XP1K-Video-Teaser-8-5-13August 5th, 2013 San Diego, CA – Mad Media and UTVUnderground.com launched a new video today called “XP1K,” which features off-road racer RJ Anderson in the new Polaris RZR 1000. Directed by The Martelli Brothers, best known for directing the first three Gymkhana films, XP1K features off-road champion and factory Polaris Pro UTV racer RJ Anderson behind the wheel of a custom-built, 190-horsepower, 2014 Polaris RZR XP1000 UTV. The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world record-breaking ending!

The XP1K project was announced a week ago in conjunction with the release of the 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries at their annual dealer show. The official XP1K trailer was released on XP1K.com shortly after, followed by a teaser clip that was hosted by project partner Falken Tire. Both clips highlight the unique nature of the project, and feature arresting images of both the XP1K vehicle and the unforgiving, destructive backdrop that served as the location for filming.

mint-400-header-7-10-13The 2013 General Tire Mint 400, presented by Polaris, is now available to rent or purchase through Apple iTunes. The special two-hour digital version of the primetime television show captures the most dynamic and thrilling off-road racing on the planet – at the most prestigious and challenging off-road race in America.

Directed by The Martelli Brothers, and produced by Mad Media, The Mint 400 has become THE premiere off-road racing television and film event of the year. The legendary race is shot in stunning 4K resolution and produced annually by Mad Media at their San Diego headquarters. The show is broadcast on SPEED Channel to over 78 million homes, simulcast online to millions more, then made available for digital download on iTunes, Amazon, Xbox, and the PlayStation network. Coverage of the annual historic race is sold on DVD as well, making The Mint 400 the most watched off-road race program in North America.