2014 Jeep Cherokee TrailhawkToday, Jeep has re-launched the Cherokee today at the New York Auto Show and Moab, Utah. The 2014 Cherokee fits into the void in the company left when the Liberty was removed, offering a mid-sized SUV that offers a fuel economy of up to 31 mph.

While the 2014 Grand Cherokee was fitted with an eight-speed transmission, the new Cherokee receives this segment’s first nine-speed automatic transmission to provide fuel improvements of more than 45 percent compared to the Liberty. The Cherokee offers a best-in-class V-6 towing capability of 4,500 pounds. It also boasts a rear-axle disconnect that can be activated when 4×4 isn’t needed to reduce energy loss and increase fuel efficiency.

THUMB-Jeep-Trailhawk-2-Sketch-3-19-13Jeep and Mopar have just released a few sketches previewing the concept vehicles they will showcase to the media at the upcoming 47th annual Easter Jeep Safari.

The Easter Jeep Safari, which takes place in Moab, Utah, from March 23-31, gathers Jeep and off-road enthusiasts to the area for a number of trail runs and off-road events throughout the week. For years Jeep and Mopar have teamed up to create unique concept vehicles for the event, which they show off to the media at an invite-only gathering. Off-Road.com will be on hand to check out the new vehicles and even take them for a short spin to report how they feel.

Moab-Blueribbion-Coalition-3-13-13MOAB, UT (March 13, 2013) — Moab Diner, with help from RCH Designs, has partnered up with several off-road sponsors again this year to sell Moab t-shirts with a built-in support for The BlueRibbon Coalition (BRC). The money raised from the sale of these shirts will help keep our trails in Moab, Utah open.  If you are interested in supporting BRC and the Moab trails, you only have until March 18th to buy your t-shirt online.  Even after that, however, you can still swing by the Moab Diner and get your t-shirt there, and have a great meal at the same time!

BRC extends a huge thank you to our Moab Diner friends, James Butterfield (General Manager) and Geoff Thomas (owner). They believe in our trails and the fun our off-road sports bring to the community.

Area-BFE-Del-Albright-3-12-13March 11, 2013 – Del & Stacie, Team Albright and AreaBFE announced today that Team Albright of Mokelumne Hill, California has signed on as an Official Landuse Ambassadors of the AreaBFE Off Road Park near Moab Utah. Team Albright will work closely with the group that established the park in 2004 to ensure the private land remains open to all, 365 days a year. In addition to helping promote AreaBFE’s world class venue year-round, Del & Stacie plan to be on site for the annual Easter Jeep Safari.

Del Albright said: “ We are committed to helping preserve the outdoor recreation activities offered at AreaBFE, and honored to join the ranks of off road organizations such as BFGoodrich Tires, Superchips, Full-Traction Suspension, MasterPull, Yukon Gear & Axle, KC Hilites, Epic Addictions, and Advance Adapters. Stacie added, “The great folks at AreaBFE support landuse and keeping all our trails open, and we plan to commit our time to helping them spread the landuse word.”

“We are honored that Del & Stacie, Team Albright have stepped up to support our efforts here at AreaBFE!” said Olaf Kilthau, Managing Member at AreaBFE. “We host numerous events throughout the year, catering to variety of outdoor activities, and having Del & Stacie on our team brings a unique credibility and knowledge to our operation.” Olaf went on to say, “We want our recreational park to serve as a national example of responsible and fun outdoor activities, where everyone is welcome to have some fun, yet also help us keep our outdoor sports alive, and our trails open. We support landuse and access wholeheartedly, and are thrilled to have Del & Stacie join our team.”

Serving in their Official Landuse Ambassador capacities, Del & Stacie will provide environmental conservation, education, and landuse advice and assistance to the park, and be available to help promote the outdoor activities available at AreaBFE. Team Albright will orchestrate and manage the staffing of the annual Landuse Team Booth at AreaBFE during Easter Jeep Safari.

