ARB Intensity Light, JK Wrangler Stubby Bar

ARB launched a few new products at the 2012 SEMA Show, with the new Intensity LED Lights being one and a new its new Jeep Wrangler JK Stubby Bar being the other. The high-tech Intensity lights features LED lights within a traditional round design to provide a blend of spot and spread lighting (essentially combining the benefits of LED lights bars and Halogen and HID lighting). ARB says as 6500 kelvins, the color temperature of the LEDs is as close to daylight as possible with the light tha contains 32 LEDs per light. The lights are sold separately and are offered as a spot or flood beam.

ARB also released its Jeep Wrangler JK Stubby Bar front bumper, which is designed to provide proper clearance for larger off-road tires like 35s and up. The Stubby Bar is only as wide as the JK grille panel. It features outer wings designed to function as Hi-Lift jacking points, and brackets are provided for fitment of driving lights to the bar. The winch platform will fit most low-mount-style winches and narrow competition-type winches. It also features two front “flip up” license plate mounts to move the plate out of the way when the winch is in use. For more information, visit

MINNEAPOLIS — Polaris Industries Inc. (NYSE:  PII) announced that the one millionth product, an orange Polaris RANGER 800 Midsize side-by-side vehicle, rolled off its Spirit Lake, Iowa assembly line yesterday.

“One million units built marks an extraordinary milestone for our Spirit Lake operation,” said Bennett Morgan, Polaris President and COO.  “For nearly two decades Spirit Lake has been a manufacturing center of excellence and a vital contributor to our success.  Thanks to the adaptability of both our outstanding people and the facility itself, Spirit Lake has, in its 18 year history, produced each of our product lines (Snowmobiles, ATVs, Side-by-Sides and Motorcycles).”

The Spirit Lake facility was established in 1994, and has increased employment from 477 in 2009 and currently employs 750 people while operating three production lines building Polaris RANGERs and Victory motorcycles. A second facility adjacent to the main Spirit Lake plant manufactures the Indian Motorcycle, and a third facility in Milford, Iowa manufactures GEM (Global Electric Motorcar).

FULLERTON, CA – The wait is over: Yokohama gear is now available for direct purchase online by Yokohama enthusiasts.  Previously available only for purchase by dealers and Yokohama employees, the general public can now purchase these branded items for the first time.  The gear will consist of Yokohama-branded merchandise and apparel for men, women and children.

“The brand affinity for Yokohama is growing,” said Alan Holtschneider, YTC manager of advertising, promotions and events, “and we are excited to support that with the launch of the all-new Yokohama e-STORE. The selection is wider than our previous programs and the cost will be very competitive given the streamlined business transactions.”

The e-STORE can be accessed either through a link on Yokohama’s corporate website or directly at

The Specialty Equipment Market Association (SEMA) kicked off the 2010 show in style, announcing the winners of the New Products Showcase Awards at the New Products Awards Breakfast held at the start of the week at the 2010 SEMA Show. SEMA recognizes products featured in the showcase section by awarding the “the most cutting-edge automotive products” that are either already available to consumers or are about to hit the market. Although SEMA wasn’t able to confirm the total number of entries just yet, for the 2010 show there were more than 2,000 new products submitted from over 1900 companies, which is close to breaking the record for most entries in the showcase.