MavTV-logo-10-24-13CORONA, California – The final day of the season for the Lucas Oil Off Road Racing Series presented by GEICO will be the most significant day in the brief history of the MAVTV television network.

That’s when the network will follow through on an idea that was born earlier this year and televise the always exciting Lucas Oil Challenge Cup races live from Lake Elsinore (California) Motorsports Park on Sunday, October 27.

It will be the first live telecast of a motorsports event on MAVTV since Lucas Oil purchased the network in 2011. It’s also a benchmark for the future of the network.

Geico-Endurocross-New-4-10-13Irvine, CA – All seven 2013 GEICO AMA EnduroCross events, fueled by Monster Energy and presented by Lucas Oil will have full one hour shows on MAVTV for 2013. The first of those shows will air this Thursday, June 20th at 9:00 PM EST. The shows will again be produced by the Lucas Oil Production team with Cameron Steel and Jeremy McGrath providing expert insight in the booth. Terry Boyd will be on the floor for interviews and Erin Bates will fill in for any events that he can’t attend.

MAVTV, America’s fastest-growing independent cable network, recently announced that DIRECTTV added the network to their lineup. This increased the overall universe for MAVTV to more than 26 million American households. With the transition of SPEEDTV to Fox Sports 1, MAVTV is filling the gap in Motorsports coverage.

CORONA, CA -  Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce the most comprehensive television package in the history of short course off road racing. The 2012 Lucas Oil Off Road Racing Series television coverage will include 62 hours of original programming along with 168 hours of guaranteed re-airings for a total of 230 hours of exposure spread across five major networks; CBS, CBS Sports, NBC Sports, SPEED and MAVTV.

According to Joyce Julius and Associates®, in 2011 the Lucas Oil Off Road Racing Series created over $63.4 million in value for series sponsors and an additional $48.4 million in value for team sponsors, for a total annual exposure value of $111.8 million to the series and team sponsors.

“With eight times the programming on CBS-affiliated networks in 2012 and two re-airs for all MAV TV shows, the Lucas Oil Off Road Racing Series will receive 106 additional hours of total air time over 2011-an incredible 85% increase over last year,” said Alex Striler, Director of Sales and Marketing for the Lucas Oil Off Road Racing Series.  “We expect the total exposure value for our 2012 series sponsors and team sponsors to increase proportionally.”

Corona, CA – Lucas Oil Products, Inc – the fastest growing Oil products company in the world announced today that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program.  Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.

Lucas Oil has been one of MAVTV’s key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming which already produces more than 350 Hours of Motorsports and Lifestyle television programming annually.

According to Bob Patison, Executive Vice President, Lucas Oil Products, Inc., “For MAVTV we’re focusing on three main areas including significant programming buys from major studios, exclusive new programming and an aggressive marketing campaign to improve consumer awareness. ”

Lucas Oil’s future plans for MAVTV will utilize its extensive portfolio of marketing relationships.  The campaign will include local media buys and prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL’s Indianapolis Colts, plus grass roots marketing at over 400 racing events throughout the country. These include Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.  In addition, the MAVTV logo is featured on millions of Lucas Oil products sold each month in over 20,000 retail locations across the United States.

As MAVTV is absorbed into the Lucas Oil family of companies in the next few months, a slate of investments in both programming and infrastructure will be announced.

ROCKSTAR Energy Drink driver Rob MacCachren knows all about momentum.  MacCachren’s ability to read terrain and carry speed through the dirt is legendary; even after two years people are still talking about how MacCachren piloted a 1600-powered buggy to finish seventh overall out of a field of 250 at the 2009 Mint 400.  And while he is fresh off winning the MasterCraft Safety Tecate SCORE San Felipe 250, desert racing is not the only venue where MacCachren has thrived in his 28 year racing career.

On March 19th Rob MacCachren will head to Firebird Raceway in Phoenix, Arizona to defend his Lucas Oil Off Road Racing Series (LOORS) Pro2 Unlimited season championship.  Last season MacCachren won an astounding nine of the fifteen rounds of racing in his ROCKSTAR Energy/BFGoodrich Tires/MasterCraft Safety truck, earning his third Pro2 championship in as many years.   MacCachren’s short course career accomplishments include winning three consecutive Borg-Warner Championships and three Governor’s Cup Championships at the legendary Crandon International Raceway, all on BFGoodrich tires.