Mad Media, the 2011 General Tire Mint 400 (extended version) and Dezert People 9 are among the movies that will get your heart pumping. Movies will play throughout the weekend allowing attendees to sit, relax and enjoy the action.

§  Lucas Oil MAV TV Live – Lucas Oil MAV TV will broadcast live at the expo from a MAV TV studio located on the main stage all weekend. Lucas Oil Off-Road Racing’s premiere commentators will interview drivers, celebrities and industry leaders, and present the latest, must-have off-road products. Big screens positioned throughout the expo will showcase all the action and offer valuable prize giveaways each hour.

  • Miss Lucas Oil Off-Road Expo Bikini Contest – On the main stage, beautiful bikini-clad women will compete for the cash prize, tiara and “Miss Lucas Oil Off-Road Expo” title.
  • 2011 Team Challenge – Hosted by BlueRibbon Coalition, this unusual, one-of-a-kind challenge to find the best prepared trail rig is making its first stop ever at the expo. Set to take place on Sunday, October 9, at 11 a.m., teams will be challenged with locating and racing key items to judges to demonstrate readiness for any situation on the trail. Teams will have a chance to win prizes while raising funds to help support land use and keep trails open.

The Lucas Oil Off-Road Expo has named BlueRibbon Coalition as the official charity for the 2011 event. BlueRibbon Coalition is a national non-profit organization dedicated to protecting responsible recreational access to public lands and waters. Whether you recreate on a mountain bike, snowmobile, motorcycle, personal watercraft, ATV, four-wheel drive, horse, or your hiking boots, the coalition is committed to keeping land open for recreational use.

“We are pleased to have BlueRibbon Coalition as our official charity for 2011,” said Family Events President Mike Moore, the company that produces Off Road Expo. “Their dedication to preserving trails for all types of recreational usage is important to the entire off-road community so to assist in the fundraising efforts, one dollar from each 2011 Lucas Oil Off-Road Expo ticket purchased at www.offroadexpo.com with discount code BRC2011, will be donated to the BlueRibbon Coalition. In addition, any online ticket buyer will have the opportunity to make further donations to the coalition at the completion of the ticket purchase process for any amount they choose.”

The 2011 Lucas Oil Off-Road Expo powered by General Tire will take place Saturday, October 8, from 9 a.m. to 6 p.m. and Sunday, October 9, from 9 a.m. to 5 p.m. Held at the Pomona Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif. Tickets purchased on-site will be $12 for adults, $5 for children (6-12) and free for children under six. A Family Four Pack is available for $20 and includes admission for two adults, and two children (available online only). For more information and to purchase advance tickets, visit www.offroadexpo.com. Follow Off-Road Expo at www.facebook.com/OffRoadExpo and at www.twitter.com/OffRoadExpo.