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Agua Dulce, Calif., -
While the fifth annual running of the General Tire NORRA Mexican 1000 may be more than four months away, interest in the unique vintage-themed, on-and off-road Baja rally is clearly on the rise. NORRA officials today announced that a new single-day record of 73 entrants was processed on the rally’s traditional New Year’s Day registration opening that began on Tuesday, January 1, 2014 at exactly 12:00pm Pacific Standard Time until the same time the following day.

Leading the online registration process was veteran rally racer Dave Sykes, who was 2014’s first official Mexican 1000 entrant with his #46 1972 Ford/ Dodge hybrid race truck fondly referred to as the “SuperFodge.” Sykes is entered in NORRA’s popular Vintage Open Truck/SUV category that already includes competition from South Point Hotel owner and former Mexican 1000 vintage overall winner Michael Gaughan, Las Vegas’ Brian Collins, former Ford factory racer John Swift, rally newcomer Kevin Fitzgerald, NORRA veteran Robert Motheral and returning Mexican racer Andrea Tomba with two entries.

NORRA-Mexican-1000-2014-12-30-13(Agua Dulce, Calif.,)  While the world enjoys this week’s Christmas holiday, racers and adventure seekers from many parts of the globe are looking forward to their own off-road motorsports tradition. With just 140 days left before the fifth annual General Tire NORRA Mexican 1000, event registration will open as it has for the past three years – on New Year’s Day, January 1, 2014 at exactly 12:00pm (noon) Pacific Standard Time (PST).

NORRA’S’ electronic registration process takes place entirely online to insure a fair process for those wishing to secure spots for this increasingly popular and wholly unique motorsports adventure. Early registration not only guarantees a vehicle entry, but also provides competitors with their choice of numbers, up-front Day 1 starting positions by class and a comfirmed hotel reservation for the rally’s first overnight for four-wheel vehicles in Bahia De Los Angeles (first-come, first-served).

“New Years Day is really like Christmas morning for the entire NORRA crew,” explained National Off-Road Racing Association (NORRA) President Mike Pearlman. “Last January we accepted nearly 80 entries for the 2013 rally at the dawn of a new year, and we expect to exceed that number next Wednesday. We also felt strongly that we will be hosting more than 200 vehicles at next year’s rally.”

Fort Mill, SC – April 24, 2012 - What do a rooster and a hurricane have in common? They will both be at the General Tire NORRA (National Off-Road Racing Association) Mexican 1000. Friends, and teammates, Rick “Hurricane” Johnson and Jim “Rooster” Riley will once again embark upon the 1,100-mile race down the exotic Baja peninsula from Mexicali to San Jose Del Cabo. This year’s rally marking the third time since the Mexican 1000 revival in 2010 that racers from all generations have piloted their vintage vehicles across one of the world’s most notorious deserts.

Johnson in his 1979 winged sprint car named “Jalopy” and Riley in the famed “Snortin Nortin” will both tackle the gritty, old school style of racing that has laid the groundwork for what we know as off-road racing today. Both historians of the sport, Johnson and Riley sat down to talk about the history of the General Tire NORRA Mexican 1000, vehicle preparation, challenges, strategy, and socializing with 300 of their closest off-road friends. Here’s what they had to say:

Q: What does it mean to you to compete in a race that laid the groundwork for today’s off-road racing?

A (Johnson) – Competing in the 2012 General Tire NORRA Mexican 1000 returns us to a place in time where man and machine first challenged the unknown terrains of BAJA California, Mexico. It’s an honor for me to represent General Tire and retrace the routes of my childhood heroes who laid the groundwork for a race that is now known as the famous Baja 1000. In 1965 Ted Mangels was the first person to record a registered time in a 4-wheeled vehicle beating the previously set time of motorcycle racer Dave Ekins.

Veteran off-road racer and National Off Road Racing Association (NORRA) Mexican 1000 participant Cam Thieriot has never made any bones about his fortunate and “lucky” life. But on the eve of next week’s 2012 General Tire NORRA Mexican 1000, Mr. Thieriot has announced a massive charity program designed to challenge Mexican 1000 racers, teams and industry sponsors to raise money for the St. Jude Children’s Research Hospital and Ronald McDonald House.

As part of the 2012 General Tire NORRA Mexican 1000 “Rally For Relief” effort, Thieriot has committed a $500 matching pledge for every $500 raised and donated by each team up to 100 contributions. This is roughly the number of entries expected for this year’s Rally. If these numbers are reached, the joint effort would net $100,000 in charity contributions to these two legendary children’s heath organizations.

Scheduled for April 28 – May 2, the 2012 Mexican 1000 will cover over 1,200 off-and on-road miles beginning in Mexicali, Baja, Mexico  and finishing four days later in the world-class Cabo Azul beach resort in San Jose del Cabo. Known as the “Happiest Race on Earth”  the retro-flavored Mexican 1000 rally is a unique, once-a-year, four-day competitive event that includes vintage off-road vehicles and  motorcycles, rally cars, trucks, Jeeps and a number of modern desert racecars and prerunners.

“I have to admit that when I created this whole Lucky Sperm concept it was a tongue-in- cheek joke about my life,” explained Thieriot, whose family founded the San Francisco Chronicle newspaper. “But now my focus is to help find a cure for pediatric cancer and other children’s diseases, so hopefully someday some of these kids will be “lucky sperms” in their own right. The Mexican 1000 is a perfect way for our sport to give back because I have always felt its true magic was not in being a traditional race, but in our whole community joining up each year in Baja to share something special.”

As a first step, NORRA’s Mike Pearlman pledged the first $500 donation on behalf of his staff and crew. “This is a tremendous blessing to our event, and I encourage every team to raise that $500 donation so Cam Thieriot can match it,” added Pearlman.” I challenge all our entries to call their family, friends or sponsors to help us hit that $100,000 goal.”

All of the contributions are tax deductible. Teams can make their pledges during the Rally’s Technical inspection held on Saturday, April 28th at the historic Mexicali Bullring parking lot. A special Rally for Relief table will located in the Crew and VIP sign-up tent next to the Tech inspection area.

For more information, visit www.MEXICAN1000.com.

Las Vegas, NV – March 23, 2012 – General Tire announced today, in conjunction with the National Off Road Racing Association (NORRA), that they will title sponsor the 2012 Mexican 1000. The General Tire NORRA Mexican 1000 will run April 28 – May 2, 2012 and cover more than 1,100 miles down the exotic Baja peninsula from Mexicali to San Jose Del Cabo. This year’s rally, the third since the Mexican 1000 revival in 2010, is comprised of gritty, old school racing and a variety of unique social activities and is sure to be one for the history books.

Known as “The Happiest Race on Earth”, the Mexican 1000 is gaining a reputation for bringing fun and a shared sense of adventure back to Baja off-road racing. The one-of-a-kind, once-a-year rally spotlights vintage off-road vehicles, motorcycles and ATVs, as well as rally cars, a limited number of modern desert racecars, and classes for prerunner-type trucks and buggies. The four-day, on and off-road rally offers teams high-speed off-road driving with unparalleled views of Mexico’s scenic Baja peninsula, as well as offering new levels of the hospitality and social camaraderie that is the heart of the General Tire Mexican 1000 experience.