60th Badge Final 2MEDINA, Minn. – To kick-off the celebration of 60 years of Terrain Domination, Polaris is giving away 60 Sleds in 60 Days through “The Polaris Sled-a-Day Giveaway.”

Polaris will give away 60 model year 2015 Polaris snowmobiles in 60 days to lucky riders who will enjoy the ultimate snowmobiling experience.

Starting Jan. 1, 2014, consumers can visit Polaris snowmobile dealerships to enter for their chance to win a new 2015 snowmobile. Polaris will draw one winner’s name daily from Jan. 4, 2014, through March 4, 2014.

MEDINA, MN (Feb. 21, 2012) – Bill Rader, the long-time racing coordinator for the Polaris snowmobile race program passed away Monday, Feb. 20, 2012, after a courageous battle with cancer. He was 54. Rader played a major role in the resurgence of the Polaris snowmobile racing program over the past dozen years. He worked closely with Racing Director Tom Rager, Sr., a close friend of Rader’s for more than 20 years.

“He was extremely well-liked and everyone in the industry knows how instrumental he was in rebuilding this Polaris program,” Rager said of Rader. “His specialty was working with young talent, the father-son race teams, nurturing them to get them to the next level. He worked with people like [Pro racers] TJ Gulla and D.J. Eckstrom and helped them as they rose through the program.”

In the early 1990s, Rager was managing the Ski-Doo racing program and he hired Rader as his race program coordinator. Rader and his family – his survivors include his wife Tammy and daughter Dana – moved from Michigan’s Upper Peninsula to Wausau, Wisconsin, at that time for the job.

When Rager was hired as racing manager by Polaris in August 2000, he immediately hired Rader as racing coordinator. The two men led the rebuilding of the Polaris racing program back to the championship level program it is today. “Billy took care of the ‘B Team’ programs, assisted me with outside sponsorships and he dealt heavily with the ISR,” the racing sanctioning body, Rager said.

The two men developed an incredible friendship over the years. “They always say you meet one person in life who is truly your best friend, and for me he was truly my best friend,” Rager said.

A Great Sportsman
Scott Judnick, co-owner of the Judnick Motorsports snocross racing team, said Rader was a great influence on racers of all brands. “I can remember when we were racing for Arctic Cat – this is our 10th year with Polaris – Bill would always come up and talk to you at the track, give you encouragement. He was a great sportsman. He worked with the Sport-class guys and he’d go trailer to trailer and make sure everybody had what they needed and give them input… Bill was a big part of our team and our success and the championships we’ve won over the years.”

Judnick said Rader contributed to the spirit and technology of racing. “He made it fun. He was always willing to help, whatever you needed, he was there for you,” Judnick said. “He came up with ideas, he would run for stuff – nothing was beneath him. He was a big part of the success of this program. On a lot of different test trips Bill would be there and his input was always fantastic. The guy would be talking to you and he was so smart, and you’d be like, ‘what did he say?’ He’s get into the chemistry end of things and he loved to study and read and figure things out.”

Rader was unable to attend races while battling cancer, and he was missed. “The snowmobile racing world was very concerned about Bill,” Judnick said. “Every single weekend people come up and ask, ‘how’s Bill doing?’ I can’t tell you how much we’ve missed not having him at the track, and now that he has passed, how much we will miss him going forward.”

Judnick said commemorative decals were being prepared for racers to put on their sleds in Rader’s honor.

A Vintage Mopar Enthusiast
William E. “Bill” Rader grew up in Michigan’s Upper Peninsula, where he loved racing snowmobiles and stock cars. He worked for a time in the mines and served as technical inspector for the USSA snowmobile racing circuit, where he was exemplary in his fairness and his concern for racer safety. He was operating an industrial supply company when Rager hired him to work with the Ski-Doo racing program.

Rader was focused on his family and his job, and he enjoyed restoring old vehicles. “He loved building old hot rods,” Rager said. “He rebuilt a ‘70 Road Runner, and his latest project was a ‘73 Dart. He loved the old Mopar stuff. He also did an incredible job refurbishing old Polaris snowmobiles, and his latest was an old StarFire sled.”

A memorial service is scheduled for 11 a.m. Friday, Feb. 24, 2012, at Saint Andrew Lutheran Church, 3200 N. Mountain Road, Wausau. Visitation will be from 5-8 p.m. on Thursday, Feb. 23, at Brainard Funeral Home, 5712 Memorial Court, Weston, WI, and again from 9:30 a.m. until the time of services Friday at the church.

MEDINA, MN – Upgrade your snowmobile jacket and feel good doing it during the Pure Polaris “Donate for a Discount” Sales Event that runs Jan. 9-Feb. 9, 2012. Bring your old jacket and bibs into a participating Polaris snowmobile dealership along with a coupon available online and you’ll receive up to $50 off when you purchase new riding gear. You get new gear at a discount and you help someone in need stay warm this winter.

