ORE-PinkRibbon-10-2-13Chandler, AZ — October is National Breast Cancer Awareness month so it is fitting that 2X Mint 400 UTV winner Lacrecia Beurrier’s RZR sports the pink ribbon in support of the Susan G. Komen Foundation. Lacrecia will be helping people to “think pink” at the Off-Road Expo in Pomona, California, this weekend as part of the DragonFire display. With more than 300 exhibitors and 60,000+ attendees expected, where better to honor the survival, determination and compassion of those fighting breast cancer?

“The pink ribbon for breast cancer awareness is not something Lacrecia just slapped on the car because the Off-Road Expo happens to be held in October,” explains DragonFire social media manager Chris Moore. “She was running the ribbon and pink trim for both her Mint 400 wins. When she is not ripping it up on the race course, Lacrecia’s ‘real’ job is a registered nurse in Lake Havasu, Arizona.”

Racing brings awareness to a serious cause, a fact that DragonFire is proud to support. “We are honored to have teamed up with Lacrecia’s Rockstar Custom Motorsports for the past three seasons and glad that she agreed to join us at the Off-Road Expo.” In addition to putting her racing RZR on display, Lacrecia will be signing autographs at the DragonFire pavilion (Booth #103).


MESA, AZ: The Pink Vehicle Campaign, started on October 1st through October 31st, features all types of vehicles that are painted pink.  As each vehicle is featured on I’m Not Just a Girl and Bower Media, there is information posted with it from disease statistics, to economic impact, to snippets from survivor’s blogs, to features on race teams that changed their car color to pink this month and more.

“I started this campaign because I don’t have much money to give to any organization and I know many others are in a similar situation, but we all have a voice and I believe in the importance of spreading information.  Pink Vehicles sounded fun, adding information sounded right, and all we are asking is for everyone to share it, it’s simple!” said Charlene Bower, owner of Bower Media and I’m Not Just a Girl.  “The response has been amazing!  People have sent me so many pink vehicles that I had to start posting 2-3 vehicles a day!  And everyone is commenting on their favorite pink vehicle when I see them, which indirectly to me also means they have probably learned something, I know I have learned a lot!”