Auburn Hills, Mich. – Jeep and Mopar are ready for a week of wheeling in Moab.

The brands have created six new vehicles – all featuring a host of Jeep Authentic Parts and Accessories – for the annual Easter Jeep Safari in Moab, Utah. Now in its 46th year and taking place March 31 – April 8, the Easter Jeep Safari will be attended by thousands of die-hard off-road enthusiasts looking to enjoy a week of wheeling on some of the country’s most renowned and challenging trails. Mopar also announced the creation of an off-road division that will create Jeep Authentic Parts and Accessories.

“We’re delighted to showcase six new vehicles to our loyal Jeep fans at this year’s Moab Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The Jeep Safari has long been a great way for Jeep to connect with its core audience. We look forward to spending the week demonstrating our latest potential production and customization ideas and gathering instant feedback from the most knowledgeable 4×4 enthusiasts in the world.”

To create these new vehicles, Jeep teamed with Mopar, which celebrates its 75th anniversary this year and offers more than 1,000 accessories and performance parts for Jeep vehicles.

“Mopar is tapping into a growing trend among extreme Jeep enthusiasts who want even more power and capability on the trail,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in these new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories.”

With the first event just around the corner on February 26th, the Lucas Oil Regional Off Road Series presented by Daystar announced today that Camburg Off Road Suspension will be the Mini Open Truck Class Sponsor for 2011.  The Camburg Mini Open Truck Class will include the Superlites, Trophylites, 1450s, and Pro Lites.

“Camburg  is a well known name in the off road industry with their high quality suspension systems and aftermarket accessories.  Many of our teams rely heavily on Camburg parts to get them to the finish line so it is a perfect fit to put their name on this class,” said Race Director Lee Perfect.  “We have had great response from the drivers and are expecting a strong 2011 season.  Companies like Camburg who see the value in grassroots regional racing will help us to build a stable sustainable program where local racers can come out and get seat time in a budget friendly competitive environment.”

“We are very excited to be involved with the Lucas Oil Regional Off Road Series. What Lucas Oil is doing for the sport of off road racing is amazing and we can’t thank them enough.  Lucas Oil has a long history in many forms of motorsports and to be part of the growing Lucas Oil Off Road Series is an honor. ” said Jerry Zaiden, Camburg’s Marketing & Race Director/ President.

About Camburg:   Camburg Engineering is the leader in off-road suspension systems and is at the forefront in technology and design. Their over the counter parts are being race tested constantly and have won numerous championships, so if you are looking for the most proven long travel or performance suspension systems, Camburg is your #1 choice. Not many other companies design, build and race on their own components. This sets Camburg apart from the rest as they establish the trend, not follow it. So if you are building an off road machine and want the best parts available get in contact with Camburg and make it happen!

For more information on the Lucas Oil Regional Off Road Series presented by Daystar, please see www.lucasoilregional.com.