Upland, CA
– For those of you familiar with the vintage 1957 Chevrolet sedan bodied desert racing car known as the Rippin Rooster, rest assured that it will be back better than ever when the 2016 NORRA Mexican 1000 takes place April 23-27. If you are not familiar with the car, owned by racer Jim Riley, you should check out the story of the 2015 NORRA race in the January 2016 issue of Hot Rod Magazine, or a lengthy 11 page story in Roadkill Magazine issue #2, on the newsstands now. You will also find stories at several online magazines, and posts to Face Book: Jim Riley, Twitter: @azuniajim or Instagram: @jimriley68 and @jimrileyracing.

(Agua Dulce, Calif.):
 The bikes have always been at the core of off-road racing. The same ideology applies to NORRA which began in Baja back in 1967. Throughout the years, the bike’s popularity has both risen and fallen but the hard-core moto rider remains the same and is truly cut from a different cloth. They take on diverse terrain solo and work themselves and their machines to the limit.

With that heritage in mind, NORRA is proud to announce its re-commitment to the two wheeled competitor and has dropped the moto entry fee a thousand dollars from last year’s price to $1967. There will also be a “Pro Moto” option that costs $2967 which will include a “race for cash” payback. Also available at the 2016 NORRA Mexican 1000 are new pitting options to better address the needs of our adventurous moto competitors.

As before, in conjunction with the MAG 7 pitting organization, NORRA will offer free pit support for all motorcycles and ATV competitors when signing up for the 2016 NORRA Mexican 1000. Registered competitors will receive a complimentary entry into MAG 7’s “bike” level of pit support (a $600 value) which includes fuel at all pitting locations strategically placed over this year’s five-day, 1,300-mile trans-Baja Mexican 1000 rally.

(Agua Dulce, California)
—  As entries continue to arrive for the 2015 NORRA Mexican 1000 and Cortez Rallies, event officials today released details of a new partnership with Rally Management Services (RMS) for the various motorcycle classes competing in either or both events. All motorcycle classes will be using international-style navigation for the 2015 Cortez Rally, and select two-wheel categories in the 6th annual General Tire NORRA Mexican 1000.

89 Parker 400
With the year-end holiday season and the promise of a new year just around the corner, the National Off Road Racing Association (NORRA) is making final preparations for opening registration for the sixth annual General Tire NORRA Mexican 1000 and its recently announced Cortez Rally Raid and Cortez Challenge.

San Juan Capistrano, Calif
— Preserving a significant discovery from one of Hollywood’s most iconic names, the production group behind the new film Baja Social Club today announced their acquisition of previously unseen footage from action sports legend Bruce Brown. The director of such groundbreaking films as “Endless Summer” and and “On Any Sunday,” Brown is credited with influencing generations of surfers and motorcycle riders around the world through these unique theatrical masterpieces.

(Agua Dulce, Calif.)
– Keeping one of the sport’s newest traditions alive and growing, South Point Hotel Casino and NORRA today announced a renewed partnership for the 2014 General Tire NORRA Mexican 1000. In addition to being an event sponsor, the Las Vegas-based South Point will once again support what has become off-road racing’s biggest awards celebration — the South Point NORRA “Post Party and Driver’s Awards.” More than 1,000 racers, crew members, family and VIPs are expected on the shores of San Jose Del Cabo for this year’s big event, which is scheduled for Wednesday evening, May 14, 2014..

KC-HiLites-NORRA-Mexican-1000-12-3-13(Agua Dulce, Calif.,) With pre-registration for the fifth annual General Tire NORRA Mexican 1000 set to take place on New Year’s Day, KC HiLites is celebrating 2014 a bit early by announcing its return as “Official Light” of the vintage-themed off-road rally. Based in Williams, Arizona, KC HiLites’ involvement with the Mexican 1000 began in 2012 – a year that saw several major automotive aftermarket companies join NORRA’s growing family of corporate partners.

