NORRA-Electric-Car-Off-Road-4-26-13Since 1967, the National Off Road Racing Association’s (NORRA) Mexican 1000 has been a significant environment for creativity and innovation in off-road motorsports. Thanks to the technical and industry credibility of hot rod pioneer and NORRA executive Don Francisco, the unique Baja competition quickly rose to prominence via the participation of stars like of Parnelli Jones, James Garner and Steve McQueen. Why? From its inception desert racing’s wide-open environment gave the automotive industry a new forum for brilliant innovators like Vic Hickey to create the original “Baja Boot”  and the legendary Olds 442 “Banshee”.

That unique hot rodding legacy will return in a wholly unique way as NORRA today announced the entry of the first ever all-electric off-road race car, the SRI EV1 into this week’s four-day General Tire Mexican 1000 rally. The fourth annual vintage-flavored on and off-road rally is scheduled to begin on Saturday, April 27 with a pre-event technical inspection, vehicle display and driver’s meeting all taking place at the historic bullring in Mexicali, Baja, Mexico. A record field of 150-plus entries (up from 95 last year) will be made up of motorcycle, truck, buggy and sedan classes from an international list of entries, with a unique emphasis on vintage machinery and a distinctive spotlight on hospitality, adventure and fun. &# xA0;