FOOTHILL RANCH, Calif. – Oakley, Inc. today announced a new one-year partnership with Lake Elsinore Motorsports Park, a premier facility for MX racing and a family destination with a recreational park for riders of all skill levels.

“We are very excited about the partnership, particularly because it comes at a time when Oakley is revolutionizing motocross with milestone products like Airbrake™ MX goggles,” said Oakley CEO Colin Baden. “Innovation is synonymous with our icon, and the innovative approach of Lake Elsinore Motorsports Park makes this a perfect match. They have reinvented possibility for pros, enthusiasts and fans, and we are honored to be selected as their official and exclusive optics sponsor.”

A company with a 38-year heritage in motocross, Oakley partnered with Lake Elsinore Motorsports Park to inspire racers and fans, and to enlighten them on the breakthroughs in performance and protection it has achieved for the sport. Oakley will be allowed to display branding at sites including the facility tunnel and water truck. Additional promotional opportunities will be granted, and Oakley is planning promotional events and giveaways at the track. In addition, company representatives will serve as onsite booth workers, flaggers and operators.

CARLSBAD, Calif.—SPY Inc. today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of Fame Inductee Jeremy McGrath. He will endorse signature SPY + Jeremy McGrath Klutch™ MX goggles and SPY Showtime sunglasses through 2017.

“Jeremy is a founder of our company, he’s the winningest Supercross racer in history, and he helped turn Supercross into a pop-cultural and motorsports mainstay with his talent and showmanship—his is an integral part of SPY and an icon of our brand,” says Victor Sheldon, SPY motorsports marketing manager.

McGrath won seven Supercross Championships titles between 1993 and 2000 and amassed a record 72 main event wins. His charisma and flair transcended the sport, propelling him to mega-stardom while recruiting to the sport of Supercross a fan base that extended well beyond the universe of motor heads.  Some would argue he is responsible for the birth of freestyle motocross, when he unveiled his signature Nac-Nac, a maneuver he started throwing around in races in ’94 when he started with SPY.