The “Donate for a Discount” sales event is being held at participating Polaris dealerships in the United States and Canada and runs Jan. 9-Feb. 9, 2012.

To download the coupon you need to receive a discount when donating, visit: www.polarisindustries.com/en-us/snowmobiles/pages/2012-jacket-donation-coupon.aspx

Donate a used jacket – any brand – and receive a $35 discount on a new Polaris snowmobile jacket. Or donate a jacket and bibs – any brand – and receive a $50 discount on the purchase of a new Polaris jacket/bibs set. The collected jackets will be distributed to local and regional clothing distribution charities such as regional branches of Goodwill Industries International.

Learn more about Pure Polaris jackets, bibs and other apparel 24/7 at www.purepolaris.com.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2010 sales of $1.99 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.

Additionally, Polaris continues to invest in the global on-road ultra-light electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

MEDINA, MN (Jan. 31, 2011) – Polaris snowmobile freestylers and snocross racers used Polaris Terrain Dominating performance to fly and race to five medals at the 15th annual ESPN Winter X Games, held January 27-30 at Aspen, Colorado.

High-flying Swede Daniel Bodin (Team LaVallee) won gold medals in Snowmobile Freestyle and Snowmobile Best Trick, snapping his four-year string of qualifying for X Games finals and finishing just off the podium.

Ross Martin (Judnick Motorsports) earned his second-straight silver medal with a second-place finish in Snowmobile Snocross. The defending ISOC Pro Open champion has won silver medals at the past two X Games after suffering a season-ending injury in an X Games practice session in 2009.

Caleb Moore, a Texan who races Polaris ATVs, won bronze medals in Snowmobile Freestyle and Snowmobile Best Trick and also competed in Snowmobile Speed & Style. His brother Colten, also a Polaris ATV racer, finished just outside the medals in the two freestyle events and teamed with his brother for one of the most memorable freestyle tricks in X Games history.

Daniel Bodin Soars Up to Grab Two Golds

Just weeks prior to the X Games, Daniel Bodin was invited by Polaris snocross racer and freestyle star Levi LaVallee to train with and compete for Team LaVallee. LaVallee, who has won X Games medals in a wider range of events than any other snowmobiler, was injured practicing for a planned New Year’s Eve distance jump, so he worked closely with Bodin prior to the 2011 X Games at the team’s Minnesota training center.

Bodin had qualified for the Snowmobile Freestyle finals in each of the previous four years, but finished fourth each time. In the 2011 finals on Thursday, January 27, he delivered his greatest performance ever and won the gold medal handily. Caleb Moore used his fearless, high-flying style to clinch the bronze medal for the second-straight year.

Three nights later, Bodin and Caleb Moore each earned the same medals, respectively, in Snowmobile Best Trick, an event in which each competitor performs one big trick in each of two rounds.

In the first round, Bodin launched his Polaris snowmobile off the tall jump and flipped the sled while sailing 100 feet to the landing ramp.

Caleb Moore’s first-round trick was the first Carolla ever done in snowmobile freestyle competition. As he and the sled sailed from ramp to ramp, Caleb rolled his body over sideways while his body was extended off the back of the sled.

Bodin held the lead after the first round, Caleb Moore was second, and Colten Moore was fourth.

In the final round, Bodin once again flipped his IQ Race Sled off the 100-foot ramp, and this time dismounted the sled and held the seat strap with both hands in a Double Seat Grab.

Caleb Moore performed another Carolla in the final round, this time with a no-hands landing. Colten Moore started his final trick by parking his sled in front of the crowd, dismounting and encouraging the crowd to cheer. His brother Caleb drove up, Colten got on the back of his brother’s sled, and they backflipped the sled off a ramp, with Colten hanging onto his brother’s body as they flew. The crowd was ecstatic about the two-man flip, but the judges gave Colten no score since Snowmobile Freestyle is an individual event. Caleb earned a bronze medal while Colten took fifth.

Ross Martin Continues His Strong Run

Snocross racer Ross Martin continued his strong season by earning the silver medal at the X Games. Martin is currently in second place in ISOC Pro Open and Pro Super Stock points, and he will be gunning for the lead in both classes when ISOC National Tour racing resumes February 4-5 with the Eastern Nationals in Farmington, New York.

While Martin earned his second-consecutive X Games snocross silver medal, fellow Polaris racer Iain Hayden (Team Rockstar Energy Polaris) finished eighth, Colby Crapo (Leighton Motorsports) was 14th and Bobby LePage (Team LaVallee) was 15th.

Polaris Snowmobiles Busy On the Slopes

Along with starring in the snowmobile competition, Polaris snowmobiles were integral to the smooth flow of the busy Winter X Games event schedule. Polaris snowmobiles were used by ESPN staffers at multiple competition sites, and long-tracked Polaris sleds provided snowboard competitors with rides from the base of the mountains up to the starting lines during several events.