Scheduled for May 10-14, next year’s General Tire NORRA Mexican 1000 is expected to attract a record number of entries from around the globe. For the first time in its history, the 2014 edition of the popular rally will begin in Ensenada, Baja, Mexico and includes a new format with separate routes for two and four-wheel vehicles in the interest of enhancing competitor safety.

NORRA-LogoAgua Dulce, Calif., – With the automotive and motorsports worlds now preparing for the all-important Fall show season and final planning for next year, the National Off-Road Racing Association (NORRA) today announced a new date and some major changes to its marque event – the 2014 General Tire NORRA Mexican1000 rally.

Working in association with local and state Mexican officials, the fifth annual competition, known as the “Happiest Race on Earth,” is now scheduled to take place two weeks later than in previous years, beginning on Saturday, May 10th and ending on Wednesday, May 14th. In addition, for the first time in its recent history, NORRA will begin its four-day event in the historic town of Ensenada, Baja, Mexico while finishing in the Mexican 1000’s popular seaside destination resort city of San Jose Del Cabo at Baja’s land’s end.

NORRA-Electric-Car-Off-Road-4-26-13Since 1967, the National Off Road Racing Association’s (NORRA) Mexican 1000 has been a significant environment for creativity and innovation in off-road motorsports. Thanks to the technical and industry credibility of hot rod pioneer and NORRA executive Don Francisco, the unique Baja competition quickly rose to prominence via the participation of stars like of Parnelli Jones, James Garner and Steve McQueen. Why? From its inception desert racing’s wide-open environment gave the automotive industry a new forum for brilliant innovators like Vic Hickey to create the original “Baja Boot”  and the legendary Olds 442 “Banshee”.

That unique hot rodding legacy will return in a wholly unique way as NORRA today announced the entry of the first ever all-electric off-road race car, the SRI EV1 into this week’s four-day General Tire Mexican 1000 rally. The fourth annual vintage-flavored on and off-road rally is scheduled to begin on Saturday, April 27 with a pre-event technical inspection, vehicle display and driver’s meeting all taking place at the historic bullring in Mexicali, Baja, Mexico. A record field of 150-plus entries (up from 95 last year) will be made up of motorcycle, truck, buggy and sedan classes from an international list of entries, with a unique emphasis on vintage machinery and a distinctive spotlight on hospitality, adventure and fun. &# xA0;

As the third annual NORRA Mexican 1000 gets set take the green flag for next month’s four-day run down the legendary Baja peninsula, event organizers and KC HiLites have announced a new partnership that will see the legendary light brand be the “Official Light” for the 2012 rally.

KC has been a pioneer in high quality off-road lighting since 1970 and its familiar yellow light cover has become one of the sport’s most iconic symbols.  Many of the vintage trucks, buggies and sedans that will compete in this year’s four-day, 1,100 mile competition will be counting on KC lights to help light the famous Baja darkness. KC HiLites products will also be utilized on several of the rally’s official pace trucks and support vehicles.

“KC HiLiTES is honored to be intimately involved with the NORRA Mexican 1000 for 2012,” explained company President Michael DeHaas. “This is an ideal relationship for KC, as it keeps us connected with our heritage and also with an event that’s completely unique and with huge potential for the future. Our involvement with motorsports has been critical to the process of designing, engineering and manufacturing the most advanced auxiliary lighting available. Thanks NORRA, for continuing the legacy of Baja off-road racing and adventure.”

“NORRA’s Mexican 1000 and KC HiLites is an ideal partnership for both parties,” explained founder Mike Pearlman. “Our motto is ‘Honoring the Past. Forging the Future.’ a philosophy we share with KC.”

About the Mexican 1000
Named the “Happiest Race on Earth,” the NORRA Mexican 1000 is a unique, once-a-year, four-day competitive rally through Baja that includes vintage off-road vehicles and motorcyles, as well as newer “evolution” classes. NORRA is expecting more than 100 entries for next month’s Mexican 1000, a field comprised of a wide array of vehicles and teams.

For more information, including driver bios and vehicle histories, please visit