AreaBFE is a 320 acre recreational park that facilitates many different outdoor activities. The park was developed by a group of guys who had a vision in 2004; “Create a place where people could go without the threat of being kicked-off of a fun little playground and insure that people will always have a place to recreate!” Since then, the AreaBFE staff and volunteers have been working to make trails, camping areas and many other fun destination points on the property. This project has reassured faith in the OHV community and the values these people hold close to their hearts. Learn more about AreaBFE at AreaBFE.com

More on Team Albright at http://www.delalbright.com.

MOAB, Utah (April 4, 2012) – BFGoodrich Tires, in collaboration with Tread Lightly! and United Four Wheel Drive Associations (UFWDA), today announced the trails selected for its 2012 Outstanding Trails program.  Nominated for uniqueness, terrain type and enthusiast following, the trails selected for this year’s program are Blanca Peak Trail in Blanca, Colo.; Mirror Lake Trail in Sierra National Forest, Calif.; and Bents and Dents Trail in Mount Olive, Ala.

Launched in 2006, the Outstanding Trails Program is dedicated to the responsible use and preservation of off-road trails while promoting the trails’ conservation efforts.  To help with costs associated with the trail’s conservation efforts, BFGoodrich Tires will also present a grant to the associated off-road clubs at events throughout the year.

“We’re proud to see the amount of support and attention that the Outstanding Trails program has received over the last seven years,” said Renato Silva, light-truck brand category manager for BFGoodrich Tires.  “We’ve met 29 tremendous clubs and their volunteers along the way, and all of them are equally passionate about spreading the message of responsible four-wheeling.  It’s been great to work side by side with them to help maintain some of North America’s most beautiful trails.”

March 22, 2012 , Auburn Hills, Mich. – Jeep and Mopar have teamed up once again to produce a selection of concept Jeep vehicles for the 46th annual Easter Jeep Safari in Moab, Utah. The Jeep Mighty FC concept, Jeep J-12 concept and the Jeep Wrangler Apache are three of six new vehicles that will be shown to enthusiasts in Moab, March 31 – April 8. Look for more on all of these new vehicles later this month.

Moab, UT – Rally On The Rocks (ROTR) is pleased to announce our third annual UTV/SXS rally in  beautiful Moab, Utah on May 16-19, 2012. We are excited to also announce that this years rally is sponsored by Arctic Cat! In addition to a new presenting sponsor we have a lot of great and new things planned for this years event including an on-site rock crawling demo track with demo rides being provided by Arctic Cat. Arctic Cat will also be offering attendees the opportunity to drive the industries hottest new UTV, the 2012 Arctic Cat Wildcat!

Come join us in beautiful Moab, UT and drive the greatest, coolest, gnarliest, and most scenic trails in the world in your UTV/SXS. Also, our vendor row promises to be bigger and better than ever. Come see the latest advances and accessories the UTV/SXS industry has to offer and don’t forget about the catered dinner and raffle! Due to the success of last years raffle, ROTR was able to donate $2500 to Take Back Utah which helps preserve our right to enjoy the trails in this great state via our off-road vehicles. We are also excited to mention that this year we’ve added the Sagebrush Coalition, a Moab local trail support group to support the rally and our attendees while on the trails adding even more experience to our already experienced group here at ROTR!

Online registration opens the first week of January 2012 with early bird registration at $70.00 per person so make sure you take advantage of this deal as it does end on February 29th, 2012. Regular online registration is from March 1st to May 6th and is $80.00 per person. Walkups at the event are $90.00 per person.

If you have any other questions please contact either Lanse or Jared at ROTR via email at:
Lanse@rallyontherocks.com / jared@rallyontherocks.com

If you are interested in joining the rally as a vendor please contact us at sponsor@rallyontherocks.com ASAP as spots are filling up quick.

Thank you to all who volunteer, support, sponsor, and attend – we’ll see you in Moab!!

