BFGoodrich-6-1-11Greenville, S.C. – Move aside Denver and Phoenix, it seems Chicagoans are the biggest thrill-seekers in the country, according to the new BFGoodrich Tires Adrenaline Index. The tire maker surveyed 3,500 Americans across the country, revealing that more than one-third of Americans are self-proclaimed thrill seekers who thrive on new adventures and enjoy activities that will provide an adrenaline rush.

Chicago topped the list as the thrill-seeking capital of the U.S., with 58 percent of Chicagoans saying that they seek out adventure or adrenaline-fuelled activities.  New York, Miami, Los Angeles and Orlando rounded out the top five cities with the most adrenaline.  Miami residents actually put their money where their mouth is, with thrill seekers saying they spent an average of $1,637 annually on extreme activities, compared to the national average of $733.

Yokohama-Logo-4-12-13FULLERTON, CA – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.

The on-track action starts Friday, April 19, with the American Le Mans Series (ALMS), where the Team West Alex Job Racing Ferrari 458 will compete on ADVAN® A005 tires in the GT Class. Yokohama’s orange oil-infused racing slick, the ADVAN® ENV-R2™, will also be on all of the Porsches 911 GT3 Cup cars competing in the GTC Class.

FULLERTON, CA. – Yasushi Tanaka, president and CEO of Yokohama Tire Corporation (YTC), today announced the promotion of Takayuki Hamaya to YTC chief operating officer, effective immediately. According to Tanaka, Hamaya will also retain his position as company executive vice president (EVP) and chief financial officer (CFO).

Tanaka said Hamaya will now assume executive responsibility for the following functions:  Consumer, Commercial, OTR and OE sales, accounting and finance, corporate planning, supply chain and operations, as well as internal audit.

“Mr. Hamaya’s promotion corresponds with our continued efforts to improve the service we provide to our dealers while delivering the best products to the market,” said Tanaka. “I expect Mr. Hamaya to continue his strong leadership and valued contributions to YTC.”

Cypress, CA: Toyo Tires has taken on the world’s toughest roads, the planet’s craziest terrain, plus nature’s most brutal conditions — and they’ve always come out on top. That was just a warm up. Today, Toyo Tires is going public with an all-out, winner-takes-all challenge to the Mayan prediction of a world-ending apocalypse.

It’s pretty simple: Toyo Tires believes that the world is made to last, just like their all-new Open Country A/T II tire.

The Mayans, on the other hand, believed the world would end December 21, 2012.

Toyo Tires is so sure the world is made to last, they’re making an incredible offer: The entire planet gets free tires if the apocalypse actually happens. And if the world doesn’t end, 10 fans will win great prizes including a custom 4×4 vehicle.

CYPRESS, CALIFORNIA — Toyo Tire U.S.A. Corp. announces a tougher all-terrain tire is now available for truck and SUV owners.  The all-new Toyo® Open Country® A/T II offers over 40% more treadlife than the leading competitors, exceptional all-season performance, an aggressive new tread design, and a quiet ride.

It also comes with an industry-leading 65,000-mile warranty for P-Metric and Metric sizes, as well as a 50,000-mile warranty for LT and flotation sizes.  Last but not least, the Open Country A/T II qualifies for Toyo Tires’ No Regrets® 45-day, 500-mile trial offer.

Improvements in performance and wear are attributed to changes in compounding and design. A new wear-resistant tread compound has significantly increased tread life while maintaining all-season capabilities.  The new tread design delivers enhanced performance on and off the road, including in rain, mud and snow.  At the same time, tread features were developed with low noise and comfort in mind.

CYPRESS, CALIFORNIA – Toyo Tire U.S.A. Corp. announces “Ballistic” BJ Baldwin is the newest member of Team Toyo® Off-Road.  Considered one of the fiercest competitors in the sport of off-road racing, Baldwin will ride on championship-proven Toyo® Open Country M/T®-R tires through 2014.  His 800-horsepower Chevy Silverado trophy truck known as “Fedor” will carry the Toyo Tires® name during major SCORE International and Best In The Desert off-road races.

BJ Baldwin is a 15-year veteran of off-road racing and is a former 2006 and 2008 SCORE-International Trophy Truck Champion.  He also won the Best In The Desert Trophy Truck Championship back-to-back in 2010 and 2011.  In addition to representing Toyo Tires® during races, Baldwin will also promote the Toyo Tires brand through appearances and additional marketing efforts.

