Film-Bruce-Brown-Mexican-1000-7-8-14
San Juan Capistrano, Calif
— Preserving a significant discovery from one of Hollywood’s most iconic names, the production group behind the new film Baja Social Club today announced their acquisition of previously unseen footage from action sports legend Bruce Brown. The director of such groundbreaking films as “Endless Summer” and and “On Any Sunday,” Brown is credited with influencing generations of surfers and motorcycle riders around the world through these unique theatrical masterpieces.

Norra-South-Point-1-31-14
(Agua Dulce, Calif.)
– Keeping one of the sport’s newest traditions alive and growing, South Point Hotel Casino and NORRA today announced a renewed partnership for the 2014 General Tire NORRA Mexican 1000. In addition to being an event sponsor, the Las Vegas-based South Point will once again support what has become off-road racing’s biggest awards celebration — the South Point NORRA “Post Party and Driver’s Awards.” More than 1,000 racers, crew members, family and VIPs are expected on the shores of San Jose Del Cabo for this year’s big event, which is scheduled for Wednesday evening, May 14, 2014..

KC-HiLites-NORRA-Mexican-1000-12-3-13(Agua Dulce, Calif.,) With pre-registration for the fifth annual General Tire NORRA Mexican 1000 set to take place on New Year’s Day, KC HiLites is celebrating 2014 a bit early by announcing its return as “Official Light” of the vintage-themed off-road rally. Based in Williams, Arizona, KC HiLites’ involvement with the Mexican 1000 began in 2012 – a year that saw several major automotive aftermarket companies join NORRA’s growing family of corporate partners.

Scheduled for May 10-14, next year’s General Tire NORRA Mexican 1000 is expected to attract a record number of entries from around the globe. For the first time in its history, the 2014 edition of the popular rally will begin in Ensenada, Baja, Mexico and includes a new format with separate routes for two and four-wheel vehicles in the interest of enhancing competitor safety.

NORRA-LogoAgua Dulce, Calif., - With the automotive and motorsports worlds now preparing for the all-important Fall show season and final planning for next year, the National Off-Road Racing Association (NORRA) today announced a new date and some major changes to its marque event – the 2014 General Tire NORRA Mexican1000 rally.

Working in association with local and state Mexican officials, the fifth annual competition, known as the “Happiest Race on Earth,” is now scheduled to take place two weeks later than in previous years, beginning on Saturday, May 10th and ending on Wednesday, May 14th. In addition, for the first time in its recent history, NORRA will begin its four-day event in the historic town of Ensenada, Baja, Mexico while finishing in the Mexican 1000’s popular seaside destination resort city of San Jose Del Cabo at Baja’s land’s end.

NORRA-Electric-Car-Off-Road-4-26-13Since 1967, the National Off Road Racing Association’s (NORRA) Mexican 1000 has been a significant environment for creativity and innovation in off-road motorsports. Thanks to the technical and industry credibility of hot rod pioneer and NORRA executive Don Francisco, the unique Baja competition quickly rose to prominence via the participation of stars like of Parnelli Jones, James Garner and Steve McQueen. Why? From its inception desert racing’s wide-open environment gave the automotive industry a new forum for brilliant innovators like Vic Hickey to create the original “Baja Boot”  and the legendary Olds 442 “Banshee”.

That unique hot rodding legacy will return in a wholly unique way as NORRA today announced the entry of the first ever all-electric off-road race car, the SRI EV1 into this week’s four-day General Tire Mexican 1000 rally. The fourth annual vintage-flavored on and off-road rally is scheduled to begin on Saturday, April 27 with a pre-event technical inspection, vehicle display and driver’s meeting all taking place at the historic bullring in Mexicali, Baja, Mexico. A record field of 150-plus entries (up from 95 last year) will be made up of motorcycle, truck, buggy and sedan classes from an international list of entries, with a unique emphasis on vintage machinery and a distinctive spotlight on hospitality, adventure and fun. &# xA0;

As the third annual NORRA Mexican 1000 gets set take the green flag for next month’s four-day run down the legendary Baja peninsula, event organizers and KC HiLites have announced a new partnership that will see the legendary light brand be the “Official Light” for the 2012 rally.

KC has been a pioneer in high quality off-road lighting since 1970 and its familiar yellow light cover has become one of the sport’s most iconic symbols.  Many of the vintage trucks, buggies and sedans that will compete in this year’s four-day, 1,100 mile competition will be counting on KC lights to help light the famous Baja darkness. KC HiLites products will also be utilized on several of the rally’s official pace trucks and support vehicles.

“KC HiLiTES is honored to be intimately involved with the NORRA Mexican 1000 for 2012,” explained company President Michael DeHaas. “This is an ideal relationship for KC, as it keeps us connected with our heritage and also with an event that’s completely unique and with huge potential for the future. Our involvement with motorsports has been critical to the process of designing, engineering and manufacturing the most advanced auxiliary lighting available. Thanks NORRA, for continuing the legacy of Baja off-road racing and adventure.”

“NORRA’s Mexican 1000 and KC HiLites is an ideal partnership for both parties,” explained founder Mike Pearlman. “Our motto is ‘Honoring the Past. Forging the Future.’ a philosophy we share with KC.”