The Utah Shared Access Alliance passed along a note regarding a meeting in Moab, Utah, today, regarding job creation and off-highway access:

MOAB, Utah-On Wednesday, Sept. 28, Secretary of the Interior Ken Salazar will join Moab community leaders and outdoor recreation stakeholders for a conversation on the importance of conservation and outdoor recreation in creating jobs and building strong local economies across America.   During the visit, the Secretary will hear about locally-driven conservation initiatives taking place on public lands in Utah and learn how the Department can better support them. Prior to the discussion, Salazar will visit the Mill Creek Canyon Wilderness Study Area (WSA) to learn firsthand about recommendations to preserve unique recreational and wilderness values of certain areas, such as Mill Creek, through potential Congressional action.

In June, Secretary Salazar directed Deputy Secretary David J. Hayes to solicit input from members of Congress, state and local officials, tribes and federal land managers to identify lands that may be appropriate candidates for Congressional protection under the Wilderness Act.  Hayes will deliver a report to the Secretary and Congress regarding those areas that the Department believes can be the basis for a bipartisan wilderness agenda that can be enacted in the 112th Congress.

WHO: Ken Salazar, Secretary of the Interior                        Jeffrey “Rock” Smith, Bureau of Land Management Regional Office Manager

WHAT: Conversation about Outdoor Recreation, Conservation, and Job Creation

WHEN: Wednesday, September 28, 2011                        4:30 p.m. MDT

Conversation about Outdoor Recreation, Conservation, and Job Creation

WHERE: Location:  Moab Adventure Center225 South Main StreetMoab, UT 84532

Auburn Hills, Mich. — Jeep enthusiasts now have the opportunity to transform their four-door Jeep Wrangler Unlimited into a two-door pickup truck.

The manufacturer’s suggested retail price (MSRP) for the Mopar JK-8 kit is $5,499. The kit, which comes with a three-year/36,000-mile warranty, is now available for ordering through Mopar at Chrysler, Jeep, Dodge and Ram dealerships. The warranty covers kit materials and workmanship performed at a Chrysler Group dealership.

Check out Off-Road.com’s story on the JK-8 Install at this year’s Easter Jeep Safari.

“Jeep Wrangler and Wrangler Unlimited are some of our most accessorized vehicles,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “New Jeep Wrangler owners typically spend more than $500 on Mopar accessories. For Jeep Wrangler Unlimited owners, our new Mopar JK-8 kit answers the call for even more radical customization. And it’s yet another example of how Mopar will continue to support our brands with innovative features.”

Prior to the introduction of the JK-8 kit, Mopar introduced numerous industry-first features including in-vehicle Wi-Fi, off-road camper trailers, vehicle-information apps and an Electronic Vehicle Tracking System (EVTS). Most recently, the brand introduced its Ram Runner off-road desert-racer kit.

Mopar first revealed its JK-8 kit at this year’s Moab Jeep Safari. The kit takes cues from the popular Jeep Scrambler CJ-8 from the 1980’s. Major components include a spacious 44-inch by 50-inch steel bed, inner and outer bedsides constructed from stamped sheet metal, sport bar extensions, Freedom Panel assemblies, a removable fiberglass hardtop with a sliding rear window, two fixed side windows and a fiberglass bulkhead.

MOAB, Utah (April 21, 2011) – The off-road power is in the hands of the people with BFGoodrich Tires’ 2011 Outstanding Trails program. Three trails will be selected in 2011 –BFGoodrich Tires, in conjunction with Tread Lightly! and United Four-Wheel-Drive Associations (UFWDA), have chosen the Interlake Trail 19 located in Lynnville, Ind., and Morrison Jeep Trail in Shoshone National Forest, Wyo., to be 2011 Outstanding Trails.

Now, for the first time ever, off-road enthusiasts will have the opportunity to vote for their favorite BFGoodrich-nominated off-road trail to be the third trail selected for 2011.

The winning trail will receive a $4,000 grant on behalf of BFGoodrich Tires for trail conservation and maintenance efforts.  The four trails up for vote are: