2014 Jeep Wrangler Willys Wheeler Edition
Auburn Hills, Mich.
– For the second consecutive year, the Jeep brand has set a new all-time global sales record.  Sales of 731,565 Jeep vehicles across the globe in 2013 bettered the previous record of 701,626 established in 2012.

“Jeep vehicles have now recorded sales increases both globally and in the U.S. market for four consecutive years, with back-to-back global sales records,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.  “Customers clearly appreciate the new Jeep vehicle lineup that delivers vastly improved on-road driving dynamics and fuel efficiency, in addition to legendary, benchmark 4×4 capability.

2014 Jeep Wrangler Willys Wheeler Edition
The roots of America’s love affair with Jeep can be traced to World War II, as the one-of-a-kind vehicle dutifully served the U.S. military with its durability and ruggedness. The affinity for Jeep gained traction as the first civilian Jeep (“CJ”) vehicles – the Willys-Overland CJ-2A – reached the public in 1945. The CJ-2A, and successor CJ-3A, was immortalized for its go-anywhere capability and strictly functional amenities.

The Jeep brand is taking consumers on a journey that blurs the lines of reality and the world of “Call of Duty: Modern Warfare 3” in its advertising and marketing campaign for the new 2012 Wrangler Call of Duty: MW3 Special Edition SUV.

The Jeep brand is launching an innovative campaign that encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards.  The brand also is introducing a new tagline for the campaign:  “The toughest vehicle in the world. Any world.”

“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game.  The creative execution for the print advertisement and the billboards are uniquely designed to immediately catch your attention. Each element created and produced for this campaign mirrors the same look and feel found in the game. We are thrilled that people can now experience this excitement in both the real world and in the gaming world.”

After introducing industry-first camper trailers for Jeep vehicles, Mopar will now offer Jeep Wrangler owners more than 250 other ways to customize and personalize their ride.

“Jeep Wrangler owners spend hundreds of dollars on Mopar accessories to further enhance the performance and appearance of their vehicle,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Unlike other aftermarket offerings, all Mopar parts and accessories are quality-tested to meet the strict capability and durability requirements of Jeep.”

Following are Mopar’s top 15 accessories for the new 2012 Jeep Wrangler:

Wheels: Classic Five-hole and Classic Five-spoke wheels feature minimal off-set change to allow larger tires to be fitted without tire rub:

Today at the Easter Jeep Safari in Moab, Utah, Jeep introduced two new models for 2011. The company presented to the media and enthusiasts in attendance its two newest models at its display on Main Street, including the 2011 Jeep Wrangler Mojave and the 2012 Grand Cherokee SRT8.

For the 2011 Wrangler Mohave, Jeep decided to offer another special-edition version of the vehicle after the success of the three special-edition Wrangler vehicles produced last year. The name pays homage to the rugged western desert Mojave Trail, and the Jeep Wrangler Mojave features a unique desert theme inside and out (accented with lizard graphics), as well as the wheel-and-tire package similar to the one found on the Rubicon with mineral gray 17-inch wheels and 32-inch tires. The exterior features a body-color hardtop and fender flares, and the Sahara model’s side steps.

“The Mojave Trail is known for expeditions, exploration and a rugged environment that features elevation, sand, canyons, a river crossing and hill climbs – the perfect landscape for the Jeep Wrangler,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC. “By creating the Jeep Wrangler Mojave, we are able to deliver another specialized vehicle that Jeep enthusiasts will love, while drawing new customers into Jeep showrooms.”


Inside, the Mojave features dark saddle leather seats with a lizard logo embossed on the front seats. Driftwood surrounds the vents, front-passenger grab handle, steering-wheel spokes and door-handle inserts and Mopar slush mats and overhead grab handles complete the package.