Fullerton, CA – After airing four successful pilot episodes in August 2011, “The Moto Show With Jim Holley” (TMS) has been picked up to run on SPEEDTV.com as featured content (in addition to YouTube). Existing and new episodes of the weekly television web show will be hosted on an exclusive TMS page at www.speedtv.com/feature/the-moto-show. The player graphics and look are consistent with TMS’ own online presence and will include advertising tied in with the player and series.
“SPEED’s online initiatives include hosting entertaining content that viewers won’t find on the regular network,” commented Mark Mitchell, Executive Director at SPEED Digital Media. “‘The Moto Show’ is unique, well-produced and offers our motorcycle racing viewers something special. We want to work with the producers to build this property for the benefit of our viewers, advertisers and the motorcycle industry as a whole.”
“It’s great that SPEED.com has recognized the value and potential of TMS by hosting it on their site,” said Todd Huffman, series creator and Executive Producer at Pipeline Digital Media. “With the awareness of the SPEED.com audience, ‘The Moto Show’ will continue to gain traction and grow into the important motorsports media property as intended.”
Producers plan to be ready with new episodes of TMS for SPEED.com for the 2012 Supercross season, working closely with the motorcycle industry to keep up to date with relevant guests and unique content on the program. Bringing on advertising and sponsorship partners are the next steps to a firm re-launch schedule for The Moto Show. Producers will be working together with SPEED.com to develop entertaining must-see episodes, and building traffic to provide an ideal platform for marketers to reach motorcycle enthusiasts.