With the 2012 International Motorsports Industry Show (IMIS) Show at the Indianapolis Convention Center as a backdrop, Lucas Oil made several major announcements regarding its cornerstone Lucas Oil Off Road Racing Series in front of 250 journalists and industry VIPS at a special “Lunch with Lucas.” The theme of the luncheon was Lucas’ wide-sweeping commitment to American motorsports, a concept bound by the all-encompassing “American Real” moniker.

After an event introduction by Lucas Oil Executive Vice President Bob Patison and a patriotic keynote speech by company founder Forrest Lucas, motorsports television personality Ken Stout announced that the growing series would be under the direction of racing veteran Ritchie Lewis, who will serve as series director effective immediately. Lewis is most notably recognized for his instrumental role as series director of the highly successful Lucas Oil Late Model Dirt Series.