LOS ANGELES – Chevrolet lrecently unveiled the all-new 2015 Chevrolet Colorado, which it says will redefine the midsize truck and offer real truck capability and versatility to customers who don’t require a full-size truck.
The new Colorado is built with the DNA of a true Chevy truck, expected to deliver class-leading power, payload and trailering ratings. Colorado goes on sale in fall 2014 as a 2015 model.
“Our strategy is simple: meet the needs of the broadest possible customer base, and let them choose precisely the right truck to meet their needs,” said Mark Reuss, General Motors executive vice president and president of GM North America. “The all-new Colorado benefits from the solid foundation established by the Silverado, and it reinvents the midsize truck while reinvigorating the segment at the same time.”