ESPN, creator of the X Games, announced today it will bring the X Games to Foz do Iguaçu, Brazil; Munich, Germany and Barcelona, Spain beginning in 2013. Those cities will join Aspen, Colo.; Los Angeles, Calif. and Tignes, France to host the X Games in an effort to expand globally. With relevance to contemporary youth around the world, this expansion is a transformation from an action sports competition brand into an action sports lifestyle brand that will highlight new locations and enhanced cultural and digital elements around the world.
ESPN conducted a formal bid process starting last May which resulted in significant interest from locations around the world that bid to host one of three new events (which join Los Angeles, Aspen and Tignes). Beginning today, local organizing committees for Foz do Iguaçu (pronounced Fawz Day Ig wah soo), Munich and Barcelona will collaborate with ESPN for the next three years to bring the premier action sports event to their cities, launching an annual, six-event X Games calendar – four of which will be summer events and two winter.