FOOTHILL RANCH, Calif. – Oakley, Inc. today announced a new one-year partnership with Lake Elsinore Motorsports Park, a premier facility for MX racing and a family destination with a recreational park for riders of all skill levels.
“We are very excited about the partnership, particularly because it comes at a time when Oakley is revolutionizing motocross with milestone products like Airbrake™ MX goggles,” said Oakley CEO Colin Baden. “Innovation is synonymous with our icon, and the innovative approach of Lake Elsinore Motorsports Park makes this a perfect match. They have reinvented possibility for pros, enthusiasts and fans, and we are honored to be selected as their official and exclusive optics sponsor.”
A company with a 38-year heritage in motocross, Oakley partnered with Lake Elsinore Motorsports Park to inspire racers and fans, and to enlighten them on the breakthroughs in performance and protection it has achieved for the sport. Oakley will be allowed to display branding at sites including the facility tunnel and water truck. Additional promotional opportunities will be granted, and Oakley is planning promotional events and giveaways at the track. In addition, company representatives will serve as onsite booth workers, flaggers and operators.