Indianapolis, IN – Tucker Rocky / Biker’s Choice announced today it has agreed to merge with Motorsport Aftermarket Group (“MAG”). LDI Ltd., LLC (“LDI”), the sole shareholder of Tucker Rocky / Biker’s Choice, will become the majority shareholder of the combined company. Leonard Green & Partners, L.P., the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company.
LDI has been a major participant in the powersports industry for 25 years through its ownership of Tucker Rocky / Biker’s Choice. At closing, J.A. Lacy, President and CEO of LDI, will become Chief Executive Officer of the combined company which will operate under the Motorsport Aftermarket Group name. Brian Etter will continue in his role as President of MAG’s branded product, media and online retail operations. Dan Courtney will continue as President of Tucker Rocky / Biker’s Choice.