Those waiting patiently for news of a TRD Pro version of the all-new Tacoma will have to wait no longer, as Toyota pulled the cover off of its 2017 Tacoma TRD Pro today at the Chicago Auto Show.

Back in 2015, Toyota decided to take its TRD offerings a step further by offering new TRD Pro models, which were unveiled on the Tundra, 4Runner and Tacoma of that year. The Tacoma was as close to a no-brainer as you could get considering Toyota told us at that time that nearly 40 percent of its trucks were sold with a Sport or Off-Road TRD package. The only problem for the Tacoma is 2015 was the last year of the prior generation, so the Tacoma TRD Pro was short lived. Although TRD Pro Tundra and 4Runner models were announced for 2016, there was no sign of a new TRD Pro Tacoma – until now.

– To commemorate the 30th anniversary of the iconic 4Runner sport utility vehicle (SUV), Toyota is discounting all 2014 4Runner models.  The 30th Anniversary Discounts range from $500 for all 4Runner SR5 and Trail models, $750 for all SR5 and Trail Premium models and $1,000 on all Limited models.

2014-Toyota-THUMB-Ultimate-FJ-Cruiser-SEMA-2013-11-5-13It’s finally here…and then it’s gone. Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show.

The 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser.  It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year.  With limited production, only 2,500 will be built.

TORRANCE, Calif. — The Toyota Racing Dream Build Challenge, having already donated $50,000 to winner Kyle Busch’s charity and another $50,000 split among the other three teams’ charities, has one more big prize to give to a lucky fan: The Toyota Racing Dream Trip Grand Prize. That fan is Christina R. from Buckeye, Arizona, Toyota announced today.

Christina will receive her choice of either a NASCAR or NHRA race event experience, both of which were exclusively tailored for the Dream Build Challenge.  But she leaves little doubt what her likely choice will be.

“We’re huge into Sprint Cup,” said Christina.  “We like all the Toyota drivers [and] we’re huge fans of Kyle Busch.”