(INDIANAPOLIS) General Tire is now the presenting sponsor of the Lucas Oil Off-Road Expo coming to the Pomona Fairplex in Pomona, California on October 8 and 9, 2011.  The event is the premiere exhibition for off-road enthusiasts, manufacturers, and dealers.  The Pomona Fairplex comes alive with over 10 acres of displays and demonstration areas full of off-road parts, equipment, gear and experts.  For anyone into off-road racing, rock crawling, trail riding, sand sports, ATV’s, motorcycles, camping, or adventure travel; the Lucas Oil Off-Road Expo Powered by General Tire is a must-attend weekend.

General Tire will unveil a new interactive display at the Expo where many of the stars of the General Tire sponsored off-road race teams will meet fans and sign autographs. “We are very excited to return to Off-Road Expo for 2011,” said Travis Roffler, director of marketing, General Tire. “Lucas is such a powerful brand and the combination of Lucas and Family Events has brought the Off-Road Expo venue to a whole new level.  The GT booth will definitely bring attention with our beautiful GT model, Ms. Mint 400 and some of the hottest race car drivers in off-road in attendance signing autographs.”

Mike Moore, president of Family Events, producers of the Lucas Oil Off-Road Expo Powered by General Tire said, “General Tire has long been a proud member of the Team Lucas brands that sponsor marquee events in motorsports.  We have been privileged to have General Tire sponsor our key series of General Tire Monster Truck Thunder Drag events in the Midwest and East. We’ve totally enjoyed our association with the people and products of General Tire and we’re especially proud that General Tire has agreed to become presenting sponsor of our primary Western event.”

General Tire’s “Team GT” of race teams includes over a dozen top teams in desert off-road racing and seven teams competing in short course off-road racing.  Excitement is the key ingredient in General Tire sponsored events, teams and competitors. From B.J. “Ballistic” Baldwin to the high-flying Team Scream monster truck “The General”; fans will find the General Tire logo wherever aggressive competitors put their tires to extreme performance tests.

RENO, NV: Miller Lite presents the Reno Off-Road Motorsports Expo at the Reno-Sparks Convention Center, Friday through Sunday, March 25-27, 2011. The Reno Off-Road Motorsports Expo is one of four big shows that also includes the Reno Outdoor Sports & Recreation Expo, the Spring Home & Garden Show and the Reno Pet Show.  $10 gets you in the door for all four shows.

Tommi Ahval, a 2-time World Trials Motorcycle Champion, will perform multiple times each day during the show. Trails Motorcycle Riding requires balance and precision at jumping onto and off of obstacles while never allowing their feet to touch the ground.  This unbelievable skill combined with a playful interactive show makes it entertaining and exciting for the whole family.

On the Tuesday before the show, March 22, participants can 4wheel with the vendors on a “Mild to Wild” Fundraiser Trail Ride to help support the Blue Ribbon Coalition and their dedication to keeping our land open for use and protecting responsible recreational access.  Registration is $35 per vehicle, which also includes two event tickets to the Reno Off-Road Motorsports Expo, payable by check or cash at the Convention Center meeting place prior to leaving. Everyone will start on the same trail and then separate where “Mild meets Wild”.  Following the finish of the trail ride, participants will meet in Virginia City for a social gathering.

Reno has been a hidden mecca of Off-Road enthusiasts for years.  Additional features to the Reno Off-Road Expo include hometown legend Rod Hall’s #61 Chevy Silverado Rally Truck that has recently competed in the Baja1000, and be sure to bring your RC Rock Crawling car to test on multiple obstacle courses.  Local Off-Road clubs will share their incredible Nevada back-country adventures, trails, ghost towns, and their favorite fishing and hunting spots and over in the Outdoor Expo the Nevada State Parks will be presenting seminars on GPS, reading maps and compasses.

“The Reno Off-Road Expo has everything you’ll need for your next off-road adventure,” said show producer Al Lockett, “plus, combining all four shows into one weekend gives show attendees more bang for their buck with the low price of only $10 per person”.

The four show event will also feature Ph.D. Antiques Appraiser and part comedian, Dr. Lori, who will give FREE appraisals at the Spring Home & Garden Show; attendees are invited to be a part of the show and bring their antique to Dr. Lori. Splash Dog teams make waves with the fine art of dock jumping and dock diving, and you can even bring your dog to give it a try.  Bass Tubs of Oklahoma will have their 40 foot mobile aquarium to give fishing demonstrations on bass fishing techniques and the Reno Pet Show brings the Pug Parade on Sunday, March 27th at 2 p.m.; pug owners are encouraged to register early and enter their best friend online at www.Lockettshows.com. Hear the velvety smooth voice of country singer Joseph Greco and his tribute to country legends, Marty Robbins and Jim Reeves; auditions in search of the next Johnny Cash Tribute Star will take place on stage with Joseph Greco everyday—register for an audition online at www.LockettShows.com.

INDIANAPOLIS (February 14, 2011) – Dealer Expo, the world’s largest business only powersports trade show, has partnered with Poway, Calif.-based National Powersport Auctions (NPA) to operate NPA’s Dealer Expo Auction, a live powersports vehicle auction set to take place at the 2011 Dealernews International Powersports Dealer Expo for the first time ever on Saturday, February 19, at 3:30 p.m., at the Indiana Convention Center in Indianapolis.

The pre-owned market has been growing rapidly in recent years as dealers adapt to changing economic and market conditions, and adjust vehicle sales and inventories to reflect those changes. The live auction at the 2011 Dealer Expo will give registered dealer attendees the opportunity to bid on a minimum of 100 units sourced from a variety of NPA’s business partners.

As a result of this new partnership, Dealer Expo attendees and exhibitors will benefit from NPA’s 21 years of experience in the wholesale vehicle business. NPA provides its auction attendees with access to easy transportation, attractive vehicle financing options and access to the highest quality pre-owned vehicles in the market, leading to more profit opportunities for dealers. NPA will conduct an educational seminar on the pre-owned market and a clinic on how to effectively participate in an auction at Dealer Expo. The main auction will be preceded by a “mock auction” at 3:00 p.m. to enable new participants to get a feel for the auction process.

“We’re very excited to have NPA join Dealer Expo,” said Advanstar Communications Powersports Group Brand Director Kerry Graeber. “Integrating a live National Powersports Auction into the weekend provides another layer of value to our show attendees. NPA’s commitment to helping dealers develop more profit opportunities blends very well with the strategy behind Dealer Expo. The educational programs provided by NPA help round out the training programs we’ve put together for dealers as part of our new Learning Experience.

“NPA is constantly striving to do a better job of educating dealers on the pre-owned segment and how to acquire pre-owned bikes,” said National Powersport Auctions Principal Justyn Amstutz. “To host a live auction and related educational seminars at Dealer Expo, the largest trade show in the market, was something we’ve had on our radar for quite a while. We are really excited to bring the auction to the show this year and for many years to come.”