About the Mexican 1000
Named the “Happiest Race on Earth,” the NORRA Mexican 1000 is a unique, once-a-year, four-day competitive rally through Baja that includes vintage off-road vehicles and motorcyles, as well as newer “evolution” classes. NORRA is expecting more than 100 entries for next month’s Mexican 1000, a field comprised of a wide array of vehicles and teams.

For more information, including driver bios and vehicle histories, please visit www.Mexican1000.com

February 16, 2012: In celebration of his love affair with off-road motorsports and the exotic Baja peninsula, the National Off Road Racing Association (NORRA) today announced that television star and racing journalist Dave Despain will be honored as the official Grand Marshall for the upcoming NORRA Mexican 1000 Rally. Scheduled for April 28-May 2, this unique off-road event will cover 1,100 miles over four days beginning in Mexicali, Baja, Mexico and finishing in the world-class resort destination of San Jose Del Cabo.

Despain, a longtime off-road racing and Baja enthusiast, joins a growing list of distinguished Mexican 1000 Rally Grand Marshalls. Iconic Parnelli Jones, overall victor in the original NORRA Mexican 1000 in 1971 and 1972, enjoyed that title in the inaugural 2010 event, while Baja record setter and fiberglass dune buggy inventor Bruce Meyers was named Grand Marshall last year.

“I’ve been in love with the Baja Peninsula since the first time I covered a race there so to be named Grand Marshall for this year’s Mexican 1000 is both an honor and great thrill for me,” explained Despain. “Baja racers are special people but when they’re racing and I’m working TV there’s never a chance to socialize. The Mexican 1000 offers an opportunity to hang out with these folks after we all take our helmets off. I can’t wait!”
As part of his Grand Marshall duties, Despain will host the “Welcome Fiesta and Driver’s Meeting” at Mexicali’s historic bullring the night before competition begins. An avid motorcyclist, Despain will chase the event on the highway riding a Yamaha Super Tenere and also spend one day as a co-driver in a vintage off-road race car.

Already gaining a reputation for bringing fun and a shared sense of adventure back to Baja off-road racing, the one-of-a-kind, once-a-year rally spotlights vintage off-road vehicles, motorcycles and ATVs, as well as rally cars, a limited number of modern desert racecars and classes for prerunner-type trucks and buggies.

Perhaps best known today for his weekly hosting role at SPEED’s top-rated Wind Tunnel program (a job he has held since 2003), Despain has a long history of off-road and motorcycle broadcasting including hosting a number of highly regarded ESPN programs covering the SCORE Trophy-Truck series.

“NORRA is pleased to honor Dave Despain as our 2012 Mexican 1000 Grand Marshall and celebrate his many contributions to the heritage and coverage of our sport, both to the two and four-wheel world,” stated Pearlman. “Our objective for the 2012 rally is communicating the Mexican 1000’s unique story to a larger audience, and Dave is the ideal Grand Marshall in that regard. His influence on the motorsports universe cannot be overstated.”

ABOUT THE MEXICAN 1000
Dubbed the “Happiest Race on Earth” by Dirt Sports magazine, the unique vintage-flavored Mexican 1000 off-road rally was co-created by promoter Mike Pearlman in 2010. The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, rally cars, a limited number of modern desert racecars and classes for prerunner trucks and buggies. Registration is now open to automobiles and motorcycles that meet basic safety standards as outlined in the new NORRA rulebook (currently available www.mexican1000.com).

With its dates and rally format firmly solidified, the National Off Road Racing Association (NORRA) opened online registration to all participants for the 2012 Mexican 1000 on New Year’s Day. Since then rally registrations have surged to new pre-event levels. While there are still over three months left before teams converge at the historic bullring in Mexicali, Baja, Mexico for pre-rally technical inspections and an opening night “Welcome Fiesta and Driver’s Meeting,” nearly three dozen teams have already added their names to what should be record year for the unique four-day competition.  (See below for the first 30 Mexican 1000 entries.)

The first three entries came from enthusiastic rally veterans Walker Evans, Michael Gaughan and Butch Jensen. Additional entries arrived courtesy of veterans Brian Collins, Mark Post and Mark Stahl. It is expected that two-time rally winner Bob Gordon will join Malcolm Smith, Bud Feldkamp, Frank “Butch” Arciero Jr., Larry Roeseler, Don Adams, Dave Westhem, Randy Salmont and many others making plans for the journey down the Baja peninsula this April 28 – May 2, 2012.

Evans, an iconic figure in the world of off-road motorsports, will return with his famous Dodge Class 8 pick-up truck that took him to so many victories in the 1980s. At last year’s Mexican 1000 a mechanical issue forced him to retire on Day 2 just outside of beautiful Bahia De Los Angeles, but the beloved racer is looking forward to his return to this vintage-flavored event.

“Well, here is the real story,” explained Evans, who entered his first NORRA Mexican 1000 back in 1969. “I love Mexico. I love everything about the place. I am at the age and at the time of my life when I want to give something back to the place that has given me so much. The new NORRA Mexican 1000 is the perfect way to do that; four fun-filled days of seeing that beautiful peninsula while having time to visit with old friends and locals. It’s the most fun you can have, and I intend to have a good time, I can tell you that!”