“We needed a tire company that can meet our needs as a race team and withstand my abuse as a driver. After weeks of testing the Trophy Truck with several different off road tires I came to the conclusion that the Toyo Open Country M/T-R had the competitive advantage,” said BJ Baldwin.  “The Open Country M/T-R simply performed better in all areas. I am very excited about my new relationship with Toyo Tires and look forward to celebrating many victories together. ”

“Toyo Tires is excited to welcome BJ Baldwin to Team Toyo.  BJ is an accomplished off-road racer and we are confident our tires will bring him even more success” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “For 2012, Toyo Tires is now represented by two of the most prolific drivers in off-road racing, Robby Gordon and BJ Baldwin.  Our expectations are higher than ever for Team Toyo to score big wins in desert racing.”

Team Toyo’s 2012 super-team of off-road champions, Robby Gordon and BJ Baldwin, marks Toyo Tires most powerful assault ever on the sport of desert racing.  Past victories with Robby Gordon include winning the 2006 Baja 1000 followed by the 2009 SCORE International Overall Point Championship and 2009 SCORE Trophy-Truck Championship.

To learn more about the newest Team Toyo athlete “Ballistic” BJ Baldwin, and the Open Country® line of light truck tires, log onto  Toyo Tires manufactures and distributes a complete line of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks.  Connect with the community at and

Anaheim, Calif. – Calling all ATV and UTV racers! GBC Motorsports is excited to announce that they will be accepting rider résumés for sponsorship consideration for 2012.

GBC Motorsports will be accepting résumés from September 15th through the end of January 2012. Riders of all levels are welcome to apply. With the high number of expected applicants this year, riders can expect the review process to take up to 4-6 weeks upon receipt of their résumé. GBC asks that all applicants email their résumés and information to

GBC Motorsports enjoys a long tradition of supporting racers at all levels, in all different kinds of series. From pro class racers in top series to local amateurs, GBC Motorsports wants to reward hard-working riders from across the country who love running GBC tires.

For more information on GBC Motorsports and its ATV and UTV tire lines, visit

STI Tire & Wheel is pleased to announce the launch of its all-new website: The new site is loaded with information and images regarding all things STI. Visitors will find in-depth news on products like Black Diamond and Tech 4 tires, HD Alloy and Sport Alloy wheels, and pre-mounted tire/wheel kits for utility and 4×4 ATVs, side-by-side UTVs and sport quads. We have press reviews and testimonials from product owners, photo and video galleries, a tech info page and event reports. Our media center will provide the industry with numerous photo, logo and press release file downloads. It’s everything anyone needs to know about STI, all in one convenient location. We hope you will stop by today!


GREENVILLE, S.C. (July 6, 2011) – Today, BFGoodrich® Tires is launching its upgraded website at, which offers many new and expanded features. The site caters to all enthusiasts by connecting them to their desired driving experience and conveying the personality of the brand with a fresh look, easier navigation and a robust news section.

“The new BFGoodrich Tires website is a destination where driving enthusiasts can find a tire that will not only get them from point A to point B, but also fits their lifestyle,” said Duane Thomas, Brand Communications Manager for BFGoodrich Tires. “Consumers can choose the correct tire by driving through the upgraded, comprehensive tire selector, as well as view compelling video that brings the BFGoodrich Tires experience to life.”

Upgraded features at include:

  • Driving scenarios —Visitors can explore various scenarios from everyday driving on the BFGoodrich® Advantage T/A® tire to trail rides on the BFGoodrich® Mud-Terrain T/A® KM2 tire
    Read More >

Fort Mill, SC – (June 30, 2010) – The ultimate tires for performance and off-road conditions, General Tire, stormed the big screen April 29 as the official tire of the much anticipated fifth installment of The Fast and The Furious series, Fast Five. To celebrate the film’s release, General held the Fast Five Sweepstakes and announced the five lucky winners.

Daniel Luscomb of Garland, Texas, won the incredible grand prize — a trip for two to Brazil, the location where the movie was filmed. Jennifer Brown of Cortland, Ohio, took home a world-famous custom Fast Five Gibson guitar, and Christa Lewis of Clayton, N.C.; Loc Do of Garden Grove, Calif.; and Theodore Becker of Dixon, Ill.; were the lucky recipients of four brand-new General tires.

The movie, which was number one at the box office opening week and saw more than $500 million in worldwide sales, was the first of the series to be shown on the larger-than-life IMAX screen.  The star-studded cast — Vin Diesel, Paul Walker, Dwayne Johnson — has a serious need for speed, and they find it in this incredibly fast-paced, intense film