Ron-THUMB-Burgundy-Dodge-10-10-13The Dodge brand and Paramount Pictures have teamed up in a groundbreaking co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the automotive brand launches a multifaceted advertising and marketing campaign in advance of the holiday release of the upcoming film “Anchorman 2: The Legend Continues.”

Will Ferrell reprises his comedic role as Ron Burgundy, the boastful news anchorman, in a robust campaign which debuted from Dodge on Saturday, October 5. The integrated cross-promotion marketing campaign marks the first time a movie studio and brand tie-in has utilized starring talent, in character, to create original long and short form content. The co-branded promotional advertising campaign will span television, print, digital and social media. It debuted across television and online on Saturday, October 5.  The new 2014 Dodge Durango arrives in dealerships in North America this month. “Anchorman 2: The Legend Continues” releases nationally in theaters December 20, 2013.

XP1K-Video-Teaser-8-5-13August 5th, 2013 San Diego, CA – Mad Media and UTVUnderground.com launched a new video today called “XP1K,” which features off-road racer RJ Anderson in the new Polaris RZR 1000. Directed by The Martelli Brothers, best known for directing the first three Gymkhana films, XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom-built, 190-horsepower, 2014 Polaris RZR XP1000 UTV. The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world record-breaking ending!

The XP1K project was announced a week ago in conjunction with the release of the 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries at their annual dealer show. The official XP1K trailer was released on XP1K.com shortly after, followed by a teaser clip that was hosted by project partner Falken Tire. Both clips highlight the unique nature of the project, and feature arresting images of both the XP1K vehicle and the unforgiving, destructive backdrop that served as the location for filming.

BJ-Baldwin-Recoil-Off-Road-4-2-13How do B.J. Baldwin, a 850-horsepower Trophy Truck with 34-inches of suspension roaring pell-mell across the Mojave Desert at 150 miles an hour doing things that just really are not conceivable, a dazzling damsel in distress and her diamond in the asphalt D-Sport automobile, the big neon glitter skyline of Las Vegas and one of the most opulent hotel/casinos on The Strip all end up in one atom-splitting, retina stinging, mind-blowing piece of incandescent cinematic magic?

Good question. And one we can’t answer. Not quite. However, even though yesterday was April 1st – this is no joke. Monster Energy flipped the switch to light up cyberspace with the short film #RECOIL.

With the harmonic convergence of a helicopter, the ultimate arm camera car, a battery of Red Cameras and a brain trust of talented shooters and producers, Recoil takes the well-worn “viral video” on a hell ride and never looks back.

Nissan Trucks recently released a short film featuring Titan drivers Carl Renezeder and Casey Currie in action during the Lucas Oil Off-Road Racing Series at Firebird Raceway in Arizona.

Featuring super-slo-mo HD footage and sit-down interviews with both drivers, the video highlights the Nissan drivers on and off the track, allowing them to describe what it’s like to hurl their race trucks over short-course off-road jumps on the racetrack.

Check out action from the video below:

SAN MATEO, CA - GoPro, maker of the world’s most versatile and durable cameras and producer of today’s most engaging content announces the release of its new HD HERO3 camera line up in White, Silver and Black editions.

Each new edition retains the iconic look of the previous award winning HD HERO cameras but comes in at about half the size of its predecessors and has built-in Wi-Fi technology.  At the top end of the new product line up, the HD HERO3 Black Edition is one of the most powerful camera systems available, delivering astounding 4K and 2.7K video resolutions all in the size of a small box of matches, making it easier to share your world.

Denver, CO – Red Bull KTM rider Taddy Blazusiak led every lap of the fifth round of the AMA EnduroCross Series to take the win in front of a packed stadium at the National Western Complex. His KTM teammate, Factory FMF/KTM rider, Mike Brown, earned the final podium spot with a 3rd place result.

Blazusiak set the bar in the late afternoon after earning the fastest lap time in the hot lap session. Brown also turned a decent time during the hot laps to earn the fifth fastest time of the evening.

In the night show, Brown was up first in the second heat of the night. He launched off the line to grab the holeshot and take the early lead. He checked out on the rest of the field and went on to lead every lap to take the win and a transfer spot to the main event.

Ontario, CA – Red Bull/KTM rider Taddy Blazusiak returned to his winning ways and claimed the win at the fourth round of the AMA EnduroCross Series held at the Citizens Business Bank Arena.

The afternoon started out well for both Red Bull KTM’s Blazusiak as well as Factory FMF/KTM rider Mike Brown. Blazusiak turned the fastest time in the qualifying hot laps while Brown was 2nd fastest. The quick times gave each rider first gate pick in their respective heats later in the evening.

Brown was up first in the second Pro heat. He jumped off the line to a 3rd place start. Unfortunately, he suffered a crash in the matrix early on which cost him a few positions. He was able to recover and finish in 3rd place but was one shy spot of qualifying and had to regroup to return for the semi race.

AURORA, Ill. (August 8, 2012) – Click the video below to view the second episode of SX Ed with Miss Supercross.

The SX Ed series features 10 episodes of Miss Supercross, Dianna Dahlgren. In this episode, Mitch Payton and his office are having a little trouble concentrating in Episode 2 of “SX Ed with Miss Supercross” with Dianna Dahlgren.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com, the official website of Monster Energy Supercross.

From the beginning of the X Games Speed & Style heat, it was apparent that Mike Mason rode with the determination of someone who was hungry for gold. Eager to redeem himself of his second place performance in 2011, the Carson City, Nev. native refused to let anyone get in his way.

“I’m pumped on getting an X Games gold medal!  It was awesome going against Nate and Faisst back to back. Coming out on top makes me feel like I earned it,” said Mason, who was all smiles.

Nate Adams, who claimed gold the year before finished second behind Mason after losing a crucial opportunity to pass him on the inside.

“I had a chance to run him up high and I could have hit him.  I decided I was going to leave him a little room and then I lost traction.  If I could do it all over again, I probably would have ran him high, made some contact, and made a race out of it,” said Adams.

LAKEWOOD, Colo. – Picturesque Thunder Valley MX Park hosted the third round of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, on Saturday, producing two new winners for the 2012 season at the Toyota Thunder Valley National. Following back-to-back runner-up finishes to start the season, Red Bull KTM’s Ryan Dungey, of Belle Plaine, Minn., emerged victorious, capturing a 1-1 moto sweep to give the Austrian brand its first overall victory in the 450 Class. In the 250 Class, GEICO Honda’s Justin Barcia, of Monroe, N.Y., ended a 27-race winless streak to capture his second career win.

In the opening moto of the 450 Class, James Stewart, of Haines City, Fla., worked his way from a third-place start to take over the lead on Lap 2. However, just two laps later, the Team Yoshimura Suzuki rider went down as he looked to open a gap on the field, failing to finish the moto and appearing to favor his hand.

With Stewart out of action, Dungey took over the lead on Lap 4 and went on to take an easy moto win, his first of the season, and put himself in position for the overall.

The effects of his first moto crash forced Stewart to sit out Moto 2 as well, losing the points lead with no points recorded. As the gate dropped, Dungey grabbed the holeshot, quickly pulled away, and dominated en route to securing the overall victory.

“I hate to win like that,” said Dungey, who has won three consecutive races at Thunder Valley. “James and I have pushed each other to new levels and although he won the first four motos (this season), it’s been good. Hopefully he heals up and comes back (next week). My game plan is always the same, to take it one race at a time. You can’t focus on the end result and we saw that today. I just do my own thing, put my best foot forward, and never underestimate anyone.”