The brands have created six new vehicles – all featuring a host of Jeep Authentic Parts and Accessories – for the annual Easter Jeep Safari in Moab, Utah. Now in its 46th year and taking place March 31 – April 8, the Easter Jeep Safari will be attended by thousands of die-hard off-road enthusiasts looking to enjoy a week of wheeling on some of the country’s most renowned and challenging trails. Mopar also announced the creation of an off-road division that will create Jeep Authentic Parts and Accessories.
“We’re delighted to showcase six new vehicles to our loyal Jeep fans at this year’s Moab Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The Jeep Safari has long been a great way for Jeep to connect with its core audience. We look forward to spending the week demonstrating our latest potential production and customization ideas and gathering instant feedback from the most knowledgeable 4×4 enthusiasts in the world.”
To create these new vehicles, Jeep teamed with Mopar, which celebrates its 75th anniversary this year and offers more than 1,000 accessories and performance parts for Jeep vehicles.
“Mopar is tapping into a growing trend among extreme Jeep enthusiasts who want even more power and capability on the trail,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in these new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories.”